Research 3.0no more surveys

3.0

2.0

1.0

Research 3.0

1920-2000 2000-2010 2010 - ….

Face-to-FaceTelephone

Pen & Paper

PanelsForum

Co-Creatie

Social Conversations

One way traffic

Two way traffic

Continuos traffic

No more surveys

X

Just monitoring social conversations

Activation around running through social media

Runkeeper provides valuable details like location

Look at my friends’ running activities

What is the ROI on Social Media?

VALIDITY OBJECTIVES

INTERPRETATION

Bundle resources to establish ROI on social media

Social Media• Influence• Sharing• Sentiment• Interaction

SALES

AWARENESS

CONSIDERATION

PREFERENCE

Research 3.0

LISTEN

BUNDLE

ENRICH

Research 3.0

Thanks for your attention!

@mennourbanuswww.r2research.nlwww.twitter.com/r2research