reputation from the inside out
DESCRIPTION
An organisation gets the reputation it deserves based on what it does. How do leaders work with employees to enhance their reputations?TRANSCRIPT
Building your Reputation from the Inside Out
Jane Wilson
@thatwilsonwomanwww.thatwilsonthing.com
What makes up a Corporate Reputation?
90% of respondents identified reputation as one of the primary assets for their organisation.*
*Economist Survey 2005
Active Ambassadors
Vocal Detractors
Silent Assassins
Passive Supporters
Your Internal Audience
Engagement
Pride
Identify your Reputation Ambassadors
MY JOB
Getting it Wrong
• Inconsistent internal and external messages
• ‘Parachuting’ in from HQ
• Second hand news
• No awareness of ‘local issues’
• One way traffic
Walking the Talk
• A passion and pride that comes from the top
• A focus on integrity and transparency
• Identifying your potential reputation ambassadors
• Tailoring your message for local markets
Passion and engagement start at the top
When the CEO is proud of the organisation it shines through
and can have a huge impact on the success of employee
engagement