repsly 2016 mobile worker global activity report
TRANSCRIPT
![Page 1: Repsly 2016 Mobile Worker Global Activity Report](https://reader031.vdocuments.us/reader031/viewer/2022022411/58f01cfd1a28abdd1a8b4621/html5/thumbnails/1.jpg)
Repsly 2016 Mobile Worker Global Activity Report
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The following data was consolidated from 5,000 field reps using Mobile CRM and Data Collection software in 44 countries over a one year period
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Managers of mobile workers have difficulty in quantifying the performance of their team
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Without being in the field with their team, it is hard to see if operations are being conducted productively and efficiently.
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Our research aims to provide you with a baseline to measure productivity, focus, and overall accountability of a field organization.
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We focused on 6 key metrics
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1. Number of Visits Per Day
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2. Number of Activities Per Visit
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3. Minutes Per Visit
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4. Minutes Per Activity
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5. Productive Time
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6. Number of Photos Per Visit
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And looked at data across 5 regions around the world
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So here is what we found…
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An average mobile rep made 7.3visits per day
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Cross culturally, Latin America had the most number of days
with an average of 9.6 visits per day
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Which is 78% more than African reps who make 5.4
visits per day
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However, Latin American reps report 25% less working time
than Africa
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Latin American reps spends 17 minutes per visit while
African reps spends 37
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Next up is number of activities per visit
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Activities consist of filling out mobile forms, creating orders,
completing audits, taking notes, taking photos, etc.
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An average field rep conducts 3.3 activities per visit.
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Data ranged from 6 activities per visit in Asia vs. 1.4
activities in Europe
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We then looked at time per visit
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Europe spent the shortest amount of time with customers with 16
minutes vs. Africa that spent 37 minutes per visit
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Next up is Time Per Activity
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Asian reps took the least amount of time per activity with 4
minutes
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European reps, on the other hand, took 12 minutes per activity,
which is 3X more than Asian reps
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We also looked at the ratio of time spent on site and total time spent
working
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Productive Time refers to the time spent on site with clients selling,
building relationships, etc.
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In contrast to non productive time, which refers to time spent on
administrative tasks, traveling time, etc.
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Out of an average of 480 minutes worked per day, only 66% of a
mobile worker’s time was “productive”
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Asia Pacific reps spent on 89% of their time on site
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In comparison to Europe with 43% of time spent on site
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Last but not least, we looked into the number of photos taken per
day
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Photos are often used as proof of service, documentation, competitor information
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The US had the highest number of photos taken per visit with 20 taken
per day
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In comparison to Europe with 5 photos taken per day, which is only
25% of the US
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All in all, these KPIs are heavily influenced by culture, geography,
and general economics of the region
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How does your organization measure up to these stats?
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To access the full report, click here