R E P R O D U C T I V E H E A LT H C H A L L E N G E

Storytelling Office Hour

A B O U T T H E O F F I C E H O U R

Goals

• Update on Challenge

• Learn strategies to tell a clear & compelling story

• Practice shaping your organization’s story

• Learn new ways to give and receive feedback

A B O U T T H E O F F I C E H O U R

Agenda

• Sharing some tips

• Three participatory exercises

• Holding a Question & Answers session

• Ending in an hour

I N T R O D U C T I O N S

Challenge Updates

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Where are we?

OpenIDEO.com

Take a second to think about a recent story

that really stuck with you. Write it down on a

post-it or a piece of paper.

Storytelling Overview

STO RY T E L L I N G CO M P O N E N TS

Today we’ll cover…

F E E D B AC KSTO RY B LU E P R I N T T E ST I N G

• Story Brief

• Audience Brief

• The Big Idea

• Giving feedback

• Receiving feedback

• How to test your story

• Optional Homework

*This is all in your Storytelling Toolkit

The storytelling process sometimes feels like this.

YO U R “ F I N A L” S T O R Y

OpenIDEO.com

What story do you want to tell with your post

on the OpenIDEO platform? How and why will

you motivate your audience toward action?

STO RY B LU E P R I N T

OV E RV I E W

Story Brief

I want to tell a story about my leadership skills,

so that I can get a promotion.

STO RY B LU E P R I N T

STO RY B R I E F

Examples

I want to tell a story about the nonprofit I work for,

so that I can inspire a foundation to fund our efforts.

I want to tell a story about the impact of our work,

so that I can inspire people to participate.

I want to tell a story about ________________

so that I can ___________________.

Story Brief

( C A U S E )

( A C T I O N )

STO RY B LU E P R I N T

OpenIDEO.com

Before you can tell a great story, you need to understand

your audience, their needs, and the impact you’re trying to

achieve. Similar to the design thinking process, an

empathic mindset is key.

STO RY B LU E P R I N T

OV E RV I E W

Audience Brief

Who is your audience?

What do they care about? What do they value?

What part of your work would make them curious to learn more?

Audience Brief

STO RY B LU E P R I N T

Since we’re tackling messy and complex design challenges, our

ideas need to be clear. This exercise will help you get to the

point and stick to it, so your audience is clear about what

you’re saying. Bombarding them with too much information

isn’t going to serve you or your cause. Less is more.

STO RY B LU E P R I N T

OV E RV I E W

The Big Idea

How would you explain your idea to a 12-year

old in your country in one sentence?

The Big Idea

STO RY B LU E P R I N T

Once you’ve got a draft of your story, you will want to get it in

front of people and invite their feedback. When asking for

feedback, there are specific questions we use to really get the

audience thinking. When giving feedback, there are certain

phrases we use to support others.

STO RY B LU E P R I N T

OV E RV I E W

Feedback

Is my big idea clear? What was confusing?

What would you change?

What questions do you still have?

Asking for Feedback

F E E D B AC K

I like…

I wish…

I wonder…

Giving Feedback

R E V I E W

Formula of a “good” story

Story

Brief

Audience

Brief

Big

Idea

Story

Details+ + +

T E ST I N G

The faster you get your ideas in front of others, the faster you

can incorporate the feedback and improve your prototype.

Buy-in is important when you need to inspire others to back

your story, invest in it, or believe in it.

OV E RV I E W

Testing

R E V I E W

What makes a story “great”?

Clear

Story

Compelling

Story+

STO RY T E L L I N G 1 0 1

How to go from “good” to “great”

Share Your

Story

Get

Feedback

Refine

Story

T E ST I N G

• When writing your drafts, don’t worry about it being perfect.

The goal is to learn as quickly as possible. “Fail” fast and early.

• After collecting feedback from your story, take a step back and

think about what’s helpful and important to consider as you

refine your story. Not all feedback is created equal.

• Refine your story so that it can be as clear and compelling as

possible. Once it’s resonating with your audience, you’re there!

OV E RV I E W

Testing Tips

Get at least three people to read your idea on

the OpenIDEO platform and ask for their

feedback. Refine your idea contribution so it is

as clear and compelling as possible.

Optional Homework

T E ST I N G

Q & A S E SS I O N

What questions do you have?

5 64321

IDEAS REVIEW FEEDBACK FINAL REVIEW WINNING IDEASREFINEMENT

We are here! (Refinement Phase ends October 26)

R E P R O D U C T I V E H E A LT H C H A L L E N G E

Where are we?