L O O K I N T O T H E R E P R E S E N T A T I O N T H E O R Y A N D H O W T H I S C A N L I N K T O Y O U R

M A G A Z I N E

Representation Theory

Representation

Representation is how a “thing” for example a person, place or object is presented to an audience. This is representation as the thing that has been through a process of modification, mediation and selection before being presented.

Stereotypes

Stereotypes are representations of people that are repeated over time and so become a symbol of the group itself. They are sometimes thought of as a simplification, a shorthand used to rapidly access and conceptualise a diverse group.

Perkins argues that stereotypes are not „simple.‟ they contain complex understanding of information about the roles and status in society. Perkins also argued that they are not always negative and often contain the truth.

Dominant Ideology

Ideology is a set of deep rooted beliefs that impact on a person actions, expectations and goals.

Dominant ideology are in the widely held beliefs by many members of a society. In Marxist theory, this is dominant ideology serves the interest of ruling classes.

Dyer

Dyer proposes that a star is an images, not a real person, that is constructed (as any other aspect of friction is) out of a rage of materials for example advertising, magazines etc. as well films.

Gender

Mulveys Male Gaze theory states that media texts are created as if through the eyes or a heterosexual male – women are viewed to the pleasure of men.

Even well into the 21st century, women are often represented in stereotypical ways. They are even flawed or not living up to the typical mother role, or admired as an object of beauty or sex.

Some argue that far from being equal, women's stats has only appeared greater post-feminism due to women importance as consumers. They are vital in a capitalist society.

He Bechdel test has three criteria that a media product must fulfil in order to pass. 1) it must have at least two women in it. 2) these women must talk to each other. 3) their conversation has to be about something other than a man.