Year 13: Media StudiesLesson objectives

Can I apply representation theory into practice?

Key wordsStereotypeEffeminateIdeologyHegemonyMasculineFeminineAndrogynous PatriarchalHomoeroticObjectifyVoyeurism

The Male Gaze?

Laura Mulvey1970s British feminist film theorist In 1975 she compiled her most famous book Visual and Other Pleasures She found the term: The Male GazeWhat do you think the term the male gaze means?

A feminist theory that states that the media has a masculine ideologyWhen men see a woman actor they look at her, and when they see a male actor they look with him or put themselves in his place.When women see a woman actor they also look at her, and hence see her through a male gaze.

The Male Gaze: ObjectifyObjectifies: a form that is made to be represented as an object.

Media objectifiy the female in media texts.The female is seen as a passive object.

The Male Gaze: VoyeurismVoyeuristic (from the French voyeur, "one who looks") can take several forms, but its principal characteristic is that the voyeur does not normally relate directly with the subject of their interest, who is often unaware of being observed.

CinematographyMise-en-sceneEditingSoundNarrativeConsider:GENDER TERMINOLOGY

Year 13: Media StudiesFriday 24th February 2012Lesson objectives

Have I learnt more representation theories?Can I apply the theories to my production?

TabooIn pairs/threesOne person facing the boardOther person facing the back wallExplain the following words without saying the wordWithout saying the banned words

Objectify Banned word Object

Voyeurism Banned wordsDoggyPervePervert

Male Gaze Banned wordLaura Mulvey

Why is representation important in the media?Representation is well contrived and thought out by producers, editors, record companies etcFundamentally the representation of the artist/film/TV distinguishes the genre of the music/film/programme In the media industry the representation of an artist/band/film/TV is important to sell the image of the medium

Tim OSullivan2002 key concepts in communication and cultural studies

Representation is the way in which ideas, objects, people, groups and life forms are depicted by the mass media and is the method used by the mass media to create meanings.

Within my music video, I used key representations to signify certain ideas. Tim OSullivan states Representation is the way in which ideas and groups of people are depicted by the mass media to create meaning. We used codes to create meanings to our audience about, people, events and ideas.

Introduction short and sweet

Richard Dyar2008: Beyond representational correctness: rethinking Criticism of Popular Media

how we are seen determines how we are treated, how we treat others is based on how we see them, how we see them comes from representation.

Michael MaffesoliGlobalism, Nationalism, Tribalism: Bringing Theory Back 2006Identified the idea of the urban tribe members of the small groups tend to have similar worldwide views, dress styles and common behaviours. However this leads to the decline of individualism.

Louis AlthusserOn Ideology 2008The media can manufacture a representation which then influences society thus the society becoming that representation.When a perception is created by the media which takes over society and then it becomes a reality.Stereotypese.g. Women are vulnerable and victimised and dominated by men

Past Exam QuestionAnalyse the representation in one of your coursework productions

Current short filmApply theory into practice

http://www.youtube.com/results?search_query=sexism+in+disney&aq=0**http://www.youtube.com/results?search_query=sexism+in+disney&aq=0*