report on telecom industry
TRANSCRIPT
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REPORT ON THE
TELECOM INDUSTRY:-
SUBM ITTED BY :- GROUP 4
ADITYA JAI N O9PG303
CHAWLA MANI SHA 09PG313
KARTH IK VISWANATH 09PG323
POOJA PRASAD 09PG333
SANDEEP BABAJI 09PG342
SWATI RAY 09PG352
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Introduction
Prime minister Indira Gandhi signed contract with of France
to merge with the state owned Telecom Company (ITI), in aneffort to set up 5,000,000 lines per year in 1981.
1985 -First mobile telephone service started on non- commercial
basis in Delhi.
August, 1995 : GSM entered India.
Mobile revolution began in Kolkata.
Handset costs-40,000 & Call tariff-17 Rs/min.
In the initial 5-6 years the average monthly subscribers
additions were around 0.05 to 0.1 million only .
total mobile subscribers base in December 2002 stood at 10.5
millions.
1996 : Tata teleservices was the first to launch CDMA mobile
services in India with the Andhra Pradesh circle.
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3 MAJOR PLAYERS IN THE
TELECOM INDUSTRY
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Introductionof Air tel
Started mobile business from Delhi
First telecom service was introduced in Indore.
Ranks number #1 today in Indian mobile market.
April 2006 : Bharti Global Limited was awarded a
telecommunications licence in Jersey in the Channel Islands
Bharti Airtel will roll out third generation services in Sri
Lanka in association with Singtel
Bharti Ai r tel is structured into three strategic business units:
1. Mobile services
2. Telemedia services
3. Enterprise services
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I ntroduction Of Reliance
27 December 2002 : Reliance Infocomm inaugurated
28 December 2002 : 60,000 route kilo metres of a pan-India
fibre optic backbone was commissioned.
15 January 2003 : First Base Transceiver Station (BTS) made
"Ready forElectronics
01 July 2003 : Introduces "Monsoon Hungama" Offer : Sets
world record -acquires one million customers in 10 days
01 January 2006 : launched "One Nation, One Tariff
June 2008 : Reliance touches 50 million mark
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I ntroduction Of Bsnl
October, 2000 : BSNL came into existence.
World's 7th largest Telecommunications Company.
47.3 million line basic telephone capacity, 4 million WLL
capacity, 20.1 Million GSM Capacity, more than 37382 fixedexchanges, 18000 BTS, 287 Satellite Stations, 480196 Rkm of
OFC Cable, 63730 Rkm of Microwave Network connecting
602 Districts, 7330 cities/towns and 5.5 Lakhs villages.
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AIRTEL
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BSNL
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RELIANCE
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Place
Airtel
Presence even in theremotest areas
Customer care touchpoints.
Distributors like pan
shops, grocery shopsand chemists.
Reliance
Primary targetcustomers of
Reliance are from therural India.
Businessman and
youngsters in bigcities.
Bsnl
Call Centres acrossthe nation to provide
single window
solutions.
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Promotion
Airtel
1.Large scale printingand video advertising.
2. Signature tune.
3. Innovations likebollywood movie
premiers and musicservices.
4. Pre-paidconnections for
particular targetcustomers.
5. Special discounts incalling and sms rates.
Reliance
1. Offers colourful
handsets at low prices.
2. Celebrityendorsements.
3. Provides wallpapers
and screensavers on
wap internet.
4. Tie-up with
zapak.com
Bsnl
1. Advertising.
Good Public relation
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Price
Airtel
Customer basedpricing strategy.
Reliance
Offering cheaphandsets.
Bsnl
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Place
Airtel
Prepaid
Postpaid
Blackberry wirelesshandheld.
Value added
services:24 hrs recharge
facility
Reliance
Elaboratenetwork of
servicecentres.
Effectivedistribution
network.
Bsnl
Uses Country
wide Network
management
and
surveillancesystem
(NMSS)
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Job Skills
Airtel
Good Communicationskills
He should be readyfor marketingassignments
Should have goodpresentation skills.Should have goodconvincing skills.
Candidates with theirown conveyance willbe preferred
Selected candidateswill be offerredattractive salary
package.
Reliance
Must be conversant inthe language of web 2.0
communications with
tools such as SocialNetworking, Wikis.
Communications orJournalism background
preferred.
Must be able tounderstand bigger picture
company strategy andhow social networking
can help foster thatstrategy.
Must understandlanguage and jargon of
the Net connect
community.
BsnlGood communication
skill.
An outgoing, strongpersonality to matchboth the community
and company cultureis desired.
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THANK
YOU