report - fssai...delhi-ncr: ambience mall, gurgaon the great india place, noida select city walk,...
TRANSCRIPT
Page 1 of 14
WORLD MILK DAY - 1st JUNE 2018
REPORT
Page 2 of 14
WORLD MILK DAY!
In 2001, the Food and Agriculture Organisation of the United Nations
(FAO) selected June 1st as World Milk Day, which celebrates the important
contributions of the dairy sector to sustainability, economic development,
livelihoods and nutrition.
It is to raise awareness on how important milk is for healthy nutrition
knowing that the dairy sector supports the livelihoods of up to one billion
people worldwide!
India is the largest producer of milk in the world with 146.3 million tonnes
of production and per capita availability of 322 grams per day. The dairy
industry in India has progressed from a situation of scarcity to that of
plenty. Therefore, this year theme by India was ‘Drink Move Be Strong’
and ‘Raise a glass’ by International Dairy Foods Association (IDFA).
MILK FORTIFICATION
Milk is a rich source of high quality protein, calcium and of fat-soluble
vitamins A and D. Vitamins A and D are lost when milk fat is
removed during processing.
Fortification of milk with Vitamin A and Vitamin D is required
in India because of the widespread deficiencies present in the
population. A Recent National survey has stated that India has
a very high burden of Vitamin A and D deficiencies, amongst
both young children and adults particularly in urban areas
who are physically less active and have a very limited exposure to sunlight.
Since milk is consumed by all population groups, fortification of milk with
certain micronutrients is a good strategy to address micronutrient
malnutrition.
Page 3 of 14
CELEBRATION PROGRAMME
FSSAI launched the celebration programme via three channels, which
includes the following:
1. MOTHER DAIRY MILK BOOTHS: FFRC
prepared a standee with a message about
milk fortification and benefits of Vitamin A
and Vitamin D. These standees were placed
at 200 prime selling booths of Mother
Dairy Fruit & Vegetable Pvt. Ltd. across
Delhi. List is attached at Annexure A.
2. DELHI MILK SCHEME BOOTHS: FFRC had prepared danglers and
posters with a message on
fortified milk, +F logo, benefits of
Vitamin A and Vitamin D were
prepared and put across almost
50 outlets of DMS across Delhi.
3. MALL ACTIVATIONS: FFRC collaborated
with the following three malls across
Delhi-NCR:
Ambience Mall, Gurgaon
The Great India Place, Noida
Select City Walk, Saket
Page 4 of 14
A kiosk was set up at the allotted space
inside the mall premises. The kiosk had
various consumer activities arranged for
kids and consumer engagement. These
activities included:
Tattoo making of +F logo for kids.
Skits performed by Mascots of Ms. Sehat &
Master Sehat and Rahul & Riya. These skits
were scripted around deficiencies of
Vitamin A and Vitamin D, their benefits
and advantage of fortification.
Quiz competition with
consumers around benefits of
drinking milk, awareness around
+F logo etc.
Hamper distribution which included a jute bag
with +F logo printed on it along with 1 ltr pack
of Mother Dairy milk, Nestle tetra pack milk,
Kwality Ltd tetra pack milk and a key chain
engraved with +F logo.
Page 5 of 14
4. SOCIAL MEDIA CAMPAIGN: FFRC ran a
social media campaign via Facebook,
LinkedIn & Twitter for the next three days
with almost 6-7 posts covering world milk
day generic posts, Fortification of milk, +F
logo and Vitamin A & D benefits.
FFRC also collaborated with Mother
Diary Fruit & Vegetable Pvt. Ltd. to
make similar posts on fortified milk.
MEDIA COVERAGE & OUTREACH
FFRC could manage to reach out to more than two million people through various
media efficiently utilised to their potential. Also, one of the tweets from FFRC’s
twitter handle was re-tweeted by IDFA supported by ‘Global Dairy Platform’.
The event and concept was also covered by various newspapers. Details of
newspaper articles are mentioned below:
Page 6 of 14
ANNEXURES
A. List of Mother Dairy Booths
B. Creative of a Standee
C. Creative of an Invite
Page 7 of 14
ANNEXURE A
SHOP NO.
CAT ADDRESS CITY
4 MS FRONT OF HOUSE NO 2 A KALKAJI MAIN MARKET CANARA BANK Delhi
5 MS NEAR OPEN SPACE MARKET NO 2 CHITRANJAN PARK MARKET NO 1
Delhi
6 MS GURUNANAK MARKET OPEN SPACE LAJPAT NAGAR 4 Delhi
9 MS NR WELCOME TREADING IN SIDE MAIN ROAD DEFENCE COLONY Delhi
18 MS NEAR LAXMI NARAYAN MANDIR C BLK MALVIYA NAGAR Delhi
20 MS NR CSC MADANGIR DDA FLATS MAIN ROAD Delhi
22 MS COMMUNITY CENTER EAST OF KAILASH D BLK SAPNA CINEMA Delhi
29 MS PARK GATE HOUZ KHAS MAIN GATE Delhi
33 MS DESU COMP DESU GENERATING STAFF COL KILOKARI MAHARANI BAGH
Delhi
34 MS SEHGAL MKT E BLK MKT GREATER KAILASH NR SAVITRI CINEMA Delhi
36 MS D 35 SOUTH EXTATION PART 2 Delhi
39 MS NO 1 R BLK GURUNANAK MKT PUMPOSH ENCL GREATER KAILASH Delhi
47 MS IN SIDE OF PARK HOUSE NO 83 PART 2 SOUTH EXTATION Delhi
49 MS NR SUPER BAZAR A BLK SHOPPING CENTER EAST OF KAILASH Delhi
65 MS CSC NILGIRI APT NEAR SENT JOURGE SCHOOL ALAKNANDA Delhi
66 MS CSC SARAI JULIYANA SUKHDEV VHR ESCORT MATHURA ROAD Delhi
69 MS CSC SARITA VIHAR POCKET C MKT MAIN ROAD Delhi
71 MS CSA ASIAYAD GAON COMLEX Delhi
77 MS SHOPPING CENTER ALAKNANDA KALKAJI Delhi
82 MS CSC POCKET L SARITA VIHAR Delhi
84 MS CSC MIG FLATS PUL PRAHALAD PUR SURAJKUND ROAD Delhi
86 MS DDA CSC CHITRANJAN PARK Delhi
92 MS NEAR PARK SLUM TENAMENT NO A 207 KALKAJI Delhi
99 MS H & J BLOCK SARITA VIHAR Delhi
101 MS NEAR L BLOCK GREEN PARK EXTN MARKET Delhi
106 MS NEAR BANK OF INDIA R K PURAM SECTOR 8 MARKET Delhi
112 MS CONVINENT SHOPPING CENTER E BLK VASANT VHR EAST MKT Delhi
114 MS CONVINET SHOPPING CENTER ANAND NIKETAN MOTI BAGH NR SBI BANK
Delhi
117 MS COMMUNITY CENTER SAFDARJUNG DEVELOPMENT AREA NR KAMAL CINEMA
Delhi
135 MS DDA MKT JJ CLY MANGLA PURI PH 1 PALAM BLK 9 QTR NO 10 TO 192
Delhi
137 MS DDA C S C POCKET -1 SECTOR-B VASANT KUNJ B 1 MAIN MARKET Delhi
140 MS DDA C S C B-4 VASANT KUNJ PKT 2 Delhi
144 MS C S C SEC 3 PKT 16 DWARKA Delhi
146 MS C S C DWARKA 20 C ISOLATED PKT DABRI MORE Delhi
148 MS POCKET 3 BINDA PUR DWARKA Delhi
149 MS C S C 20 C BINDA PUR (ICESOLETED PKT 4) NR BOOTH 697 Delhi
151 MS C S C SECTOR -7 DWARIKA Delhi
152 MS L S C SECTOR-11 DWARIKA Delhi
Page 8 of 14
SHOP NO.
CAT ADDRESS CITY
153 MS L S C SECTOR-6 DWARIKA Delhi
154 MS L S C SECTOR-10 DWARIKA Delhi
156 MS L S C SECTOR-4 DWARIKA Delhi
157 MS C S C SECTOR-5 DWARIKA NEAR BGR INTERNATIONAL SCHOOL Delhi
159 MS C S C SECTOR 19 DWARIKA Delhi
175 MS DDA MARKET SEC-22 DWARKA OPP MOUNT CARMAL CONVENT SCHOOL
Delhi
177 MS RAM PHAL CHOWK SEC 7 DWARKA Delhi
201 MS NEAR NAVYUG SCHOOL FLAT NO 195 C BLK LODHI COLONY Delhi
203 MS QUARTER NO 51/3 A BLOCK KHAMBA NO 134 J AVENUE SAROJINI NGR
Delhi
204 MS BLOCK D QUARTER NO 251-209 SAROJINI NAGAR Delhi
205 MS QUARTER NO D 367 BUSRUKAR MARKET MOTI BAGH 1 Delhi
207 MS A I I M S CAMPUS STAFF QUARTER BOTH RESIDENTIOL QTRS Delhi
214 MS KANISHK HOTEL ASHOK RD JANPATH LANE ASHOK YATRI NIWAS Delhi
217 MS FRONT OF BARM ROAD BANLOW NO 1-3 U F NEAR KUTIR MARG Delhi
308 MS NEAR RADHA KISHAN MANDIR SOUTH PATEL NAGAR Delhi
309 MS OLD RAJINDER NAGAR NEAR SOUTH INDIAN COFE SHOP NO 51 Delhi
310 MS OLD RAJINDER NAGAR WATER TANKI NEAR SHANKAR ROAD Delhi
311 MS OPEN SPACE SIR GANGA RAM HOSPITAL NEAR PETROL PUMP Delhi
315 MS JAGGANATH MRG TRINAGAR TOTARAM BZR NR HANUMAN MANDIR TRINRG
Delhi
324 MS HN35 TO42 MIG FLT VIKRAM TWR SATSANG PRK PSD NGR KAROL BGH
Delhi
347 MS NR HNO 587 BLOCK NO 42 MILAN CINEMA KARAM PURA NEW MOTI NGR
Delhi
408 MS OPEN SPACE NEAR HOUSE N--9576 MULTANI DHANDA PHAR GANJ
Delhi
412 MS OPEN SPACE MULTI STORY FLATS MINTO ROAD NEAR DELHI PRESS
Delhi
419 MS OPEN SPACE BLK N-69 NR KARNEL STDM PACHKUIYA RD NR LH HOSPIT
Delhi
425 MS MOTIYA KHAN D.D.A FLAT PAHAR GANJ Delhi
426 MS DELHI GATE OPP DARYAGANJ POLICE STATION Delhi
503 MS CLC NR DEEP CINEMA ASHOK VIHAR PH-2 MARKET Delhi
505 MS SHOPPING CENTER 1 BLK C-2 PRAGATI MKT ASHOK VIHAR-2 Delhi
507 MS NR SCHOOL MALKA GANJ RD NR HANS RAJ COLLEGE Delhi
511 MS C.S.C -6 SECTORE-13 ROHINI Delhi
528 MS SECTOR 14 NR ROHINI COURT Delhi
538 MS C.S.C. SECTORE 15 ROHINI Delhi
541 MS NR SHOP. CENTER GROUP H-ING SCHEM PKT E BLK A SHALIMAR BAGH
Delhi
545 MS NEAR C.S.C.T TYRE R.P MARKET PRITAM PURA Delhi
547 MS L.S.C BLOCK B PRASHANT VIHAR CENTRAL MARKET Delhi
561 MS C.S.C SECTOR VIII ROHINI Delhi
Page 9 of 14
SHOP NO.
CAT ADDRESS CITY
570 MS C.S.C 2 POCKET G -3 SECTOR 9 Delhi
571 MS C.S.C-6 D SECTOR 13 ROHINI Delhi
572 MS BEHIND GUDWIL SOCIETY C.S.C-9 SECTOR 13 ROHINI Delhi
573 MS C.S-2 SECTOR-13 ROHINI Delhi
574 MS L.S C-10 SECTOR-16 NEAR PETROL PUMP Delhi
576 MS C.S.C-1 SECTOR -16 ROHINI Delhi
577 MS SECTOR-11 BLOCK G POCKET 5 Delhi
579 MS U AND V POCKET SHALIMAR BAGH Delhi
589 MS SECTOR-24 ROHINI Delhi
590 MS CSC SECTOR-17 A-BLOCK ROHINI Delhi
605 MS COMMUNITY CENTER C 3/A JANAKPURI Delhi
606 MS TELEPHONE EXCHANGE NR ZAC OFFICE RAJOURI GARDEN Delhi
611 MS NR BARM RD SHOPPING CENTER B BLK B 15 TEGORE GARDEN DESU OFF
Delhi
641 MS SH NO 165 SHIVAJI MKT JJ COL RAGHUBIR NGR D BLK TAGORE GRDN
Delhi
642 MS OPEN SPACE NR GOVERMNT OF INDIA PRESS QTR MIG FLATS MAYAPURI
Delhi
651 MS G8 AREA NR MAYAPURI BUS STN & RAJORI GARDEN Delhi
654 MS CSC BLOCK B DDA MARKET PASCHIM VIHAR Delhi
655 MS RBI COLONY J BLK DDA MARKET PASCHIM VIHAR Delhi
664 MS CSC G BLOCK J G2 DDA MARKET VIKASH PURI Delhi
667 MS CSC BLOCK DG 2 D BLOCK DDA MKT VIKASH PURI Delhi
668 MS CSC BLOCK DG 14 PASCHIM VIHAR Delhi
669 MS LSC INDRA ENCLAVE ROHTAK ROAD PASCHIM VIHAR Delhi
675 MS D POCKET C HOSPITAL DDA FLATS HASTSAL GAON VIKAS PURI Delhi
684 MS NR H NO 74 OLD ROSHAN PURA CHABRA BUS STOP NAJAFGARH Delhi
686 MS NEAR B 670 MAIN ROAD JWALA PURI JJ CLY DTC DIPOT NANGLOI Delhi
688 MS LSC F BLOCK PASCHIM VIHAR BHAIRA ENCLAVE Delhi
689 MS OPPOSITE R BLOCK JWALA PURI Delhi
694 MS SCHOOL LANE B BLOCK NEAR ARYA SAMAJ RD UTTAM NAGAR Delhi
695 MS RAKSHA APPT VISHNAN MARKET VIKASH PRUI Delhi
696 MS PURANA PANKHA RD JJ COL MACHHLI BAZAR UTTAM NAGAR Delhi
701 MS METERNITY HOME BLOCK-8 GEETA CLY Delhi
703 MS D.C.M.SHOP NEAR SHIV MANDIR Delhi
704 MS NEAR PARK HOUSE NO E 24 BEHIND POLICE STATION SAHADRA Delhi
711 MS OPEN SPACE BLK N-4 RISELMENTSCM NDND NGRI Delhi
714 MS OPEN SPACE PHASE -1 2 SEELAM PUR NEAR CHECK POST Delhi
716 MS NR DESU SUB STIN MANSAROVAR SHAHDRA Delhi
719 MS OPEN SPACE PHASE-3 & 4 POLICE SEELAM PUR Delhi
723 MS PLAY GROUND HOUSE NO-C-442 NIRMAN VHR Delhi
724 MS POCKET-1 PHASE 1 MAYUR VIHAR Delhi
725 MS C.S.C BLOCK C TRILOK PURI MAYUR VHR Delhi
Page 10 of 14
SHOP NO.
CAT ADDRESS CITY
727 MS C.S.C-1 I P EXTATION MANDAWALI Delhi
728 MS C.S.C 2 MANDAWALI FAJAL PUR Delhi
732 MS GCF YAMUNA VIHAR BLOCK B1 B2 Delhi
734 MS C.S.C RAILWAY BOARD C.H.B.S B Delhi
735 MS JHANKAR BENQUIT HALL SHOPPING CENTER POCKETE PREET VIHAR
Delhi
736 MS SHOPPING CENTER POCKET-E 102 Delhi
738 MS NR HINDUSTAN APPT MAYUR VIHAR EXT PH 1 NR AHLCON PUB SCHOOL
Delhi
740 MS CSC POCKET A MAYUR VIHAR Delhi
741 MS L.S.C MAYUR VIHAR EXTATION Delhi
742 MS BLOCK D PANDAV NAGAR NEAR Delhi
743 MS NEAR HOUSE NO-F-F 26 LAXMI Delhi
744 MS CSC NO-4 MANDAWALI FAJAL PUR BEHIND MOTHER DAIRY Delhi
747 MS B BLK DILSHAD GARDEN R-POCKET Delhi
748 MS RISHABH VIHAR C.H.B.S JONE E-10 Delhi
749 MS KONDALI GHAROLI SE.B MAYUR VIHAR Delhi
751 MS CSC.PKT F NAND NAGRI M.I.G FLT Delhi
752 MS NR MOTHER DRY STAFF QUARTER GANESH NGR Delhi
753 MS NEAR SCHOOL BLOCK S-520 SHAKAR PUR Delhi
757 MS CSC.NEW JAFRABAD NEAR SEELAMPUR Delhi
758 MS CSC 2 MANDAWALI FAJAL PUR NEAR Delhi
765 MS CSC DDA FLATS MANSAROWAR PARK Delhi
770 MS NEAR PRAI PATH ANKUR APARTMENT Delhi
771 MS POCKET-L DILSHAD GARDEN Delhi
772 MS MAYUR VIHAR PHASE 2 NEAR Delhi
781 MS LSC VASUNDHARA ENCLAVE CHILLA Delhi
785 MS CSC PKT C EAST OF LONI Delhi
797 MS MAYUR VHR PH-1 RIMARSIDH SIKHA APPT Delhi
799 MS GAZIPUR DELHI BEHIND TAJ HIGHWAY APP Delhi
807 MS SEC 21 GATE 5 JALWAYU VHR NR PANI TAKI GALI 5 Uttar Pradesh
811 MS SEC11 SANGAM SHOPING CEN H BLK NR NATIONAL SAHARA PRESS
Uttar Pradesh
813 MS SECTOR40 PLAT F 64 C90 KHETAN PUBLIC SCHOOL NOIDA Uttar Pradesh
815 MS SECTORE34 BLOCK B14 NEAR DHOLGIRI APARTMENT NOIDA Uttar Pradesh
816 MS SEC56 BLK G1 NR BUS STOP NOIDA COMMUNITY CENTER COMMERCIAL
Uttar Pradesh
820 MS SECTOR 55 NOIDA Uttar Pradesh
821 MS SECTOR 23 NOIDA Uttar Pradesh
851 MS OPEN SPACE CSC BEHIND CHODHRY CINEMA GANDHI NAGAR GAZIABAD
Uttar Pradesh
852 MS NEAR HOLD CHILD SCHOOL MANDIR WALI GALI NEHRU NAGAR GHAZIABA
Uttar Pradesh
Page 11 of 14
SHOP NO.
CAT ADDRESS CITY
853 MS NR GREEN BURG BLK E INST OF MNG MENT STUDIS MAIN GATE KAVI N
Uttar Pradesh
854 MS BLOCK A SENT MARY SCHOOL NEAR COMMUNITY CENTER SHASTRI NGR G
Uttar Pradesh
855 MS LOHIA NAGAR OPEN SPACE Uttar Pradesh
858 MS E BLOCK PARK PATEL NAGAR 2D INSPECTION HOUSE POLICE CHOWKI
Uttar Pradesh
859 MS 60 FOOTA ROAD J BLOCK PARK SANJAY NAGAR Uttar Pradesh
860 MS OPEN SPACE PANCHMANI TOWER KOUSHAMBI Uttar Pradesh
861 MS GDA MARKET SECTOR2 VAISHALI Uttar Pradesh
862 MS 60 FOOTA ROAD BLOCKD NEAR BRIJ VHR RAILWAY CROSING D AV SCH
Uttar Pradesh
863 MS 60 FOOTA ROAD SECTORE 4 & 5 RAJINDER NAGAR SHAHIBABAD GHAZIA
Uttar Pradesh
864 MS NEAR HOUSE NO G43 FBLOCK PRATAP NAGAR Uttar Pradesh
865 MS NR 80 FOT RD COMNTYCNT PANITNK KHATRI NURSING H SEC 9VIJAY N
Uttar Pradesh
866 MS NEAR 120 FOOT ROAD NEAR INDRA PURAM GYAN KHAND MIG FLT
Uttar Pradesh
868 MS SEC 12 M BLK COMM CENTER NR SANTOSH MEDICAL COL PRATAP VIHAR
Uttar Pradesh
869 MS DBLOCK PARK NEAR FLATS C157 RAMPRASTHA Uttar Pradesh
870 MS IG HOUSING KALSTER SECTOR16 A VASUNDHARA Uttar Pradesh
871 MS NEAR MARKET SECTOR11 VASUNDHARA Uttar Pradesh
872 MS SECTOR 4 VAISHALI GHAZIABAD Uttar Pradesh
873 MS LAJPAT NAGAR GHAZIABAD Uttar Pradesh
875 MS SECTOR17 VASUNDHARA GHAZIABAD Uttar Pradesh
877 MS AMRIT PLACE COMLEX SURYA NAGAR Uttar Pradesh
880 MS NEAR VARDAAN APARTMENT ABHAY KHAND 3 INDIRA PURAM Uttar Pradesh
881 MS SECTOR 1 VAISHALI Uttar Pradesh
882 MS VAISHALI SECTOR 5 Uttar Pradesh
886 MS I BLOCK NR DDPS PUBLIC SCHOOL GOVINDPURAM Uttar Pradesh
887 MS VAIBHAV KHAND INDRAPURAM Uttar Pradesh
889 MS VISHWANATH PARK RAJ NGR SECTOR 14 Uttar Pradesh
903 MS ARJUN MARG DLF KUTUB ENCLAVE PHASE 1 Haryana
904 MS E BLOCK ANSAL PALAM VIHAR Haryana
905 MS NEAR SHOPPING CENTER C-BLOCK Haryana
910 MS SECTOR-17 A NEAR HUDDA MARKET Haryana
911 MS SECTOR-14 NEAR HUDA MARKET Haryana
914 MS SHIV PURI GURGAON Haryana
920 MS V-BLOCK NEAR OVERHED TANK D.L.F PHASE 3 Haryana
921 MS SECTOR-32 A GURGAON Haryana
922 MS SECTOR-22 GURGAON Haryana
924 MS SECTOR-23 GURGAON Haryana
925 MS SECTOR-4 GURGAON Haryana
Page 12 of 14
SHOP NO.
CAT ADDRESS CITY
951 MS VIJAY RAM LILA MAIDAN N H-1 Haryana
954 MS SHIVAJI PARK AT THE JUNCTION OF N H 3 Haryana
959 MS CITY PARK BALLABH GARH Haryana
964 MS SECTOR 15 HOUSE NO 857 BEHIND SHOPPING CENTRE FARIDABAD
Haryana
966 MS SECTOR-16 BEHIND SANATAN DHARAM MANDIR Haryana
970 MS SECTOR-29 SHOPPING CENTER Haryana
971 MS SECTOR-37 HOUSE NO-17 NEAR POLICE STN Haryana
972 MS SECTOR-3 FARIDABAD Haryana
973 MS SHIVAJI PARK CHILDRENS PARK SOUTH WEST PARK GREEN FIELD Haryana
977 MS ASHOKA ENCLAVE PHASE-2 NEAR SECTOR 37 Haryana
1001 MS STAFF QUARTER BADAR PUR THERMAL POWER STATN BADAR PUR BADARP
Delhi
1014 MS HUDCO APPT BEHIND ANSAL PLAZA ANDREWS GANJ Delhi
Page 13 of 14
ANNEXURE B
Page 14 of 14
ANNEXURE C