report foxtrot s per04 4514
TRANSCRIPT
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FINANCIAL REPORT FIRM S PERIOD 4Company Proft & Loss Statement
Period
Re!en"es #$%'
Cost of goods sold -8,783
Inventory holding costs -374Inventory selling costs 0
Contri("tion (e)ore mar*etin+ $%,'-
Advertising media -3,840
Advertising research -160
Commercial team costs -1,224
Contri("tion a)ter mar*etin+ %./4
ar!et research st"dies -24#
$esearch and develo%ment 0
Interests %aid 0
&'ce%tional costs or %ro(ts 0
Earnin+s (e)ore ta0es %4-,
All numbers in thousands of dollars
Mar*et Contri("tionSonites
Re!en"es .$%$
Cost of goods sold -36,627
Inventory holding costs -386
Inventory selling costs 0Contri("tion (e)ore mar*etin+ /,%',.
Advertising media -4,32#
Advertising research -247
Commercial team costs -3,836
Contri("tion a)ter mar*etin+ /%-,
ar!et research st"dies -33)
$esearch and develo%ment 0
Net 1ontri("tion /%-'
All numbers in thousands of dollars
Prod"1t Contri("tionSOLOSonites
Re!en"es /#%$
Cost of goods sold -11,#0#
Inventory holding costs 0
Inventory selling costs 0
Contri("tion (e)ore mar*etin+ #%'
Advertising media -1,14#
Advertising research -4#Commercial team costs -1,206
Contri("tion a)ter mar*etin+ -%.,
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All numbers in thousands of dollars
Retai2 and Se22in+ Pri1esSOFTSonites
$ec* retail %rice 180
Average retail %rice 167
Average selling %rice 113
Mar*et S3aresSOLOSonites
ar!et share - +nit 12*0
ar!et share - al"e )*4
Distri("tion Co!era+e and o2"me So2d
SOAP Sonites
SOFT Sonites
SOLO Sonites
SO5L Sonites
Sa2es% Prod"1tion and In!entorySOLOSonites
o2"me so2d ,#
.lanned %rod"ction 160
Act"al %rod"ction 1)2
Inventory at /eginning of %eriod 0
Inventory at end of %eriod 0
All numbers in thousands of units
5nit Cost% CO6S and In!entory 7o2din+ CostSOLOSonites
o2"me so2d ,#
+nit cost c"rrent 60+nit cost average 60
Cost of goods sold 11,#0#
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Inventory at end of %eriod 0
Inventory holding costs 0
All numbers in thousand of units, except unit costs in $ and Co
Resear13 and De!e2opment Pro8e1ts
MARKET : SONITES
POSOLO# 3
POSATE 2
POSOFT# 2
POSOFT 0
Unit costs are given in $. Cumulative budget and Budget requir
MARKET : VODITES
PETAL
Unit costs are given in $. Cumulative budget and Budget requir
A!ai2a(2e sin1ePeriod
A!ai2a(2e sin1e
Period
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Period Period # Period / Period 4
#.%##- /#%#-/ 44%/, .$%$
-8,#)6 -11,681 -18,668 -36,627
-63# -#8 -##4 -3860 0 -14# 0
.%,,- #%'44 #'%#4 /,%',.
-3,#6) -3,640 -#,000 -4,32#
-160 -146 -330 -247
-1,248 -1,)6) -3,160 -3,836
/%# 4%., $%'/4 /%-,
-#0# -#1# -37) -38#
-2,380 -1,760 -1,600 -100
0 0 -1)7 -1)7
0 0 0 0
%/' #%'' $%/#- /%-/
odites
0
0
0
0
0
0
-12
-100
9#
SOAP SOFT SO5LSonites Sonites Sonites
##%/4- ,% #%$4#
-14,717 -8,2)7 -2,108
0 0 -386
0 0 0
.%$/ %./ 4-
-1,600 -1,100 -480
-140 -44 -18-848 -1,206 -#76
'%44 -%/$/ 9,#$
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SOLO SO5L SOAPSonites Sonites Sonites
270 370 300
2#0 362 288
170 224 186
SOAP SOFT SO5LSonites Sonites Sonites
7*# 10*# 0*7
6*7 #*# 0*8
Distri("tion Co!era+e :; o"t2etsOARD PERIOD 4
Period Firm Re!en"es
4 1,340 82,)06
4 600 31,167
4 $ 2,638 164,8#44 1,667 76,610
4 )4# #2,#8#
/ 1,22# #7,633
/ 7)6 37,676
/ $ 1,838 )#,130
/ 1,24) 44,3)0
/ 1,200 67,474
# 1,446 68,836
# 731 26,883
# $ 1,2#3 #8,740# 1,0#2 32,283
# 1,3)4 76,060
1,264 #8,3)6
1,002 3#,#32
$ 1,044 #1,1)7
)63 27,228
1,2)7 6),320
1,000 4#,02)
1,000 33,136
$ 1,000 47,4)3
1,000 26,11#
1,000 #3,108
&evenues, 'et Contribution and &etail sales are given in thousands
S3are Pri1eInde0
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Retai2 sa2es o2"me so2d
30,008 20*6 130,130 12*7 213
3,7)4 7*7 48,782 7*7 12)
60,078 40*7 2#6,733 32*1 #3)30,083 18*2 114,782 2)*3 4)2
14,737 12*8 80,)#3 18*2 30#
21,310 1)*1 8),#)4 1#*7 210
6,138 12*# #8,736 12*4 166
38,108 31*) 14),#13 26*4 3#4
16,328 14*1 66,248 21*8 2)3
24,214 22*3 104,3)3 23*7 318
2),011 26*1 106,2)1 24*2 27#
3,780 )*) 40,1)4 14*6 166
1),)36 22*8 )2,62) 16*) 1)212,#1# 11*) 48,423 18*3 208
26,611 2)*4 11),47) 26*0 2)#
24,441 24*2 )0,8#3 22*6 224
12,)32 14*1 #2,874 1)*7 1)#
14,#00 21*6 81,247 16*# 164
10,13# 10*) 41,071 17*0 168
2#,881 2)*1 10),23) 24*0 238
1#,200 22*0 70,22# 20*3 172
13,122 1#*# 4),400 21*# 183
11,48) 23*7 7#,##6 17*8 1#2
11,48) 12*4 3),#07 18*) 161
1#,07# 26*3 83,8#1 21*# 183
of dollars. (olume sold is given in thousands of units.
Net1ontri("tion
Mar*et s3are 9a2"e
Mar*et s3are 95nit
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MARET REPORT SONITES MARET PERIORetai2 Sa2es and o2"me So2d
MARKET : SONITES
LOOP 0 12*3
LOS7OP 4 3*0
MOMORE 3 6*#MORE 2 0*#
MOST 0 1*1
MOSTA> 3 0*6
MOE 0 0*7
ROAST 3 11*6
ROC 0 2#*6
SOAP 4 6*7
SOFT 0 #*#
SOLO 0 )*4
SO5L 3 0*8TONE 0 #*7
TOPS 3 3*3
TOTE 2 6*7
&etail sales are given in thousands of dollars. (olume sold is given i
)f the table above is empt, it means that no o*erings are mar#eted
P3ysi1a2 C3ara1teristi1sMARKET : SONITES
LOOP 0 13
LOS7OP 4 13
MOMORE 3 16
MORE 2 10
MOST 0 8
MOSTA> 3 8
MOE 0 13
ROAST 3 7
ROC 0 16
SOAP 4 8SOFT 0 8
SOLO 0 7
SO5L 3 10
TONE 0 16
TOPS 3 10
TOTE 2 18
&etail price and Base cost are given in dollar. Phsical characteristic
)f the table above is empt, it means that no o*erings are mar#eted
La"n13ed inPeriod
Mar*et s3are9 a2"e
La"n13ed in
Period
No= o)
Feat"res
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4
Retai2 sa2es ariation o2"me so2d ariation
63,337 -1#,102 8*2 131 -31
1#,684 3*4 #4
34,028 -2,028 4*2 67 -1#2,#)) -4,##2 0*7 10 -16
#,4#8 -2,24# 2*1 33 -#
2,8)) 40 0*# ) 2
3,7)8 -1,16) 0*7 11 -3
#),#3) 26,6)) 13*0 20) )4
131,821 1#,148 17*6 282 43
34,#47 7*# 120
27,)6# 1,))7 10*# 168 28
48,013 11,#)0 12*0 1)2 48
4,2#7 3)) 0*7 12 22),#72 -18,331 #*0 80 -1)
16,760 1,621 6*0 )# 20
34,620 -6,731 8*1 12) -1#
thousands of units. &etail price and Base cost are given in dollar.
et in the Sonites mar#et
Desi+n Inde0 >attery Li)e Disp2ay Si?e8 62 28 73 #00
8 62 28 73 2))
8 71 30 74 #20
7 30 40 70 260
# #3 11 10 180
8 36 14 24 36#
4 82 17 30 380
7 #1 21 62 2))
7 78 33 7# 480
8 48 27 #) 3008 4) 13 13 180
8 60 11 20 270
7 #0 40 72 370
7 74 24 7# 380
7 3# 12 20 1)0
7 4# 32 48 280
are given in the appropriate units! "g, #%, hours, etc.
et in the Sonites mar#et
Mar*et s3are9 5nit
Pro1essin+
Poer
Re1= retai2
pri1e
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>ase Cost
#00 1#0
2)) 1#0 'e+
#20 1#6260 14#
180 76
36# 7#
380 136
2)) 1#6
480 210
300 128 'e+
180 64
270 )1
370 1#1380 200
1)0 66
280 120
>ase Cost1#6
1#6
162
1#1
7)
78
141
162
218
13367
)#
1#7
208
6)
12#
Re1= retai2pri1e
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MARET REPORT ODITES MARET PERIORetai2 Sa2es and o2"me So2d
MARKET : VODITES
LELOOP 4 43*8
REAL 4 #6*2
&etail sales are given in thousands of dollars. (olume sold is given i
)f the table above is empt, it means that no o*erings are mar#eted
P3ysi1a2 C3ara1teristi1sMARKET : VODITES Reso2"tion
LELOOP 4 70
REAL 4 6#
&etail price and Base cost are given in dollar. Phsical characteristic
)f the table above is empt, it means that no o*erings are mar#eted
La"n13ed inPeriod
Mar*et s3are9 a2"e
La"n13ed inPeriod
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4
Retai2 sa2es ariation o2"me so2d ariation
#1,10) 36*# 28
6#,373 63*# 48
thousands of units. &etail price and Base cost are given in dollar.
et in the (odites mar#et
Conne1ti!ity No= o) Apps
#0 #0 7 48 1,8))
64 33 6 #8 1,400
are given in the appropriate units! "g, #%, hours, etc.
et in the (odites mar#et
Mar*et s3are9 5nit
Ener+yE@1ien1y
Car(onFootprint
Re1= retai2pri1e
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>ase Cost
1,8)) #20 'e+
1,400 #20 'e+
>ase Cost
#41
#41
Re1= retai2pri1e
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IND5STR >ENC7MARIN6 PERIOD 4)f the tables belo+ are empt, it means that the Benchmar#ing stud +
Company Proft & Loss StatementsL
Re!en"es -#%,$Cost of goods sold -41,)0#
Inventory holding costs -#63
Inventory selling costs 0
Contri("tion (e)ore mar*etin+ 4%4/-
Advertising media -#,#70
Advertising research -317
Commercial team costs -2,18)
Contri("tion a)ter mar*etin+ /#%/$#
ar!et research st"dies -707
$esearch and develo%ment 0Interests %aid -240
&'ce%tional costs or %ro(ts -8)1
Earnin+s (e)ore ta0es /%-
All numbers in thousands of dollars
Company Proft & Loss Statements (y Mar*etA&"- ! S/')-S L
Re!en"es '%.''
Cost of goods sold -22,#)4
Inventory holding costs -#38
Inventory selling costs 0
Contri("tion (e)ore mar*etin+ #.%$##
Advertising media -4,1)0
Advertising research -1)7
Commercial team costs -1,727
Contri("tion a)ter mar*etin+ #%',
ar!et research st"dies -310
$esearch and develo%ment 0
Net 1ontri("tion #%,,All numbers in thousands of dollars
A&"- ! (/0)-S L
Re!en"es /#%'
Cost of goods sold -1),311
Inventory holding costs -2#
Inventory selling costs 0
Contri("tion (e)ore mar*etin+ #%-$
Advertising media -1,380
Advertising research -120Commercial team costs -462
Contri("tion a)ter mar*etin+ %-'4
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ar!et research st"dies -362
$esearch and develo%ment 0
Net 1ontri("tion %4,#
All numbers in thousands of dollars
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s not purchased this period
M R S T
/%$. $4%-'4 .$%$ '#%'-'-14,#4# -8),##8 -36,627 -27,747
-2,037 0 -386 0
0 0 0 0
4%'-$ .'%#,$ /,%',. #4%-/.
-3,#38 -8,04) -4,32# -4,##0
-2,210 -800 -247 -140
-2,841 -2,2)3 -3,836 -1,670
'%,,. $4%'4 /%-, -%4..
-)42 -477 -38# -620
0 -3,600 -100 -6,720-400 0 -1)7 -400
0 0 0 0
/%.,4 $%.- /%-/ 4%./.
M R S T
/%$. #/%/$4 .$%$ '#%'-'
-14,#4# -#),)11 -36,627 -27,747
-2,037 0 -386 0
0 0 0 0
4%'-$ $/%4'/ /,%',. #4%-/.
-3,#38 -#,800 -4,32# -4,##0
-2,210 -700 -247 -140
-2,841 -1,704 -3,836 -1,670
'%,,. ''%#4- /%-, -%4..
-488 -2#3 -33) -327
0 -1,270 0 0
'%', '/%.#$ /%-' -%'
M R S T
4%4,
0 -2),647 0 0
0 0 0 0
0 0 0 0
%-44
0 -2,24) 0 0
0 -100 0 00 -#8) 0 0
-%,$
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-420 -224 -12 -2#)
0 -2,330 -100 -6,720
94# $%/'# 9# 9$%,.,
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CONS5MER S5RE SONITES MARET PERIO)f some of the tables belo+ are empt, it means that the corresponding stud +as
>rand AarenessA&"- ! S/')-S A!era+e
LOOP L 67LOS7OP L 13
MOMORE M 26
MORE M 20
MOST M #0
MOSTA> M 26
MOE M #2
ROAST R 30
ROC R 60
SOAP S 1#
SOFT S 62SOLO S 6#
SO5L S 1#
TONE T #4
TOPS T 22
TOTE T 41
P"r13ase IntentionsA&"- ! S/')-S A!era+e
LOOP L 7
LOS7OP L 3
MOMORE M 4
MORE M 2
MOST M 3
MOSTA> M 1
MOE M 1ROAST R 16
ROC R 1#
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SOAP S 7
SOFT S 8
SOLO S 11
SO5L S 1
TONE T 8
TOPS T 7
TOTE T 7
Tota2 ;
S3oppin+ 7a(itsA&"- ! S/')-S E0p2orers
Mass Mer13andisers 13On2ine Stores 18
Spe1ia2ty Stores 68
Tota2 ;
CONS5MER PANEL SONITES MARET PERIODMar*et S3ares (y Cons"mer Se+ment :(ased on !o2"me M 0
MOE M 0
ROAST R 13
ROC R 23
SOAP S )
SOFT S #
SOLO S #
SO5L S 1
TONE T 7
TOPS T 3
TOTE T )
Tota2 ;
Distri("tion Co!era+e and N"m(er o) O"t2ets in ea13 C3a
A&"- ! S/')-S
LOOP L #2
Spe1ia2tyStores
Spe1ia2tyStores
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LOS7OP L 40
MOMORE M #8
MORE M 11
MOST M 14
MOSTA> M 21
MOE M 1#
ROAST R 4#ROC R #1
SOAP S #1
SOFT S 3#
SOLO S 37
SO5L S 37
TONE T 3)
TOPS T 2)
TOTE T 41
SEMANTIC SCALES SONITES MARET PERIO>rand Per1eptions 9 On a s1a2e )rom :Lo< to . :7i+3 M 2*1
MOE M 4*3
ROAST R 1*7
ROC R #*3
SOAP S 2*1
SOFT S 2*1
SOLO S 1*8
SO5L S 2*)
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TONE T #*#
TOPS T 2*)
TOTE T 6*3
Idea2 a2"es )or ea13 Se+ment 9 On a s1a2e )rom :Lo< tSe+ment Period No= o) Feat"res
E0p2orers 4 4*4
7i+3 Earners 4 3*2
Pro)essiona2s 4 4*8
Sa!ers 4 2*7
S3oppers 4 2*0
E0p2orers / 4*#7i+3 Earners / 3*2
Pro)essiona2s / #*0
Sa!ers / 2*7
S3oppers / 2*0
E0p2orers # 4*6
7i+3 Earners # 3*2
Pro)essiona2s # #*3
Sa!ers # 2*6
S3oppers # 1*)
E0p2orers 4*67i+3 Earners 3*2
Pro)essiona2s #*#
Sa!ers 2*#
S3oppers 1*8
E0p2orers 4*7
7i+3 Earners 3*2
Pro)essiona2s #*8
Sa!ers 2*#
S3oppers 1*8
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Importan1e o) 13ara1teristi1sNo= o) Feat"res
On a s1a2e )rom :not important< to :!ery importantrand Per1eptions 9 On a s1a2e )rom 9# :Lo< to # :7i
Building a perceptual map requires man data points. ence, this stud +ill
A&"- ! S/')-S E1onomy
Idea2 a2"es )or ea13 Se+ment 9 On a s1a2e )rom 9# :Lo
Se+ment Period E1onomy
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In"en1e o) Prod"1t C3ara1teristi1s on Per1ept"a2 DimenA&"- ! S/')-S E1onomy
COMPETITIE ADERTISIN6 SONITES MARETEstimated Ad!ertisin+ E0pendit"res :in t3o"sand do22arsy >rand and Cons"mer Se+mentE0p2orers S3oppers Pro)essiona2s 7i+3 Earners
360 260 )40 1,140
480 #30 110 110
1)0 1)0 1,340 1)0
110 110 #0 220
170 230 60 60
1)0 1)0 1)0 1)0
170 120 60 120
340 2,360 340 340
230 230 1,010 1,060
160 1,0)0 160 160
100 100 100 100100 100 100 100
310 #0 #0 #0
210 #0 110 320
1#0 4#0 1#0 1#0
420 1,040 160 160
usands of dollars
ARET PERIOD 4 >y Firm and C3anne2
On2ine Stores
33 2# 13
42 #4 1#
32 16 22
## 87 1431 31 #
Spe1ia2tyStores
MassMer13andisers
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>y >rand and C3anne2On2ine Stores
20 12 )
13 13 4
30 2 2
2 # 1
3 10 2
4 22 3
3 1# 7
13 10 7
1) 6 1#
20 10 4
10 34 #
10 34 #1# ) 0
12 4 2
7 1# 2
12 12 1
PERIOD 4
S3oppers Pro)essiona2s 7i+3 Earners Sa!ers
S3oppers Pro)essiona2s 7i+3 Earners Sa!ers
Spe1ia2tyStores
MassMer13andisers
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RET PERIOD 4
On2ine Stores
On2ine Stores
4ent
?e :in t3o"sands o) "nits< Mar*et 6rot3 :in ;
Period ' Period , Period '
MassMer13andisers
MassMer13andisers
Tota2 "nti2Period ,
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140 8) -6*4 -40*7
#86 807 3#*2 86*4
336 23) 4*0 -26*1
202 178 4*0 -8*3
600 ))3 1)*6 )8*2
0 0 5A I09
#et si%e in one and 1ve periods, if a brand +ere introduced next period.
D 4
S3oppers Pro)essiona2s 7i+3 Earners Sa!ers
=; =; =; =;
oint
5ti2ity Level5ti2ity Level
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nites mar#et
Sa!ers
#410
16
21
#4
42
40
17
44
10
7164
11
40
30
2)
Sa!ers
1
0
0
1
)
1
11
0
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1
26
34
0
0
23
2
;
Sa!ers1
0
0
0
6
1
1
1
0
032
37
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0
0
1)
2
;
Sa!ers
3
1
1
130
6
3
3
2
2
160
183
0
1)4
12
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o2"me so2d
On2ine Stores
24,467 3#,002
11,#00 ),471
#,18# 11,823
3,383 2,006
22,772 4,7)#
#,360 1,33#
4,3)0 3,2)8
73,#)7 42,180
37,4)2 82,21)
38,007 20,833
113,080 23,372
128,482 26,#16
2,634 0
12,218 17,337
67,181 10,0#7
#0,784 13,#07
N"m(er o) O"t2etsOn2ine Stores
2,1#1 600
MassMer13andisers
MassMer13andisers
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2,1)6 3)6
700 307
1,183 1#4
1,8)2 2#3
3,12# 348
2,241 483
2,187 #161,402 624
1,)77 414
3,3#0 463
3,336 46#
1,#)) 0
1,02# 281
2,#8) 2#7
2,180 18#
$%' %-/
Pri1e
6*1
3*0
#*6
2*7
2*2
4*7
#*3
3*0
#*7
3*0
2*2
2*4
#*4
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#*8
2*1
2*)
Pri1e
3*7
#*8
#*)
2*1
2*)
3*7#*8
#*7
2*1
2*)
3*6
#*)
#*#
2*1
3*0
3*##*)
#*3
2*1
3*1
3*4
#*)
#*1
2*2
3*2
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Pri1e
10*0
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Sa!ers
420
1,700
#70
1,7201,220
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Sa!ers
260
160
1)0
#0
60
1,340
60
340
230
160
730780
#0
#0
1,010
160
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7/25/2019 Report Foxtrot S Per04 4514
58/96
-
7/25/2019 Report Foxtrot S Per04 4514
59/96
"nit< Re2ati!e Mar*et Si?e :in ; o) tota2 si?e