report copper and the home 2012-competitionexhibition

7/29/2019 Report Copper and the Home 2012-Competitionexhibition

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THE COMPETITIONCOPPER AND THE HOME 2012

The competition Copper and the Home is part of awider panorama of activities and initiatives that the

Italian Copper Institute develops over thirty yearsas a non-prot association to promote the use ofcopper and its alloys, not only in the more traditionalsectors of industry, but also in the world of design.

Thanks to its instantly-recognisable beautyand extraordinary versatility, copper offers a

wide range of manufacturing possibilities andapplications including decorative lighting, vasesand mirrors, door furniture, interior decoration anddividing walls, oors and radiators. In addition tothe commonly-known and valued properties such

as electrical and thermal conductivity, malleability,ductility and durability, copper is also antimicrobial,

meaning it rapidly eliminates bacteria, virusesand fungi on contact. This new awareness of aproperty inherent to the metal offers designers anopportunity to enhance hygiene around the homeas well as in public spaces and hospitals, where

infections can spread rapidly.


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TARGET

TARGETS

To promote the copper material which, thanks to

its inherent properties, may become a protagonistinside the home.

LOCATION

A competition to promote the culture of copper to

the world of design and production of school.

HomeLightHeath

OUTREACH

Designers, architects, interior designers, engineers,artists, schools, general public.


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RESULTS OF THECOMPETITION

After the success of the previous editions, isconrmed the wide appeal of an initiative already

part of the agenda of the main internationalevents of Design and that continues to attractan increasing number of participants, more thantripled from 2007 to present.

SOME NUMBERS OF THE COMPETITION

The competition has counted a total of 275 projectsregularly received, conrming the numbers of

previous editions: 150 projects received from theprofessional category and 125 from the studentcategory.Important to underline is the strong international

component of the participants of this edition, with

many projects arrived from abroad. A result thatprobably proves once again as outside national

boundaries exists in the world of design a customin most competitions, prizes and competitions.Among the different participating countries, Franceobtains the primacy of entries, with a signicant


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presence in Spain, among professionals, and

Mexico, in the student category, as well asaccessions from the United States and Canada,and even from Germany, Great Britain, Switzerland,Belgium, Czech Republic, Poland, Hungary,Greece and Colombia.

The strong participation of foreign entries is dueto the promotional campaign made by the CDAs

network.


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THE JURY

The prizes of the edition 2012 have been awarded

with a qualied and attentive jury, consisting ofexperts in the design eld: Luisa Bocchietto,architect and president of ADI, OdoardoFioravanti, industrial designer and MarcoRomanelli, architect and design critic.

LUISA BOCCHIETTO

Degree in architecture (Milan, 1985), with Arch.Marco Zanuso as mentor. Certicate at IED istituto Europeo di DesignShe works as free-lance for public and privateclients, projecting local development, urban

recovery and building renovation.She designs interior furniture, shops, outtting in

Italy and abroad. She deals in artistic managementand designs for furniture manufacturers.She was president of Architect Association and iscurrently national president of ADI Associazioneper il Design Industriale. She is part of the Italian

Board at Ministry of Cultural Heritage.


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ODOARDO FIORAVANTI

Born in Rome, after his degree in Industrial designat Milan Politecnico he starts to collaborate withimportant design studios in Milan; then he foundshis own studio, from which he develops projectsabout industrial design. After several practices,

he become teacher of Product Design at MilanPolitecnico. He won several prizes, among them,

the very important Compasso doro releasedby ADI, for his wood chair Frida, produced byPedrali.

MARCO ROMANELLIArchitect and critic, in 1986-1994 he was in theeditorial staff of Domus and in 1995-2007 of

Abitare, the two most important magazine in theireld. Several monographies, among them, aboutGi Ponti, Gino Sarfatti, Joe Colombo and BrunoMunari. Among the exhibition he took care and setup, there are:


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Vetro Aperto: 2000, Venice, at Correr Museum;

Gi Ponti: a world, 2002-2003:London at Design Museum,Rotterdam, at Nai,Milan at Triennale;Bruno Munari: 2007, at Tokio;

Gino Sarfatti: 2012 at Milan, Palazzo dellaTriennale.

As designer, together with Marta Laudani he

projected for client like Driade, Oluce, Fiam, Glas,Laboratorio Pesaro, Nodus


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THE PRIZES

PROFESSIONAL CATEGORY

1st prize: 4,000, plus plaque, plus scroll

2nd prize: 2,500, plus plaque, plus scrollShort-listed projects: special mention

STUDENT CATEGORY

1st prize: 1,500, plus plaque, plus scroll

Short-listed projects: special mention


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PROFESSIONAL CATEGORY

1st PRIZE:

Designer: Francesco Morackini (France)Project: Prohibition Kit Camouage kit

Motivation: An alcohol still is playfully disguisedas a pot, a fondue stove and a fruit bowl. Copperoffers a connection between the different elements,

being a familiar material for both the camouageobjects and alcohol stills. The result is an item thatwinningly combines beauty with functionality.


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2nd PRIZE:

Designer: Stefania Ruggiero (Italy)Project: Pix Musical hinge

Motivation: Opening the hinge makes it playa melody, which can be changed by replacingthe central cylinder. Brass common to door

hinges and musical instruments alike was thecopper alloy of choice, combining the excellentmachinability needed for intricate elements withelegance and durability.


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PROFESSIONAL HIGHLYCOMMENDED

Architects: Ernesto Iadevaia e Lorenzo De Rosa (Italy)

Project: Chiamami Forse Set of antibacterialbowls for pets

Motivation: His concept was to create an objectthat is fun and hygienic at the same time.


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Designer: Samuel Bernier (Canada)

Project: Joulius Document folder and laptopplatform

Motivation:Allowing for improved airow under thelaptop and taking advantage of coppers thermal

conductivity, the practicality of the design and itsaesthetic appeal impressed the judges.


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Designer: Alberto Fabbian (Italy)

Project: Pi o Meno Stool

Motivation: His design is intended to ground staticelectricity and has a minimalist elegance.


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Designer: Giacomo Ravagli (Italy)

Project: Star Chandelier made from threeindependant and expandable parts

Motivation:The chandelier projects a constellationonto the ceiling thanks to a diffuser made from

copper sheet, stretched and perforated to createa stunning effect when in use.

Star is now produced by Galleria Nilufar with thename Tunisia.


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Designer: Geoffroy Destruel (France)

Project: Tea Set Tea strainer

Motivation: Geoffroy designed as coppers returnto the kitchen. Elegantly nostalgic, the whiteporcelain holds a tea strainer made of copper.


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Designer: Jan Hrebicek (Czech Republic)

Project: Ultimo Door handle

Motivation: Starting with the basis that copperalloys are frequently and optimally used for doorfurniture, Jan created a graceful, minimalistic

handle.


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STUDENT CATEGORY

1st PRIZE

Student: Michal Jan Holcer (Jan MatejcoAcademy of Fine Arts, Krakow, Poland)Project: B-side Communal tap

Motivation:This communal tap dispensing waterand soap is designed to minimise hand contact,

and take advantage of coppers antimicrobialproperties so that, when it is touched, it willcontinuously reduce contamination on its surface.The design also includes a copper plughole foradded hygiene benets.


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STUDENTS HIGHLYCOMMENDED

Student: Arthur Hoffner (Ecole Nationale

Suprieure de Cration Industrielle, Paris, France)Project: Delta Mirror Floor mirror

Motivation: Referencing the concept of copperplates capturing sunlight in Ancient Egyptian

buildings, this oor mirror is intended to createmagical, red light effects in its surroundings.


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Students: Zsa Krisztina Srvry e Bence

Kovcsik (Moholy-Nagy University of Art andDesign, Budapest, Hungary)Project: Hrom Multifunctional pot

Motivation: The project seeks to rediscovertraditional food containers, combining the hygienicproperties of copper with a lid made from cork,

balancing ancient and contemporary designs.


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Student: Karen Ruz Sanchez (University of

Gualajara, Mexico)Project: Riparo per uccelli Decorations andbird houses for home or urban gardens

Motivation: The designs suggest stems andhands offering food and shelter for small birds.


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LOCATION:TRIENNALE DI MILANO

Triennale di Milano is an international cultural

institution promoting exhibitions, conferences andevents about art, design, architecture, fashion,cinema, communication and society.It is a museum as well, researching, studying andrepresenting Italian interior design from different

point of views; Triennale Design Museum is therst Italian museum of design.

It is a laboratory of ideas, addressing not onlyprofessionals, students and passion-drivenpeople, but also future public, children and teens.


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THE EXHIBITIONSPAZIO MATERIAL CONNEXION

Set-up designed by arch. Riccardo Giovanetti


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Downpipes have been kindly providedby Mazzonetto, whom we thank.


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THE DISPLAYS OF THEEXHIBITION


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AWARD CEREMONY


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VISITORS OF TRIENNALE

Triennale di Milano is a real cultural system,

addressing a wide and composite audience.It offers a world to discover, involving people of anyage, country or class.The Triennale, though its appeal is broad, particularlyaddresses students, freelancers and employees

under 50. Generally, it has an educated audience,who have at least a qualication at secondary

school and a master.


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RESULTS ACHIEVED

4 million contacts throughout sector press

100% of coverage on sector sites

2.500 visitors during the exhibition period


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MAIN SECTOR MAGAZINES

ABITARE

Frequency: monthlyCirculation: 51,000 copies

CASAFACILE


CASAVIVA


CASE & STILI

Frequency: monthly

Circulation: 70,000 copies

DDN

Frequency: monthly



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DOMUS


ELLE DECOR


HOME


HOT COLD

Frequency: every third month


INTERNI

Frequency: monthly



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I_T_S NEWS

Frequency: every other monthCirculation: 13,800 copies

OTTAGONO



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PRESS


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WEB CLIPPING


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ACTION FOR THE EXHIBITION

PRESS OFFICE ACTIVITIES:

Sending invitation to architects for the exhibitionand awards ceremonySending invitation to architects for the exhibitionand awards ceremony

Sending the press folder to journalists

GRAPHIC:

Study and design of award 2012 invitationStudy of plaques for winner projectsStudy of scroll for winner and mentioned projects

Study and graphic design of the whole set up


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Material produced by COPYRIGHT for the

competition COPPER AND THE HOME 2012

In collaboration with Istituto Italiano del Rame

report copper and the home 2012-competitionexhibition

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