Introduction

The purpose of this report is to evaluate the sales of cars in Nissan, a Japanese company that produces cars. Nissan has been losing money for six years and the company’s debts have now soared to a record 19 billion dollars. This report will attempt to analyze and explain the trend based on findings from a series of customer questionnaires. It will evaluate the current state of the company and conclude with recommendations for improvement.

Main areas for improvement

The Japanese car manufacturer, Nissan is losing 1000 dollars on every new car they produce. Renault has 37 % stake in Nissan and they are also worried about the situation. Nearly all customers commented that the cost of the cars that Nissan manufactures is too high for the quality they offer. Many customers think that Nissan has nothing new to offer.

Other areas of improvement

A large percentage of the customers said that they would rather choose to buy a car from a company they had heard about on TV commercials or other media.

Recommendations

In order to become more competitive, Nissan should immediately hire a new management team that will introduce new ideas and more modern models of cars . For that reason, they will have to find the real person for CEO, who will organize the things well. I strongly recommend them to consult Renault as it has 37 % stake in Nissan. After doing that, the company management should work on the prices of the cars and the company’s marketing as well. The company needs good commercials that will let the world know about the news in Nissan. If these recommendations are put into practice, the number of Nissan customers should start to increase substantially.