report based on questionnaire

8/8/2019 Report Based on Questionnaire

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Report Based On Questionnaire

Grand Hypermarket

Aim

Our aim is to find out the facts behind the shortage of customers in Grand Hyperaccording to the instructions given by the Managing Director and to come back withall the information gathered to do the needful at your end. For that, we hadcollected a questionnaire filled up by the customers to analyze their views andexpectations about Grand Hyper. This report is subjected to the analysis made byus from the respondent point of view.

SWOT ANALYSIS

Strength

1) Mall is situated among a wide range of customer groups.*) 53.30% are living less than 1/2 km.*) 60.75% can easy access due their accommodation is close by.

2) And is the only Hypermarket near to this locality.

3) Management is fit to raise sufficient infrastructure.

4) Committed Staff Strength.

Weakness

We can clear the following points through suggestions given against open endedquestions:-

1) Range of Products is not enough to satisfy the customer needs.

*) Out of total respondents, 23.01% are not satisfied with therange ofproducts.

*) Out of 88 respondents, only 4.55% is satisfied in this matter.

2) Accessibility to Grand Hyper.*) Around 46% respondent feel difficulty in accessing Grand Hyper

due the lack of parking facilities.

*) In suggestions and recommendations out of 46% respondent, all


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of them felt disappointed regarding the accessibility to Grand Hyper.

3) Customer Service and Concerned section staff behavior and helpfulness.

*) we should attain 100% remark as Excellent, coz customersatisfaction is the vital part to achieve 100% in business. Butthe result is a bit unsatisfactory

*) Out of 56 respondents, 83.9% are unhappy with the staffsbehavior especially the counter staffs.

*) The focus group discussion too had the same opinion in thismatter.

4) Regarding the cleanliness of mall both interior and exterior.Lots of negative opinion has come from the respondents regarding thecleanliness of mall premises. Few areas are,

*) Front elevation.*) Fruits & Veg.*) Fresh Meat & Fish.*) Stationary & Cosmetics.

5) Delivery Services.

27.12% of response said that, they are getting delivery on time. Source - comments and personal interaction with camp bosses at

apsara area saying that most of the customers are not awareabout Grand Hypers delivery services.

Another weakness of Grand Hyper is product price. 94.94% of therespondents shown their objection about the price strategy atGrand Hyper.

Untrained Staff.

Opportunities

Police Quarters is going to be commissioned just behind the Al-KhailMall,which can contribute minimum ten thousand prospective andpotential customers.

Expansion of roads in the surrounding area is helpful for us in oneway-we can expect more crowd to Grand Hyper.


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Low traffic roads in the surrounding area will be an addedadvantagei.e., those who are living in Al-Quoz wont go outside especiallyduring the heavy traffic time.

Threats

From Grand Hyper signal, it is very difficult to enter via entrance 2.All customers, except those who comes from Sheikh Zayed roadhas to take a U turn to reach the entrance. The running will beminimum of 1km.

Due global recession, 36% of total accommodation is vacant and isone factor which affected the contribution of revenue.

In Apsara area, there are 7 big supermarkets which stand as abarrier for the flow of customers to Grand Hyper.

Those Supermarkets are providing credit facilities to laboursassociated with camp boss.

The customers are very happy with these kind of services providedby others especially delivery and credit facilities.

Premium companies are providing transportation facilities to staffmembers for shopping at biggest malls and towns.

Submitted By,

Mr. Kunhi Mohammed (Manager GHM)Mr. Abdul Gafoor (Inventory Auditor)Mr. Saleel Babu (Manager- Regency Trading)Mr. Naser (Manager)Mr. Sanin (Executive Secretary)Mr. Kutty (Supervisor GHM)Mr. Manoj (Supervisor GHM)


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report based on questionnaire

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