René Lacoste(02.07.1904 - 12.10.1996)

French tennis player Wimbledon winner

in1925,1928 French Open

1925,1927,1929 U.S. Open 1926, 1927 Imaginative and shrewd

businessman who invented the ball throwing machine, the shirt with his name, antivibration pad and metal racket

•The "Crocodile": The real story of the "Crocodile" dates back to 1926. •He made a bet with the Captain of the French Davis Cup team.

•The captain had promised him a crocodile-skin suitcase if René won a match that was important for their team.

•His nickname highlighted his tenacity on the tennis courts, never giving up his prey!

•A friend of him, Robert George, drew him a crocodile which was embroidered on the blazer that he wore on the courts.”

Establishment of successful businessin 1933

René Lacoste and André Gillier male clothing features - comfort, reliability, quality T-shirts for tennis, golf, sailing first appeared mark (logo) on the outer of t appeared mark (logo) on the outer of

clothingclothing The first T-shirt white, shorter than others, The first T-shirt white, shorter than others,

with a collar, short sleeveswith a collar, short sleeves

1968 launch of the first Lacoste Eau the 1968 launch of the first Lacoste Eau the toilettetoilette

1982 Opening of the first Lacoste boutique in 1982 Opening of the first Lacoste boutique in Avenue Victor Hugo, Paris. Avenue Victor Hugo, Paris.

Establishment of successful businessin 1933

In 1933, René Lacoste and André Gillier, the owner and chairman of the largest French hosiery company at that time, set up a company to produce the shirt embroidered with a logo that the champion had created for his personal use on the tennis courts, and some other shirt designs for tennis, golf and marine sports

It was the first time that a brand was visible on the outside of a garment, an idea which has since continued. The shirt immediately became a revolution among the tennis players

The company developed... It went international in 1952 (Italy, United States) and diversified.

21.12. 2000 contract with SAMSONITE (bags, handbags, clothes ...)

70 year existence - in 100 countries in the world

Production - France, Greece, South America ..

Quality control is very strict. parfumes, shoes, sunglasses, watches .....

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