re/max ability plus 2016 listing presentation
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MORE THAN $1 BILLION
SPENT ANNUALLY PROMOTING
RE/MAX TO GET YOU EVEN
MORE EXPOSURE
STRATEGIC MIX OF MEDIA IN ADVERTISING THAT ATTRACTS BUYERS
THE MORE EXPOSURE, THE MORE BUYERS FOR
YOUR HOUSE!
THE BALLOON IS THE 8TH MOSTRECOGNIZED BUSINESS ICON
RE/MAX IS THE MOST RECOGNIZED
REAL ESTATE BRAND IN THE WORLD
If you want the highest sales price, least amount of time onthe market & the biggest exposure, RE/MAX is the answer!
8 LOCATIONS STATEWIDE
SERVE YOUR REAL ESTATE NEEDS!
RE/MAX Ability Plus Serves and Supports their Agents, so they can Serve and Support you!
RE/MAX ABILITY PLUS STAFF: Our staff handles many aspects of the agent day-to-day tasks to allow Agents to focus on serving you without distractions!
RE/MAX ABILITY PLUS IT DEPT: Our IT deparment keeps us informed with cutting edge technology, giving our Agents the very best tools available to serve you.
RE/MAX ABILITY PLUS MARKETING DEPT: Our marketing team is dedicated to featuring your home and spreading the word.
RE/MAX ABILITY PLUS EXPERIENCE DEPT: Our Experience team, compiled of managing brokers, gives agents the tools to give our clients the real estate experience they expect and deserve.w
RE/MAX ABILITY PLUS LISTING DEPT: Our listings team enters your property into the BLC service quickly & accurately.
RE/MAX ABILITY PLUS CLOSING DEPT: Our Closing Department is key through the entire closing process. With another set of highly trained and skilled eyes to assure that the closing will go smoothly.
RE/MAX ABILITY PLUS RELOCATION DEPT: Our Relocation Department is focused on equipping our Agents with the tools to help their clients experience a smooth, wonderful move!
7127 Homestead Road, Suite AFort Wayne, IN 46804
260.436.9700
8601 W. Smith StreetYorktown, IN 47396
765.372.9000
200 S. Rangeline Road, Suite 129Carmel, IN 46032
317.843.0011
711 E. 65th StreetIndianapolis, IN 46220
317.251.0100
8935 Technology DriveFishers, IN 46038
317.915.0900
625 S. Main Street, Suite 200Zionsville, IN 46077
317.472.5700
2030 Indianapolis AvenueLebanon, IN 46052
765.482.5150
625 S. Earl AvenueLafayette, IN 47904
765.423.1985
MARKETING FOR MAXIMUM EXPOSURE
RESIDENTIAL / LUXURY / COMMERCIAL 5
reports. 1on 2015 REAL Trends 500 data, citing 2014 transaction sides for the 1,460 largest participating U.S. brokerages. Coldwell Banker includes NRT. Berkshire does not include HomeServices of America. 2Keller Williams reports all transaction sides and does not itemize U.S. residential transactions. 3Percentage of TV advertising impressions among national real estate brands. Source: Nielsen Monitor-Plus / A25-54 GRPs Unequivalized for ads placed through nationwide buys (not including Spanish-language television). Spot TV GRPs are equivalized to national ratings for competitors running national campaigns. 4Based on lists of countries claimed at each franchisor’s website, excluding claimed locations that are not independent countries (i.e. territories, etc.).
2015 RE/MAX vs. THE INDUSTRYTRANSACTION
SIDES PER AGENT
LARGE BROKERAGES ONLY1
U.S. RESIDENTIAL TRANSACTION
SIDES2
U.S. NATIONAL TV SHARE OF VOICE3
COUNTRIES4 OFFICESWORLDWIDE
AGENTSWORLDWIDE
16.6 890,000+ 53% 95+ 6,751 98,010
9.0 116,533 0% 30 2,300 33,400
8.5 705,322 11% 37 3,000 86,000
7.6 Not released 32% 1 1,100 35,000
7.5 394,989 4% 65 6,900 101,200
6.7 700,000+ 0% 11 700 112,000
6.7 57,335 0% 2 280 9,150
6.1 87,420 0% 44 760 16,600
No data Not released 0% 1 388 18,000
TRANSACTION SIDES PER AGENT
LARGE BROKERAGES ONLY1
Competitive Edge
DID YOU KNOW?
More than 89% of homebuyersbegin search online.
43% of buyers found their home using the internet.
90% of homebuyers who used the internet to search fora home used a real estate agent.
WE PUT THE INTERNET TO
WORK FOR YOU!
CONSUMERS VISIT REMAX.COM MORE
THAN ANY OTHER REAL ESTATE FRANCHISE WEBSITE
GLOBAL.REMAX.COM
In 2014 6.4 million unique visitors stopped by global.remax.com contributing to its more than
167 million page views
Buyers and Sellers Search “RE/MAX”more than “Real Estate”
Coke = SodaKleenex = tissueGoogle = search engineRE/MAX = real estate
The brand you know and trust.
workingforyou.com/remaxEvery light is a real time lead for you!
Your listing is pushed to 100 counties in more than 40 languages and currencies.
You don’t know your buyer or where they are coming from,
Dubai, Chicago, Mulan, San Francisco... but they alreadyhave a balloon on their corner!
JANUARY - DECEMBER 2015
REMAX.COM
62,132,115 VISITS
CENTURY21.COM42,457,848 VISITS
KW.COM31,567,836 VISITS
COLDWELLBANKER.COM20,618,581 VISTIS
WEICHERT.COM20,425,820 VISITS
SOURCE: HITWISE JAN-DEC 2015 REPORT OF ALL US EBSITES IN THE :BUSINESS AND FINANCE - REAL ESTATE” CATEGORY.
HOME FOR THE CURE
GIVING BACK
RE/MAX agents are well-known locally and nationally for their involvement in community
programs. When you use a RE/MAX agent to sell your home, you contribute to
the well-being of your community.
Children’s Miracle NetworkOver $138 Million Contributedby RE/MAX Associates
2015 RE/MAX Ability Plus Donations = $46,0002016 Donation Goal = $95,200
MIRACLE HOMES
The Home for the Cure® allows RE/MAX Ability Plus Associates to support Komen and its vision of a world without breast cancer. Your home can be designatedas a Home for the Cure® and make we will make a contribution to Susan G. Komen when the transaction closes!
When your home is listed as a Miracle Home, it signifies that the listing agent of your property will make a donation to your local Children's Miracle
Network Hospital, after that property sells!
LET’S MAKE YOUR HOME A MIRACLE HOME!
PARTNER SINCE TOTAL CONTRIBUTIONS MINIMUM DONATION
2011 $25K$7.4M+
SENTRILOCK
A yard sign is the #1 way to show your home is for sale. When home buyers see that sign, they understand you’re working with a market leader. When an inquiry comes into the office on your home, the call will go to your agent, since we are the most qualified to answer questions for any potential buyers!
WHY STAGE?
OPEN HOUSE PROGRAM
YARD SIGNSGreater Exposure for your property
increases the chances of sale. We’ve joined the industry’s most extensive Online marketing
program. Here are all of the websites where we’ll submit your property once listed, and many of these have extended networks
as well, resulting in exposure on up to 900 different sites!
Your home will be a showcase listing on Realtor.com. These types of listings
offer a larger selection of photographs and information than the standard listing allows!
Multiple directional signs for your open house will be placed on Friday and removed Sunday. Your open house will be advertised:MLS system, RequestOpen.com, Remax.com, RE/MAX Ability Plus Facebook page, Tour Factory, emailed to Realtors in our marketplace & on the RE/MAX Ability Plus intranet.
RE/MAX Ability Plus uses SentriLock for the most advanced and most safe and secure lock box systems for your peace of mind.
TOTAL UNITS SOLD BUYER TRANSACTIONS TOTAL LISTINGS SOLD
NOBODY SELLS MORE REAL ESTATE IN INDIANA ANYTHING LESS IS SECOND BEST
METROPOLITAN INDIANAPOLIS MID-EASTERN INDIANA ASSOCIATION OF REALTORS
MARKET SHARE
#1 in Market Share
15.07%
13.62%
9.04%8.76%
7.91%
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17.03%
15.43%
9.16%8.18%
6.02%
#1 BLOOMINGTON – VOLUME
#1 BLOOMINGTON – SIDES
#1 COLUMBUS – SIDES
#1 ELKHART – VOLUME
#1 ELKHART – SIDES
#1 KOSCIUSKO – VOLUME
#1 KOSCIUSKO – SIDES
#1 MIBOR – SIDES
#1 MID-EASTERN – SIDES
#1 NORTH CENTRAL – VOLUME
#1 NORTH CENTRAL – SIDES
#1 SOUTHEASTERN – SIDES
#1 SOUTHERN – SIDES
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NOBODY SELLS MORE REAL ESTATE IN INDIANA ANYTHING LESS IS SECOND BEST
#1 in Market Share
METROPOLITAN INDIANAPOLIS MARKET SHARE
TOTAL UNITS SOLD BUYER TRANSACTIONS TOTAL LISTINGS SOLD#1 BLOOMINGTON – VOLUME
#1 BLOOMINGTON – SIDES
#1 COLUMBUS – SIDES
#1 ELKHART – VOLUME
#1 ELKHART – SIDES
#1 KOSCIUSKO – VOLUME
#1 KOSCIUSKO – SIDES
#1 MIBOR – SIDES
#1 MID-EASTERN – SIDES
#1 NORTH CENTRAL – VOLUME
#1 NORTH CENTRAL – SIDES
#1 SOUTHEASTERN – SIDES
#1 SOUTHERN – SIDES
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15.07%
13.62%
9.04%8.76%
7.91%
TOTAL UNITS SOLD
BUYER TRANSACTIONS TOTAL LISTINGS SOLD
NOBODY SELLS MORE REAL ESTATE IN INDIANA ANYTHING LESS IS SECOND BEST
#1 in Market Share
#1 BLOOMINGTON – VOLUME
#1 BLOOMINGTON – SIDES
#1 COLUMBUS – SIDES
#1 ELKHART – VOLUME
#1 ELKHART – SIDES
#1 KOSCIUSKO – VOLUME
#1 KOSCIUSKO – SIDES
#1 MIBOR – SIDES
#1 MID-EASTERN – SIDES
#1 NORTH CENTRAL – VOLUME
#1 NORTH CENTRAL – SIDES
#1 SOUTHEASTERN – SIDES
#1 SOUTHERN – SIDES
NOBODY SELLS MORE REAL ESTATE IN INDIANA ANYTHING LESS IS SECOND BEST
#1 in Market Share
TOTAL UNITS SOLD BUYER TRANSACTIONS TOTAL LISTINGS SOLD
MID-EASTERN INDIANA ASSOCIATION OF REALTORS MARKET SHARE
17.03%
15.43%
9.16%8.18%
6.02%
#1 BLOOMINGTON – VOLUME
#1 BLOOMINGTON – SIDES
#1 COLUMBUS – SIDES
#1 ELKHART – VOLUME
#1 ELKHART – SIDES
#1 KOSCIUSKO – VOLUME
#1 KOSCIUSKO – SIDES
#1 MIBOR – SIDES
#1 MID-EASTERN – SIDES
#1 NORTH CENTRAL – VOLUME
#1 NORTH CENTRAL – SIDES
#1 SOUTHEASTERN – SIDES
#1 SOUTHERN – SIDES
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An expert at your side.
TOTAL UNITS: 3,605LISTING: 1,717
SELLING: 1,888
TOTAL VOLUME:$705,652,742
COMPANY GROWTH:VOLUME: + 18%
UNITS: + 15%
RE/MAX ABILITY PLUS IS THE #1 RE/MAX IN INDIANA!
#186 in transactions closed #301 in closed sales volume #20 for all RE/MAX offices in U.S. in units #37 in largest increase in closed sides from 2013 to 2014 #25 in % of increase in closed sides from 2013 to 2014 #40 in % of closed sales volume increase from 2013 to 2014 #25 with an 187% increase in closed transaction sides from 2010-2014
REAL TRENDS TRACKS OVER 77,000 REAL ESTATE COMPANIES, HERE’S HOW WE RANKED:
Let the fastest growing Real Estate company in Indiana sell your home.
#1 IN ADVERTISING#1 IN MARKET SHARE#1 IN LEAD GENERATION#1 IN AGENT PRODUCTIVITY#1 IN BRAND NAME AWARENESS#1 IN PROFESSIONAL EDUCATION#1 IN THE MINDS OF BUYERS AND SELLERS
RE/MAX Ability Plus Agents:
Know the market Price your home correctly Negotiate the offer to deliver the best deal Navigate inspections, appraisals and the details Successfully close the deal
RE/MAX Ability Plus Agents will put their experience to work for you to improve your odds of getting your home sold for the best price in the shortest time.
Experience = Results
Selling your home quickly and for the best possible price depends on accurate market analysis, strategic pricing, effective marketing, and smart negotiation.
AGENT EDUCATION
Pricing your property correctly demands more than simply comparing prices of recently sold homes. The right education helps your agent provide you with the best advice and counsel. RE/MAX is an industry leader in professional designations which means they have
expertise in specialized areas, including foreclosures, short sales, the luxury home market, waterfront homes, and many others. With access to online, on-demand training in every facet
of real estate, they are up-to-date on emerging trends and issues.
ABR (25)Accredited Buyer Representative
ASP (5)Accredited Staging Professional
CCIM (1)Certified Commercial Investment Member
CDPE (43)Certified Distressed Property Expert
CNHS (1)Certified New Home Specialist
CRS (27)Certified Residential Specialist
CRP (3)Certified Relocation Professional
CIAS (2)Certified Investor Agent Specialist
CNE (3)Certified Negotiation Expert
BPOR (2)Broker Price Opinion Resource
CRB (1)Certified Real Estate Brokerage Manager
CLHMS (4)Certified Luxury Home Marketing Specialist
EPRO (5)Certified Internet Professional
Green (2)Knowledgable in Energy Efficiency and Green Building Practices
IRES (13)International Real Estate Specialist
GRI (13)Graduate REALTOR Institute
FSSR (4)Foreclosure Short Sale REO
LEEDAP (1)LEED Professional Credintials - Commercial Green Building Expert
OICP (1)OwnAmerica Investment Certified Professional
RCC (1)Residential Construction Certified
SFR (8)Short Sales and Foreclosure Specialist
SRES (5)Senior Real Estate Specialist
5-STAR (3)REO Certified
203K (3)203k loan certified specialist
RE/MAX Associates dominate the Accredited Buyer Representative (ABR), Certified Distressed
Property Expert (CDPE) and Certified Residential Specialist (CRS) ranks.
RE/MAX LEADS THE INDUSTRY IN PROFESSIONAL DESIGNATIONS
ACCREDITATIONS WITH IN RE/MAX ABILITY PLUS:JANUARY 2016
There are more RE/MAX Certified Luxury Home Marketing Specialists than any other brand.
The RE/MAX Collection program provides luxury specialists with
advertising opportunities,education and marketing materials.
Fine Homes & Luxury Properties
RE/MAX has created a unique brand identity for luxury homes. Only the most exceptional homes qualify for The RE/MAX Collection. Homes that reflect the most discerning client’s desire for luxury, character, quality and beauty.
Just as the properties presented in The RE/MAX Collection stand above the ordinary, so does The RE/MAX Collection sales force, the most prolific in the world. No one is better suited to meet your needs.
Whether it’s marketing real estate to a global clientele or helping find that one perfect place you’ve been dreaming of your entire life, the outstanding agents behind The RE/MAX Collection deliver outstanding results.
THE RE/MAX COLLECTION
The RE/MAX Collection offers all this and much more to affluent homebuyers and sellers around the world. This RE/MAX luxury-home marketing program provides exclusive advertising incentives, specialized training and distinctive marketing toolsto RE/MAX agents so they can better serve discerning clients like you.
To qualify for inclusion in The RE/MAX Collection Program, homes must be at least twice the local average listing price.
Sophistication. Elegance. Class.
RE/MAX has more Certified Luxury Home Marketing Specialists (38,000) than Sotheby’s has agents.
Luxury properties have wide appeal internationally, RE/MAX is in nearly twice as many counties as Sotheby’s.
theremaxcolletion.comreceived 377,678 page views
theremaxcollection.com website provides exposure on the websites of The Wall Street Journal and
Bank of America Real Estate Center.
Distinctive marketing tools, referral opportunities, and national
advertising discounts.
Leaders in the Luxury MarketFEBRUARY 2016
FEBRUARY 2016
Star Marketing gets your home the exposure it needs.
CIRCLE PIX
MOBILE REMAX.com can be accessed from any device making your listing even easier to find and its popularity is growing!
THE CIRCLEPIX STAR MARKETING SYSTEM MAKES IT EASY TO GET YOUR HOME SOLD!
Exclusive material to secure global listings, and gain an edge by offering 3 listing presentation packages for Local, National, and International.
Distinctive marketing strategies also offer the resources required to legally tap into the global market and sell homes quicker.
RE/MAX ABILITY PLUS IS THE ONLY REAL ESTATE OFFICE IN
INDIANA THAT CAN LIST & SELL PROPERTY
IN ALL 50 STATES &AROUND THE WORLD!
Powerful lead generationConsistent marketing campaign SEO benefits that make your home stand out!
GLOBAL SPECIALIST
STAGING WORKS!
CENTRALIZED SHOWING SERVICE
More Showings = More Buyers = Faster Sale!
Immediate Showing notifications by phone or email.Approve Showings via phone, email, or text.
Online and Mobile Access to showing history report, and showing feedback.
DE-PERSONALIZEPack up those family heirlooms and personal
photographs.
DE-CLUTTERPack up cute knicknacks, remove personal items from
bathroom counters and clean off everything from
kitchen counters.
REARRANGE CLOSETS AND CABINETSOrganize pantry and cabinet contents, and reduce
closet contents to half-full and organized.
REMOVE FAVORITE ITEMSIf you’re going to take window coverings or
fixtures with you, remove them now.
MAKE MINOR REPAIRSReplace burned-out light bulbs, fix leaky faucets, patch
holes in the walls and replace cracked tiles.
MAKE THE HOUSE SHINEWash windows, re-caulk tubs and sinks if necessary,
clean dingy grout, dust furniture, and hang up fresh
towels.
CREATE GREAT CURB APPEALKeep the sidewalks cleared. Mow and trim the
bushes as well as plant or pot colorful flowers.
PREPARE YOUR HOME FOR SALE
Staging allows the seller to turn a potential negative into a positive. Buyers are picky, which means a well-staged home will stand out in the
market.
STAGED HOMES SELL 88% FASTER THAN UNSTAGED HOMES
ACCORDING TO A 2014 INTERNATIONAL ASSOCIATION OF HOME STAGERS STUDY.
Independent Agency with access to many different insurance carriers.
Formed to help RE/MAX Ability Plus agents provide their clients an opportunity to get a stress free insurance quote to see if they are
truly getting the best deal.
Provide homeowners, auto, motorcycle, umbrella, life, health, commercial, renters,
landlord, and vacant property insurance as well as many
other forms.
Often able to save client a large percentage on their insurance package premium.
HOA ManagementResidential and Commercial
Property Management
Association Management Plus
To create better access and service for our clients, RE/MAX Ability Plus has partnered with some of Indiana’s top business people.
Branding Solutions
Jazz It Up
Construction/Contracting
Firestorm Restoration
RESTOR
Flooring
Tish Flooring
Water Damage Service
Advanced Restoration
& Waterproof
Home Builders
Beazer
Davis Homes
M/I Homes
Home Warranty Companies
America’s Preferred Home
Warranty
First American Home
Warranty
HSA Home Warranty
HWA Home Warranty
Residential Warranty
Services, Inc.
Inspection Services
Cornerstone Inspection
Services
HouseMaster
Indiana Home Inspection
IndyPro Inspection Services
Talon Property Inspections
US Inspect
Mortgage Companies
Access National Mortgage
American Mortgage Service
Annie Mac Home Mortgage
Bloomfield State Bank
Charter One Bank
Elements Financial
Fancher Mortgage
Farm Credit
First Internet Bank
First Merchants Bank
GVC Mortgage
Midwest Bankers
MJW Financial
Prime Lending
Ruoff Home Mortgage
Stearns Lending
Stonegate Mortgage
University Lending
Waterstone
Insurance Services
Ability Plus Insurance Services
Allstate Insurance Company
Moving Services
Atlantic Relocations Systems
Radon Mitigation and Mold
Remediation
Alpine Group
American Mold Experts
Real Estate Video Services
Tour Factory
Residential Cleaning
No Spot Left Behind
Sani-Bright
Staging Services
Fine Line Designs
Title Companies
First American Title
Meridian Title
Nations Title Agency
Sentry Title
WE LOVE WORKING WITH PARTNERS!
RE/MAX ABILITY PLUS TRUSTED SERVICE PROVIDERS
RE/MAX COMMERCIAL
A BETTER WAY IN COMMERCIAL REAL ESTATE
Ranked as one of the Top 25 Commercial Real Estate Brokerage Networks by
National Real Estate Investor magazine#16 in Indiana Business Journal
RE/MAX closed more than $9 billion in commercial sales and
lease volume from more than25,000 transactions in 2014
Annual RE/MAX Commercial Symposium brings together commercial professionals
from around the world give your agent the tricks of the trade.
In 2013, for the second year in a row, RE/MAX Commercial ranked on the list of the Top 25 Commercial Real Estate Brands in the Lipsey Company Survey.
REMAXCOMMERCIAL.COM HAD 755,534 PAGE VIEWS AND 278,788 UNIQUE VISITORS
RE/MAX ABILITY PLUS COMMERCIAL DIVISION
#16 COMMERCIAL BROKER BY INDIANAPOLIS BUSINESS
JOURNAL.
20,700+ RE/MAX COMMERCIAL PRACTITIONERS IN ALL 2,700+ MARKET SEGMENTS
525+ RE/MAX COMMERCIAL OFFICES AND DIVISIONS
45 COUNTRIES WITH RE/MAX COMMERCIAL REPRESENTATION
95+ COUNTRIES WITH RE/MAX REPRESENTATION
$9 BILLION COMMERCIAL SALES AND LEASE VOULME1
20,000+ COMMERCIAL TRANSACTIONS CLOSED1
100,000+ RE/MAX ASSOCIATES AROUND THE WORLD2
95+ COUNTRIES WITH RE/MAX REPRESENTATIONS2
TOP 10 Commercial Brands on LoopNet by number of listings3
TOP 10 Commercial Brands by available square feet4
TOP 25 Commercial Brokerage Networks5
TOP 25 Commercial Real Estate Brands6
1. Commercial sales and lease volume in 2014 2. Network wide, including residential 3. Data provided by LoopNet, July 2014. 4. Rankings based on 2013 year end data provided by CoStar, July 2014. 5. NREI’s Top Brokerage Survey conducted in February/March 2014. 6. The Lipsey Company’s Commercial Real Estate’s Top Brands Survey, Service Providers Category, conducted in February 2015. 7. Experian Marketing Service Hitwise Data, September 2014
271,976,043
307,830,497
259,909,606
281,575,595
146,861,331
176,367,874
153,387,530
20 AGENTS
26 AGENTS
44 AGENTS
50 AGENTS
54 AGENTS
86AGENTS
86 AGENTS
103 AGENTS2,988,655
3,022,205
3,162,512
BERKSHIRE HATHAWAY E 82ND5,214,363
2,937,227
4,008,361
5,899,520
16,142,828
2015 RE/MAX ABILITY PLUS TOP 10 VS. LOCAL OFFICES
2015 RE/MAX ABILITY PLUS TOP 10 VS. LOCAL OFFICES
- PER AGENT-
• A
GEN
TS
• top ten percent • T
EA
MS • 2016
BERKSHIRE HATHAWAY E 82ND
322,856,551