Remarketing Get Creative - Not Creepy

Cassie OumedianHanapin Marketing

Know your Audience

Creative List Segmentation Create Creative AdCopy Creep with Confidence

Creative Remarketing List SegmentationGoogle Analytics

High Revenue PurchasersMedium – Organic vs. Paid

Page Views & GoalsBrowser & Screen Resolution

Let’s Get Creative & Build Some Happy Little Remarketing

Lists!

Segmented Filter Example = Revenue > $100 via Organic

She Prefers Old School “Ctrl Z”

Membership Duration = How Long You Follow the User

Creative List Segmentation Creating Creative AdCopy Creep with Confidence

“I don’t really NEED these shoes but if I get 20% off my first pair…

Create Image & Text Ads Per Audience

Text Ads 50% Higher CTR

Image Ads 40% Higher CVR

Be Your Own Bob Ross with Display AD Builder!

Creative List Segmentation Creating Creative AdCopy Creep with Confidence

Why Frequency Capping?

Don’t be a Creep!

Less Frequent = Improve CTR & CVR

Frequency Capping

More Frequent = Hurt Brand

Dimensions TabReach & Frequency by Day

Higher Frequency = Lower CTR

Frequency Cap Set - 6

Know your AudienceSegment Lists to Your Hearts Desire

Be Creative with AdCopy – Ads Per Audience for All Shapes & SizesDon’t be a Creep - Frequency Cap with Confidence

http://www.ppchero.com/introducing-our-new-remarketing-toolkit/

http://www.ppchero.com/frequency-capping-with-confidence-on-the-display-network/

Now Go Build Happy Little Remarketing Campaigns!