relif
DESCRIPTION
This was our presentation for our imaginary product for the commercialization workshop. Note, all "research results" and illustrations are totally made up and and therefore not necessarily reflecting reality (== biological processes). This presentation was created as part of the learning experience of how to pitch biological research to venture capitalists.TRANSCRIPT
Relif ®
Dr. Denis C. Bauer CEOProf. Dr. Chol Hee Jung CSODr. Andrew Ringsmuth Business Development ManagerDr. Kimberly Wadsworth IP Manager
Feel the relief
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fIntroduction
• Currently,1.3 Million people suffer from acute depression.
• Estimated to increase exponentially within 10 years.
• Don Monger : “Depression will be the major impact on modern society”
On the Threshold of Eternity by Vincent Van Gogh
What if depression can be reduced to a
small inconvenience - like headache?
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fOverview
• Drug development Prof. Dr. Chol Hee Jung– Scientific Overview
– Science behind the reliF® approach
• Motivation and Progress – Market analysis
– Financial overview
• IP portfolio
• Pitch
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fSerotonin messaging
• Pre-synaptic neuron : releases serotonin• Post-synaptic neuron : recognizes serotonin with 5-HRR and
relays the signal.• In healthy individuals, about 90% of serotonin released into the
synaptic cleft is re-absorbed into pre-synaptic neurons with only 10% bound to post-synaptic neurons.
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fDepression, treatment, side-effect
• Failure of serotonin messaging is currently regarded as the most likely cause of Depression.
• Traditional treatment blocks serotonin re-absorption (SSRI) increasing the amount of post-synaptic serotonin binding.
• Results in loss of serotonin.
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fSerotonin Messaging by transporting
Jung, C.H., Serotonin messaging mediated by 5-HR-channels not 5-HR-receptor, Nature, 2006, 20, 1159-1165Jung, C.H., Total serotonin concentration unaffected in Depression type I, Nature, 2005, 20, 1159-1165
• No serotonin loss in serotonin messaging• No serotonin loss in serotonin messaging– 10% of serotonin released from pre-synaptic neurons is absorbed into post-
synaptic neurons.
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fAbnormal serotonin-concentration in Depression
Jakobs, D.R., et al., Serotonin concentration involved in depression type I, Science, 2006, 21, 501-509
• Low serotonin concentration in post-synaptic neurons.
Fig3. Measured serotonin concentration in pre- and post-synaptic neurons for time point 5 and 20 in control group and depression (Drc-). The Figure shows that there is no lack of serotonin in the pre- synaptic neurons, yet absorbed serotonin levels in post-synaptic are too low.
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fNormal number of HRCs
Jung, C.H. et al., SSRI induced 5-HR increase only a hack , Nature, 2006, 21, 180-185
Fig2. Flourescence images of pre- and post-synaptic neurons for the control group and depression (Drc-). The images show that the amount of 5-HR channels (red fluorescence) is not reduced in Drc-, yet the absorbed serotonin (green fluorescence) in the post-synaptic neurons is significantly reduced.
Control Drc-
• No observable difference in concentration of HRCs in post-synaptic neurons.
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fCorrelation of Fsr9 with low serotonin
absorption
Fig2. Correlation between over expression of Fsr9 and reduced serotonin intake of post-synaptic neurons in depression (Drc-). Panel A : Fsr9 in Drc- is present in high concentrations very early in the time course. Panel B : The early onset of Fsr9 stops the absorption of serotonin into the post-synaptic neurons, resulting in an overall lower serotonin concentration.
Chen, L.L. et al. ,The role of Fsr9 in Depression Type I , Int J Dev Neurosci, 2007, 22, 180-185
• Fsr9, responsible for the serotonin concentration in post-synaptic neurons.
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fFsr9 blocks 5-HR channels
Fig2. Flourescence images of pre- and post-synaptic neurons in depression (Drc-) for 5-HRC and Fsr9. The images show the co-localization of Fsr9 (green fluorescence) and 5-HRC (blue fluorescence) as yellow fluorescence.
Chen, L.L. et al. , Co-localization of 5-HRC and Fsr9 suggest a new drug target for depression, Neurophysiology, 2007, 20
• Fsr9, adjust the serotonin concentration.• Not in regulatory manner, but in physical manner
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fSerotonin messaging
- The full picture
Jung, C.H. et al. , RNA interference of fsr9 - a new generation antidepressant, Nature, 2007, 23Vesicle-mediated release licensed by Capsulution®
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fEfficiency
time
20
Jung, C.H. et al. , RNA interference of fsr9 - a new generation antidepressant, Nature, 2007, 23
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fComparison
reliF ® SSRI
Onset hours weeks
Biological resources
neutral intensive
Solution long-term short-term
Side effects no known actual serotonin loss
Jung, C.H. et al. , The breakthrough in antidepressants, Nature, 2008, in submission
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fThe reliF®
Approach
• Fsr9-specific RNAi molecules are transported to serotonin absorbing synapses.
• Transport is mediated by glycosylation-pattern recognizing vesicles produced by Capsulution®
• The constant delivery of RNAi molecules prevents the premature onset of Fsr9 expression.
• The normal absorption period of HRCs is restored.• Leading to a healthy concentration of serotonin in the
post-synaptic neurons, with no known side effects.
Jung, C.H. et al. , RNA interference of fsr9 - a new generation antidepressant, Nature, 2007, 23
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fOverview
• Goal - Develop an effective, side-effect free drug to provide fast relief from depression.
• Motivation and Progress Dr. Andrew Ringsmuth
– Market analysis– Financial overview
• IP Portfolio
• Pitch
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fMarket for reliF®
• Depression affects 7-18% of the population (In USA, 14 million adults/yr diagnosed)
• Clinical depression is the leading cause of disability in North America
• Expected to become the second leading cause worldwide by 2020 (World Health Organization)
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fThe existing world market (2006)*
• Antidepressant drugs (SSRIs, NRIs, MAOIs)– US$17 billion
• Psychotherapy– US$5.2 billion
• Electroconvulsive therapy– US$120 million
• Other methods (e.g. acupuncture, hypnotherapy, meditation)– Est. US$3.5 billion
Total annual market value US$25.82 billion
Projected market growth**: >5.2% by 2010 (>US$27.16 billion)
*World Health Organisation annual report 2006**GlaxoSmithKline, 2006
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fThe reliF® advantage
• Problems with SSRIs (7 FDA approved, 87% of existing antidepressant market):
– Slow acting (upto 6-8wks. 55% of prescriptions accompany psychotherapeutic treatments)
– Unpredictable efficacy and side effects (Average sufferer trials 1 drug unsuccessfully+)
• reliF– Fast acting (same day)– Shown to be effective in >97% cases where an SSRI is effective++
– No known side effects
• Predicted cost to consumer– 5-15% above most popular SSRI (Cymbalta)– Analysts predict price to be competitive
+ Davis, K. & James, P. (2006). ‘The efficacy of drug-based depression treatments’. J. Neur. Psych. 131(3): 496-507.
++ Jung, C.H. et al. , RNA interference of fsr9 - a new generation antidepressant, Nature, 2007, 23.
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fExpanding market potential
• Evidence1 to suggest that reliF technology is adaptable to other depression-associated neurotransmitters (targeted by other existing antidepressants)
• R&D costs for adaptation << potential market value
1Jung, C.H. et al. , RNA interference of fsr9 - a new generation antidepressant, Nature, 2007, 23
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fInvestment opportunity
• Investment to complete Phase II (3-5 years):– AUD $3.8 million (>$2.0 million startup + milestone payments)
• Benefits to investor during Phase II:– 40% share in permON– Position on board of directors
• permON exit strategy:– Option 1: Licensing
• Initial licensing fee: ~AUD $25 million • Worldwide royalties: 7-10% (subj. to neg.)
– Option 2: Sale• Complete sale: >AUD $100 million• Partial sale: Retain a part share in permON when reliF goes to market
• Investor return:– Option 1:
• Initial licensing: ~AUD: $10 million• 40% share in permON royalties (> USD $700 million in first year, assuming 5-10% share of SSRI market)
– Option 2:• Complete sale: >AUD $40 million• Partial sale: Return determined by share retained
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fOverview
• Goal - Develop an effective, side-effect free drug to provide fast relief from depression.
• Motivation and Progress - Large demand and even growing market in the future.
• IP Portfolio Dr. Kimberly Wadsworth
• Pitch
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fIP Portfolio
Scientific discovery: Fsr9 discovered: March 2005 reliF® works on Fsr9: December 2005
Provisional patent application filed in the USA: Fsr9: 13 June 2005 reliF®: 7 January 2006
Publications:Jung, C.H., Total serotonin concentration unaffected in Depression type I, Nature, 2005, 20, 1159-1165Jung, C.H., Serotonin messaging mediated by 5-HR-channels not 5-HR-receptor, Nature, 2006, 20,
1159-1165Jakobs, D.R., et al., Serotonin concentration involved in depression type I, Science, 2006, 21, 501-509
Jung, C.H. et al., SSRI induced 5-HR increase only a hack , Nature, 2006, 21, 180-185 Chen, L.L. et al. ,The role of Fsr9 in Depression Type I , Int J Dev Neurosci, 2007, 22, 180-185 Chen, L.L. et al. , Co-localization of 5-HRC and Fsr9 suggest a new drug target for depression,
Neurophysiology, 2007, 20 Jung, C.H. et al. , RNA interference of fsr9 - a new generation antidepressant, Nature, 2007, 23 Jung, C.H. et al. , The breakthrough in antidepressants, Nature, 2008, in submission
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fIP Portfolio
Formation of permON® : 3 April 2006
PCT (Patent Cooperation Treaty) application filed: Fsr9: 12 June 2006 reliF® : 6 January 2007
National phase entry: Fsr9 (13 December 2007 - 13 January 2008): Australia United States of America Europe Japan CanadaPlans to enter national phase for reliF® in same jurisdictions
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fTrademarks and licensing
Trademarks:
reliF®
permON®
Licensing:
Capsulution®
Obtained commercial license
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fPitch
• reliF® is an effective, side-effect free drug to provide fast relief from depression.
• Large demand in an ever growing market.
• We have taken reliF® to pre-clinical trials (proof of concept)
• For your $3.8 million, you will see a return of at least $10 million plus royalties.
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fOutside opinions of leading clinicians
“When depression becomes a small inconvenience, rather than the major impact on human society, we can look forward to a bright future and reliF® is better suited than vicodin.”
Dr. Gregory House
“reliF® will be a major breakthrough in depression treatment.”
Dr. Meredith Grey
“reliF® and Aspirin, two man made miracles”
Dr. Frank Campion