CONGRATULATIONS!YOU ARe The UNwILLING OwNeROF YeT ANOTheR hOTeL

NOw whAT?

R E D R E L I F - 1 1 t h H O U R A S S E T S T A G I N G A N D M A N A G E M E N T

OFF YOUR BACK

R E D R E L I F - 1 1 t h H O U R A S S E T S T A G I N G A N D M A N A G E M E N T

Nobody was prepared for this. With so many hotels all over across the US that

have having already defaulted, or are about to default on their mortgages, you

are now burdened with a growing portfolio of commercial real estate. We know

this is not the time to congratulate you on being the owner of yet another hotel.

Now there is a different solution.

we TAKe The BURDON

As a progressive asset staging company – committed to growth as a measure of success

– our professionals are extremely involved in developing operating strategies and

then working with management to implement creative “value enhancement” solutions.

MAxIMIze ASSeT vALUeThROUGh ASSeT STAGING

OFF YOUR BACKwe TAKe The BURDON

R E D R E L I F - 1 1 t h H O U R A S S E T S T A G I N G A N D M A N A G E M E N T

MAxIMIze ASSeT vALUeThROUGh ASSeT STAGING

The Asset Staging program increases the value of a hotel with all available tools;

operating efficiencies, RevPAR enhancements, effective capital improvements,

brand conversion or differentiating the hotel from market competitors, repositioning

alternatives, new management, sale and recapitalization.

Red Relief’s Asset Staging is a unique process with a different way of thinking

that enhances your property’s value – staging it for a sale that will prepare it for a

successful disposition.

Red Relief LLC manages seized properties for a month or as long as you need.

We partner up with you to preserve the value of the asset, communicate with all

interested parties and maximize overall asset profitability.

Our hotel real estate asset professionals are committed to adding value to your

investment. We offer a forward-thinking approach to consulting and preparation for

a sale through “Asset Staging” which includes:

• Ongoing Asset Management Services for a short or longer period of time• Development of Operating Strategies • Valuation of key operating issues and cash flow• Negotiations with potential buyers to obtain the highest price • Asset and collateral liquidation• Due Diligence• Finance• Marketing, including rebranding and repositioning strategy development• Capital Project Management• Engineering• Food & Beverage Consultation,• Asset valuation to determine the right asking price• Contract negotiations• Owner-manager relationship• Program evaluation• Benchmarking and financial analysis• Hotel investment decision• Information technology, and quantitative risk analysis.

We will tailor the right Asset Staging plan for you.

pROpeR vALUATION

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This is critical in order to determine the best asking price. We are an effective,

productive and proactive organization with a combined skill-set like no one

else. The proof is in the pudding as they say, but with us the proof is in our

track records.

we CAN DeTeRMINe

When a bank or financial institution has seized yet another hotel, the search for

a buyer has begun. There are many reasons why you may have trouble selling

the hotel. It’s harder to sell something that is “broken” than something that works.

Your asset needs to looks like a success where you can generate an enhanced

investor appeal and an expanded buyer pool. Even if buyer interest is high,

there are many hidden issues with a distressed property. A reasonable price

is not achievable unless you can execute a successful repositioning strategy.

That’s why the time to act is now, and take a closer look at Red Relief’s Asset

Staging. There is no time to loose, or the value will slip unless you take action now.

we CAN heLp YOU DISpOSe OF The pROpeRTY qUICKeR

The time is now.

pROpeR vALUATION we CAN DeTeRMINe

R E D R E L I F - 1 1 t h H O U R A S S E T S T A G I N G A N D M A N A G E M E N T

we CAN heLp YOU DISpOSe OF The pROpeRTY qUICKeR

Our hotel real estate asset managers are committed to adding value to your

investment, with a forward-thinking approach to consulting and preparation for

a sale, which includes: Ongoing Asset Management Services,Development

Planning,Acquisition, Due Diligence, Finance, Sales & Marketing, Capital Project

Management, Engineering, Food & Beverage consultation and overall Property

Management.

As a progressive hotel asset management company – committed to growth as

a measure of success – our professionals are extremely involved in developing

operating strategies and then working with management to implement creative

“value enhancement” solutions.

At the same time, EI’s extensive industry experience enables it to hold third-party

management accountable at all levels.

GROwING The pOTeNTIAL FOR AMORe pROFITABLe ReTURN

R E D R E L I F - 1 1 t h H O U R A S S E T S T A G I N G A N D M A N A G E M E N T

We manage your asset, not only keeping it healthy, but also growing the

potential for a more profitable return on investment and an ultimate sale. We

turn bad assets into better assets. Hence, our name Red Relief going from

the red to black.

You have probably seen how much extra an owner of a luxury home can get in

a sale if the property is staged properly. It’s somewhat the same process that

we employ, just that we do it in a much greater scale.

Our Asset Managers’ role in building value introduces the latest techniques

in asset management. They have insight into the current lodging-market and

operational challenges, including management contracts, managing the

manager, benchmarking property performance, and the capital improvement

decision.

DeveLOpMeNT pLANNING AND hOSpITALITY CONSULTING

GROwING The pOTeNTIAL FOR AMORe pROFITABLe ReTURN

R E D R E L I F - 1 1 t h H O U R A S S E T S T A G I N G A N D M A N A G E M E N T

DeveLOpMeNT pLANNING AND hOSpITALITY CONSULTING

During our monthly property discussions, we review marketing initiatives, financial

performance, pricing, staffing, capital expenditures and other key operating issues.

As a growth- and success-driven hospitality consulting firm, our focus is forward-

looking, in order to favorably impact operating performance. Examples include

identifying expense issues and developing a turnaround plan or recognizing future

pricing opportunities, which enables the hotel to adjust rates to maximize revenue.

Ongoing Asset Management Services.

In addition to providing key Asset Management and Owner Representative Services,

we have substantial experience in the coordination of development planning and

consultation with respect to new hotel and resort projects or the implementation

of major capital improvement programs – from initial design and pricing through

renovation and/or opening.

A DIFFeReNT TeAMA BeTTeR SOLUTION

R E D R E L I F - 1 1 t h H O U R A S S E T S T A G I N G A N D M A N A G E M E N T

We see opportunity where others dont, and especially in downtimes. Actually a

lot of good ideas have come up during troubled times. We just need to dare go

forward, and dare to get back to basic when it comes to marketing. We know

that the ultimate goal of marketing is to match a company’s products and

services to the people who need and want them, thereby ensure profitability.

We have always believed that simple ideas can become BIG ideas and achieve

extraordinary results. We believe that marketing and advertising should be

regarded as a profit generator, and not as a drain on profits.

It’s a matter of re-thinking the way you do your business, be innovative and

creative and tailor it for the times we are in to make sure that it serves to foster

and maintain consumer-brand relationships.

NOT ONLY expeRIeNCevISIONARY LeADeRS wITh INTeGRITY & CReATIvITY

A DIFFeReNT TeAMA BeTTeR SOLUTION

An Asset Manager and International Business Diplomat with more than 20 years

of experience of developing unique and effective Strategic Business Alliances

that have consistently produced significant capital gains and increased market

share for his employers, clients and associates. His ability to cultivate reliable

global contacts, experts and resources is evidenced by an equally impressive

portfolio of business including some of most well-known Fortune 500 companies.

Go online to redrelif.com for more information.

A Senior Executive with over 30 years of diverse hospitality experience ranging from

resort and lifestyle destinations to executive conference centers. He brings a wealth

of expertise to Red Relif, most recently as General Manager of a high-end resort. He

directly oversees property operational systems and standard operating procedures

(SOP) for all Red Relif projects. His professional affiliations are with American Hotel

& Lodging Association, Hospitality Sales & Marketing Association International,

International Association of Conference Centers and International Association of

Convention and Visions Bureau.

Go online to redrelif.com for more information.

R E D R E L I F - 1 1 t h H O U R A S S E T S T A G I N G A N D M A N A G E M E N T

You will find a “Revenue Generator” who has been a speaker at the Annual Lodging

Conference at the Biltmore, Scottsdale. AZ in 2008 and will be an upcoming

speaker at the conference in 2009. As an award-winning marketing guru with

over 30 years of experience from top-notch, high-profile advertising agencies, he

brings a combination of excellent creative and marketing ideas across a broad

spectrum of b2b and consumer categories with his international experience. He is

a passionate exponent of ideas based design, advocating the delivery of creatively

executed, single-minded solutions working across all communication levels.

Go online to redrelif.com for more information.

You will also find financial experts and more...

Go online to redrelif.com for more information.

NOT ONLY expeRIeNCevISIONARY LeADeRS wITh INTeGRITY & CReATIvITY

As part of the Red Relif team you will find:

R E D R E L I F - 1 1 t h H O U R A S S E T S T A G I N G A N D M A N A G E M E N T

w w w . R E D R E L I F . c O M

CALL (310) 597-5823