relationships that matter

The Marketing Services & Solutions Provider

Off: A-602, Vasundhra CGHS, Plot no. 16, Sector 6, Dwarka, New Delhi 110075

Phone: +91-9871203111 Email: [email protected]

Managing Relationships that Matter

How do you know if you are truly making the most of the people around you, the

people you come in touch with on a regular basis and all other people you meet?

Today I had a chance to read Martin Zwilling’s blog post “Can You Find My Contact

Info in a Second?” In this particular post, Martin explains why it is so difficult to find

up to date information on the people you’ve met and why the rolodex with 100

business cards doesn’t work anymore. I totally agree with him. It is very difficult to

find someone’s current contact information these days. Many people are moving

around from job to job and hence their contact information is changing on a regular

basis. His posting made me wonder throughout the day and it made me think about

my own relationships. So I wanted to share my perspective on why it is so

important for you to maintain your relationships on a regular basis to not only

succeed in business but also in life.

How many true friends do you have? Are you in touch with them on a daily basis? I

believe many entrepreneurs don’t take this particular subject seriously before they

go about starting their own new business. If you maintain your relationships, it will

be one of the best tools you can tap into when you launch your new startup. In

most cases, this will not cost you a penny. These are the people you can count on

to provide you with some feedback for your new enterprise, new service or a

product. They are the people that can spread the words about your products and

services. They are your free marketers when you are ready to launch your next

startup.

However, maintaining the relationship comes with responsibility. It is not an easy

task. It requires daily commitment from you to make a phone call or to send an

email just to say hi. I think many of us take relationships for granted and we don’t

give the attention it requires. We believe it will be there when we need it the most




but forget to understand that just like us, everyone is busy as well and that old

relationship does not wait around for you.

In order to maintain the relationship you need to invest in people. You need to first

learn to value who they are, respect their work, respect their view and finally

understand them. Understanding one another is not an easy task as well but at

least if you want to build relationships to help you with your business analyze the

following areas and help them along.

1. find out what their goal in life is

2. find out what they like doing the most

3. do they have any interests or hobbies

4. find out what they need help with

5. find out what they are working on

Many successful people find a way to keep in touch with hundreds of people all the

time. They don’t know much about the individuals but they have a way to keep a

tiny bit of crucial information that they know will spark an interest or a conversation

with their contacts. This sort of delicacy will help you go a long way in terms of

building relationships. You will need to find a way to keep this information along

with your contacts. Martin’s post suggests a few tools for you to try out.

In order to find this delicacy, first you need to understand the truth about people.

You need to understand that at the end of the day, they are all human beings as

well. They have feelings too and they want to feel important and special. You need

to learn to give them what they want or lack. For example, if they want to associate

with success then you should help them achieve that. If they are insecure then you

give them confidence. If they don’t feel special, make them feel special by truthfully

complementing about their work etc. If they are starting up a business, be the first

one to lend a hand.




This is how you build a network of true online friends. This is how you build

relationships in your life. If you do it right and help them along, they will be there

when you need to count on them. In your niche market, you will meet a lot of

people on a regular basis. Help them along and keep in touch. You will need them

one day.

I hope these thoughts help your relationships. Please leave comments on how you

manage your relationships and how it has helped you with your routine life.

Also send in your feedback to me at:

Dr. Sekhar Basak,

Innovista Consulting, A-602, Vasundhra CGHS, Plot no. 16, Sector 6, Dwarka,

New Delhi – 110075 Mob: +91-9871203111

Email: [email protected] Skype: sekhar_basak

“LINCOVIS G – SYNERGY AT WORK” IS A NEW BRANCH TO THE INNOVISTA

FAMILY TREE. CALL US FOR MORE INFORMATION, WE ARE EXCITED TO HELP YOU!

relationships that matter

Health & Medicine