relationships matter: networking through social media
DESCRIPTION
Learn why relationships matter and how to use elements of digital marketing and social media to network effectively to create meaningful professional relationships online.TRANSCRIPT
Presented by: Aparna Tutak, CEO & Founder, [email protected] Moderated by: Alan S. Gassman, Esq., [email protected] Program Coordinator: Janine Gunyan, [email protected]
February 2014 Lunch Talk
Relationships Matter:
Networking Through Social
Media
Meet Your SpeakerAparna Tutak, CEO & Founder
Tutak Consulting
Offering inspired digital marketing coaching, consulting and strategy to law firms since 2011
• Content Marketer, Internet Marketing Trainer, Blogger for Social Spark & Social Media Enthusiast
• Writer & Speaker for Legal Associations, Stetson Law School
• Profiled by Examiner.com as a featured “Tampa Bay CEO Under 35”
• Sci-Fi Nerd
Image Credit: sweetclipart.com
Socialize With Us
Tweet Us on Twitter @TutakConsulting
Like Us on Facebook facebook.com/tutakconsulting
Lawyer Marketing of Yesteryear
“Think Like A Lawyer”
Networking for the Modern Attorney“Think Like An
Entrepreneur”
Must Be “More Than Just A Great Lawyer”
Using Social Channels to Build Relationships
1. Thought Leadership
2. Education
3. Brand Establishment
4. Credibility
5. Setting Yourself Apart
What to Know: Building a Referral Base• Become a News
Source for Your Practice Area
• Market Your Firm to Other Legal Professionals - NOT Followers
• Protect Yourself – Distinguish between real legal advice and knowledgeable insights
Get Comfortable Asking for Referrals
• “Don’t Keep Me a Secret!”
• Willingness to Give Referrals
• “Who Should I Thank…”
• Cultivate Relationships with Referral Sources
• Giving It Away for FREE – NOT for a Fee Image Credit:
blog.brazencareerist.com
What to Know: Building a Referral Base• Become a News Source
for Your Practice Area
• Market Your Firm to Other Legal Professionals - NOT Followers
• Protect Yourself – Distinguish Between Real Legal Advice and Knowledgeable Insights
• Get Personal
Which Social Networks Build Relationships
Blogging
• “Blawging” – #1 thing you can do online to market yourself
• Gives voice to legal expertise
• Creates foundation for professional presence online
• Requires time, consistency and patience
Blog Appeal• Produce quality content quickly
• Beat the journals and provide cutting-edge legal commentary
• CAVEAT – More work than other forms of social media marketing
• Share the burden for firm/practice area blogs
• Reputation booster
• Potential media opportunities
• Exponential Networking Opportunity
• Smile for the Camera
• Personalize Each Connection Request
• Create Connections
• Status Updates
• Participate Strategically in LinkedIn Groups
LinkedIn – The Professional Social Network
Image Credit: communities.vmware.com
• Privacy Matters
• It’s a Relationship Accelerator
• Relationships Built on Trust
• Friend Lists
• Posts that Build Relationships
• Participate Thoughtfully in Relevant Groups
Facebook – The “Social” Network
Image Credit: kazabyte.com
• Transparency is key in building and maintaining a strong reputation
• Post Great Content
• Choose a Focus and Become an Authority
• Be Humble and Kind
• Shared, Real-World Interests are the Most Important
• Trust Me
• Betrayal
Twitter – The Microblogging Platform
Image Credit: dentalmanagers.com
• Best for Lawyers That Blog
• Tailored Messaging
• Faster Post Indexing
• Build Author Rank
Google+ - The Blogger’s Favorite
Why Legal Social Networks?
Quality of the Audience
Legal Specific Social Networks
Image Credits: therainmakerblog.com; compliancebuilding.com
• Host a Google Hangout or Virtual Lunch and Learn Webinar
• Maintain the Hub of Your Marketing Machine
The Hostess with the Mostess
Image Credits: babble.com
• Track Referrals
• Be an Active Member of Local Bar Associations – Low Cost Networking!
• Learn Digital Marketing Best Practices
Takeaway Tips
er
THANK YOU!Questions? Contact Aparna Tutak on our social media networks, email me at [email protected], or visit by visiting http://tutakconsulting.com. Scan the QR Code to Read “Social Media Marketing: Tenets to Drive the Success of Your Firm”
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