relationship sales
TRANSCRIPT
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SALES DEPARTMENT RELATIONS
PRESENTED BYNALLU CHETAN REDDY
AFMI, MYSORE.INDIA
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INTRODUCTIONDEALS: Interdepartmental relations and
coordination Coordination of personal selling with other
marketing activities Coordination of personal selling with other
departments Sales department’s external relations
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Interdepartmental relation and coordinationIntroduction : Coordinating is the activities of all
departments so that maximum progress is made towards overall company objectives.
This is the dynamic relationship , so a change in one department often has repercussions in others.
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Coordination methodsFormal coordination method:
(1) To build coordination in to the organization through grouping allied activities under a high ranking executives.
(2) To achieve coordination through the general administrative officer- president ,vice president or general manager.
(3) To use policy , planning and coordinating committees made up of representative of concerned departments.
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continueInformal coordination : informal
coordination is generally more important than formal coordination.
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COORDINATION OF PERSONAL SELLING WITH
OTHER MARKETING ACTIVITIES
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SALES AND ADVERTISING:
SAME OBJECTIVE – DIFFERENTAPPPROACHES
NEED SKILLFULL BLENDING
ASSISTS EACHOTHER
GOOD COORDINATION & FREQUENT COMMUNICATION
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SALES & MARKETING INFORMATION:
WHY ???
ASSISTS EACH OTHER
MAINTAIN RELATIONSHIPS AMONG PERSONNEL AT ALL LEVELS
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SALES & SERVICE:
SERVICE IS A POWERFUL SELLING ARGUMENT
LOCATING PERSONNEL IN THE SAME FIELD OFFICE
CO ORDINATING IS INFORMAL & AT LOWER ORGANIZATIONAL LEVELS
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SALES & PHYSICAL DISTRIBUTION:
IMPORTANT IN SECURING SALES VOLUME
FORMAL & INFORMAL RELATIONS AT ALL LEVELS ARE NEEDED
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COORDINATION OF PERSONAL-SELLINGWITH OTHER DEPARTMENTSSALES AND PRODUCTION: Why is it essential? Importance of Coordination How they are mutually important to
each other How to achieve coordination
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SALES AND RESEARCH AND DEVELOPMENT:
Why is it required? Achievements When they are maintained i. New Product Departments ii.New Product Managers iii. New Product Project Management
team iv. Product Development Committee
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SALES AND PERSONNEL
SALES AND FINANCE Budget control
Credit regulations Credit policies
SALES AND ACCOUNTING
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SALES AND PURCHASING: Cooperation is in 3 main ways- 1. sales department provides
purchasing with sales estimates. 2.purchasing department
informs the sales dept on stock availability. 3.fulfills the sales department
requirements.
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SALES AND PUBLIC RELATIONS
SALES AND LEGAL ASPECTS.
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SALES DEPARTMENT’S EXTERNAL RELATIONS
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1.FINAL BUYER RELATIONS:
IMPORTANCE
RESEARCH
RESPONSIBILITY
BASIC PRODUCT SERVICE POLICIES
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2.INDUSTRY RELATIONSTWO OBJECTIVES OF TRADE
ASSOCIATION
OTHER FUNCTIONS
CONTACTS WITH COMPETITORS
CONTROVERSIAL CONDUCT
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3.GOVERNMENT RELATIONS
IMPACT OF GOVT RULES ®ULATIONS
IMPACT ON MARKETS
IMPACT ON CREDIT
BUYING BY THE GOVT
IMPACT OF GOVT INCOME
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4.EDUCATIONAL RELATIONS
IMPACT OF SCHOOL
EDUCATION OF SALES EXECUTIVES
IMPACT OF SALES EXECUTIVES ON
EDUCATIONAL PROGRAMMES
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5.PRESS RELATIONS
IMPACT OF PUBLICITY
IMPACT OF GOOD PRESS RELATIONS
OPEN DOOR POLICY
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CONCLUSION
THANK YOU