reinventing radio and music for digital audience at bbc by marc friend @ radio 2.0 / european radio...
TRANSCRIPT
Reinventing Radio and Music
for digital audience at BBC
January 2017
Mark Friend, BBC
Note : Changes in methodology in 1992 and 1999. Source: Up to 1970: Who’s Listening? Robert Silvey (1973); 1970-1992: Annual Reviews of BBC Audience Research Findings; BBC People’s Activities 1974/75; RAJAR 1992 onwards; Number of licences, Radio Authority / Ofcom
Average weekly hours per head
(1948-2013)
0
5
10
15
20
25
1945 1950 1955 1960 1965 1970 1975 1980 1985 1990 1995 2000 2005 2010 2015
Not the first time radio has faced new competition
Working with the rest of UK Radio
Working across different platforms
Radio must be simple but sophisticated
The Infinite Monkey Cage(On Demand)
Jamie Cullum
Schedule
Chris Evans
Today
In Our Time
Comedy
In Short(on demand)
Annie Mac interview(on demand)
BBC Orchestra Playlist
Front Row(on demand)
Book of the Week
Steve Lamacq
Asian Network Reports
Football Commentary
Book at Bedtime
7AM
1PM
11PMSwipe to switch to
alternative
Charlie Sloth(On Demand)
TED Radio Hour(On Demand)
Weather
News
News/Sport
Traffic
How to keep Radio Simple but Sophisticated?
Reinventing Radio and Music
for digital audience at BBC
January 2017
Mark Friend, BBC
Partenaires
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