reimagine what, how and why
TRANSCRIPT
Reimagine What, How and Why
A Creative Opportunity
Consciousness, have some fun and reimagine
Consciousness
From To
Fu k 90% of the ways we sell more
pointless stuff
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Today is about putting that creative opportunity out there
Reimagine what, how and why we think about stuff
3 areas 46 slides ~20 seconds a slide ~15 minutes to communicate
& get you to badge up ...or not
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We are in the *attention* business
Challenge
The range of once very different agencies that garnered attention from their very different approaches now just blur into one. Any agency will have a crack at solving any challenge.
ADLAND – The slate has been wiped Everything is up for grabs, agencies are figuring out ways get more agile, under the skin of a client quicker and get to disruptive thoughts… Ad agencies now cover product development and go wide into IDEO/ WHAT IF territory and span across to digital consultancies competing with the likes of ACCENTUR AND DELIOTE
Opportunity
#Opportunity
One thing me
Corporate led
thinking
One thing will not budge
Corporate led
thinking
Corporate led
thinking
PEOPLE
“We sell, or else”
Corporately sourced
WHAT IF
Removed corporate led thinking
& attracted attention another way
& their wider needs
And in my naivety it’s where I think our industry has the opportunity to become more sustainable
Sustainable?
Economy Society
Environment
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PEOPLE
This can not be achieved just by organising our thinking differently
Corporate led
thinking
“People first, sustainability second & then make it fit to corporatocracy or else”
Not corporately sourced
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“We sell, or else”
Corporately sourced
Corporate led thinking
Reframe
What - Corporate Reframe Corporate
led thinking
How– Sustainability
What - Corporate Reframe Corporate
led thinking
How– Sustainability
What - Corporate Reframe Corporate
led thinking
Why - People
How– Sustainability
What - Corporate Reframe Corporate
led thinking
Why - People
What - Corporate Reframe
How– Sustainability
Corporate led thinking
Corporate
People
“People first, sustainability second & then make it fit to corporatocracy or else”
Not corporately sourced
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Reimagine Sustainable thinking
What– People Reimagine Sustainable
thinking
What– People
How– Sustainability
Reimagine Sustainable thinking
Why– Corporate
How– Sustainability
What– People Reimagine Sustainable
thinking
Why– Corporate
How– Sustainability
What– People
& their wider needs
Reimagine Sustainable thinking
People
Corporate
Sustainability
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Reimagine
Reimagine
What– People
How– Sustainability
Why– Corporate
Reimagine
Why– People
Corporate
People
From how to reframe corporate led thinking, for people
How - People Why– People
People
Corporate
Sustainability
To reimagining why people and the wider environment really need it, for corporates
Before you decide.
Reimagine Badge up
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Reimagine Badge up
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Reimagine Badge up
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The obstacle
Unbadged
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The unacceptable face of capitalism Is not badging up
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The unacceptable face Is not badging up
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The same old same old faces Are not badging up
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What happens now?
Is it a creative opportunity worthy of
our time?
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If you think we can... Badge up Meet up
& Reimagine
the ad industry
The end. More stuff coming soon...