Download - Reimagine What, How and Why
![Page 1: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/1.jpg)
Reimagine What, How and Why
A Creative Opportunity
![Page 2: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/2.jpg)
![Page 3: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/3.jpg)
Consciousness, have some fun and reimagine
Consciousness
From To
![Page 4: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/4.jpg)
Fu k 90% of the ways we sell more
pointless stuff
![Page 5: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/5.jpg)
, , ,
, ,
![Page 6: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/6.jpg)
Today is about putting that creative opportunity out there
![Page 7: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/7.jpg)
Reimagine what, how and why we think about stuff
![Page 8: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/8.jpg)
3 areas 46 slides ~20 seconds a slide ~15 minutes to communicate
& get you to badge up ...or not
,
,
![Page 9: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/9.jpg)
We are in the *attention* business
![Page 10: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/10.jpg)
Challenge
The range of once very different agencies that garnered attention from their very different approaches now just blur into one. Any agency will have a crack at solving any challenge.
![Page 11: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/11.jpg)
ADLAND – The slate has been wiped Everything is up for grabs, agencies are figuring out ways get more agile, under the skin of a client quicker and get to disruptive thoughts… Ad agencies now cover product development and go wide into IDEO/ WHAT IF territory and span across to digital consultancies competing with the likes of ACCENTUR AND DELIOTE
Opportunity
#Opportunity
![Page 12: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/12.jpg)
One thing me
![Page 13: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/13.jpg)
Corporate led
thinking
One thing will not budge
![Page 14: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/14.jpg)
Corporate led
thinking
Corporate led
thinking
![Page 15: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/15.jpg)
PEOPLE
![Page 16: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/16.jpg)
“We sell, or else”
Corporately sourced
![Page 17: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/17.jpg)
WHAT IF
![Page 18: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/18.jpg)
Removed corporate led thinking
![Page 19: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/19.jpg)
& attracted attention another way
& their wider needs
![Page 20: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/20.jpg)
And in my naivety it’s where I think our industry has the opportunity to become more sustainable
Sustainable?
Economy Society
Environment
���������
![Page 21: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/21.jpg)
PEOPLE
![Page 22: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/22.jpg)
This can not be achieved just by organising our thinking differently
Corporate led
thinking
![Page 23: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/23.jpg)
“People first, sustainability second & then make it fit to corporatocracy or else”
Not corporately sourced
���������
![Page 24: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/24.jpg)
![Page 25: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/25.jpg)
“We sell, or else”
Corporately sourced
![Page 26: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/26.jpg)
Corporate led thinking
Reframe
![Page 27: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/27.jpg)
What - Corporate Reframe Corporate
led thinking
![Page 28: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/28.jpg)
How– Sustainability
What - Corporate Reframe Corporate
led thinking
![Page 29: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/29.jpg)
How– Sustainability
What - Corporate Reframe Corporate
led thinking
![Page 30: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/30.jpg)
Why - People
How– Sustainability
What - Corporate Reframe Corporate
led thinking
![Page 31: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/31.jpg)
Why - People
What - Corporate Reframe
How– Sustainability
Corporate led thinking
![Page 32: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/32.jpg)
Corporate
People
![Page 33: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/33.jpg)
“People first, sustainability second & then make it fit to corporatocracy or else”
Not corporately sourced
���������
![Page 34: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/34.jpg)
Reimagine Sustainable thinking
![Page 35: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/35.jpg)
What– People Reimagine Sustainable
thinking
![Page 36: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/36.jpg)
What– People
How– Sustainability
Reimagine Sustainable thinking
![Page 37: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/37.jpg)
Why– Corporate
How– Sustainability
What– People Reimagine Sustainable
thinking
![Page 38: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/38.jpg)
Why– Corporate
How– Sustainability
What– People
& their wider needs
Reimagine Sustainable thinking
![Page 39: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/39.jpg)
People
Corporate
Sustainability
![Page 40: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/40.jpg)
���������
![Page 41: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/41.jpg)
Reimagine
![Page 42: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/42.jpg)
Reimagine
![Page 43: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/43.jpg)
What– People
How– Sustainability
Why– Corporate
Reimagine
![Page 44: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/44.jpg)
Why– People
Corporate
People
From how to reframe corporate led thinking, for people
![Page 45: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/45.jpg)
How - People Why– People
People
Corporate
Sustainability
To reimagining why people and the wider environment really need it, for corporates
![Page 46: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/46.jpg)
Before you decide.
![Page 47: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/47.jpg)
Reimagine Badge up
, , ,
, ,
![Page 48: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/48.jpg)
Reimagine Badge up
, , ,
, ,
![Page 49: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/49.jpg)
Reimagine Badge up
, , ,
, ,
![Page 50: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/50.jpg)
The obstacle
![Page 51: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/51.jpg)
Unbadged
, , ,
, ,
![Page 52: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/52.jpg)
The unacceptable face of capitalism Is not badging up
, , ,
, ,
![Page 53: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/53.jpg)
The unacceptable face Is not badging up
, , ,
, ,
![Page 54: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/54.jpg)
The same old same old faces Are not badging up
, , ,
, ,
![Page 55: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/55.jpg)
What happens now?
Is it a creative opportunity worthy of
our time?
![Page 56: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/56.jpg)
, , ,
, ,
![Page 57: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/57.jpg)
If you think we can... Badge up Meet up
& Reimagine
the ad industry
![Page 59: Reimagine What, How and Why](https://reader031.vdocuments.us/reader031/viewer/2022022123/589af1321a28ab3e288b4e1d/html5/thumbnails/59.jpg)
The end. More stuff coming soon...