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REGIONAL PROJECT PLAN

RDA Barossa Gawler Light Adelaide Plains Inc.

2019 - 2022

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Contents

Analysis of Regional Profile ........................................................................ 3 Issues and opportunities ............................................................................. 4 Priorities ...................................................................................................... 5 Strategic Context ........................................................................................ 7 Planned Projects ......................................................................................... 8 Related Projects ....................................................................................... 16

Regional Project Plan - Table of Outcomes, Activities and Performance Measures.

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Analysis of Regional Profile

The Regional Profile identifies several economic development issues:

• The lower than average levels of qualifications attainment • The wine industry is the region’s largest employer followed by health & care industries • Official unemployment is low, but underemployment is high • The business landscape is dominated by small and micro business (95%) • 64% of businesses are non-employing • The largest number of businesses are in agriculture, construction, manufacturing (wine) and professional and technical services.

Specialisations in these industries are under leveraged. • The growth sectors in Australia- professional services, education, tourism, agri-business and mining (Deloitte Access Economics 2018) –

are strongly represented in this region • The region ranks poorly on the RAIs Innovation Index • There are critical densities of some industries to provide the foundation for scale and growth: wine, equine, tourism, agri-food,

education, creative industries, professional services including heath and allied health, engineering and manufacturing. • The Northern Adelaide Irrigation Scheme is a platform for potential investment and jobs • The Barossa is a global brand and International markets need to be nurtured • There are key infrastructure projects either proposed or in the pipeline that would act as game changers for the region and jobs.

Accordingly, these regional strengths and opportunities can be leveraged, whilst addressing obvious barriers to growth.


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Issues and opportunities The overarching Opportunity is to develop energy, scope and scale in the regional economy. Issues and opportunities relevant to this goal are:

• Wine is the region’s economic base, largest exporter and largest employer. The wine industry offers opportunities for greater

international markets penetration, greater brand salience and secondary markets in tourism, education, innovation and technologies. Gaps in qualifications and transport are barriers.

• Tourism, particularly culinary tourism, has further scope for monetisation and actualisation. Culinary tourism encompasses Food, Dining, Culture, Music, Art, History and Heritage (including pre-settlement heritage) and activities associated with the natural landscape, flora and fauna.

• With the rollout of the Northern Adelaide Irrigation Scheme, a concentrated and cohesive plan for design, planning and investment of the future growth in the region is required to maximise the opportunity and achieve growth that is sustainable and delivers maximum return to the region and the state. The food production opportunities are relevant to culinary tourism and wine, both from a symbiotic and synergistic perspective.

• The region has an agriculture-based economy, supporting high value agriculture. Greater returns are to be achieved through chasing increased premiums and brand salience rather than aggregation and industrialisation. Therefore, further work to develop value adding, export capacity, brand extension and technology and education & training will activate the embedded opportunity. A lever will be the proposed Agri-tech research and development centre at Roseworthy Campus of Adelaide University. Another lever is innovation in the Planning System to facilitate value adding.

• Equine Industries have long been a feature of the region from the Colin Hayes stables to the Gawler Three Day Event. There are several small equine facilities in the region, but South Australia lacks a covered arena of a standard to host national and international events. Roseworthy offers a unique opportunity for leverage, co-located with the Equine Health and Performance Centre and Veterinary & Animal Sciences School of Adelaide University. Roseworthy is also logistically ideal at the nexus of the North South Corridor with excellent access to Adelaide International Airport and Port of Adelaide as well as North, East and West of Australia.

• Additionally, a tertiary industry in export of Education presents. With a number of high quality secondary schools, a substantial TAFE campus, A University Campus for Agricultural and Animal Sciences, an Outreach Campus in the Barossa, Culinary and Wine Education delivered by industry, the region has a big opportunity to leverage the Barossa appeal and attract interstate and international students whilst providing opportunity for young residents to improve qualification levels and stay in the region.


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• At an SME level, our businesses generally lack scale but many are scalable. However, business owners need to be more skilled, more entrepreneurial, more innovative and more connected – with each other and with opportunities – before they can employ more people and grow the local jobs sector. They need professional business and risk management skills.

• The most fundamental role for regional development organisations is to build the ecosystems that enable business and industry to thrive. These ecosystems include infrastructure, entrepreneurship and innovative capacity.

Priorities Regional Priorities are arrived at through a process of research, analysis and consultation to identify opportunities and levers of greater growth for the region:

1. Wine Industry Value Chains: With over 40% of employment, the biggest exporter and tourism driver, the entire wine industry supply chain has opportunities for growth, export and new investment. RDAs role is to work with industry participants, associations and global partners to identify opportunities, to provide business support for participants and to develop cluster like relationships within the industry and with industry, government and education, including forward looking research and forecasting. This Priority is addressed in Project I.

2. Agriculture and an Agricultural Technologies R & D & C Centre: University of Adelaide’s Roseworthy Campus is equipped with capabilities and the ideal location to develop new technologies for agricultural industries. Australian Grain Technologies is an example of a successful “graduate” business. RDA’s role is to identify opportunities and potential partnerships, to connect potential investors with the university and to advocate for investment in the Centre. Such facility would support productivity and growth in horticulture, broadacre and wine and capitalize on local expertise in these industries. Land use planning is another issue. This Priority is addressed in Projects I, II and IV.

3. Outstanding Creative Industries – The commercial success of precincts like Silicon Valley has been directly attributed to its amenity, its rural landscape yet proximity to a metropolitan area and its consequent ability to be a destination of choice for those who have choice: the highly skilled with the ability to work from anywhere. The Barossa and wider region reflect these characteristics, with advanced manufacturing and technical capabilities and a creative arts and artisan culture conducive to innovation and invention. RDAs role is to seed new activity with partnerships, business cases, growth of creative arts and creative businesses and precincts and education in these sectors, along with support and project development for relevant facilities. This Priority is addressed in Project III.

4. Business Entrepreneurship Innovation and Growth – the scale of business in the region (95% small – micro 64% non-employing) tells its own story of the need for entrepreneurship and growth. Growth in value and scale depend on this. Wine industry independent


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research also concluded that the region’s wine businesses underperformed in innovation and entrepreneurship. Accordingly increasing participation in entrepreneurial activity and innovation in product and process is a core requirement to grow the economy and jobs. RDAs role in is to build business capability, introduce new ideas; identify the “gazelle” businesses and work intensively with them and to accelerate their growth; to network and network the networks; to connect business with strategic state and national initiatives such as Lot Fourteen and regional innovation hubs. This priority is addressed in Project IV.

5. Sustainable Water and Land use. Responsibility for future looking, sustainable water and land use rests with many organisations, business and community. Water is an ongoing priority for the region and its industries and RDA’s coordinating role across government activity finds it at the centre of regional debate around water resources and future water. Land use planning is a relevant issue. Key partners on the ground are industry, local and state government. This Priority is addressed in Projects I, IV and V.

6. Culinary Tourism Investment. Culinary tourism is one of the fastest growing sectors of the economy with international growth of 16% annually. It is typically associated with wine regions with agricultural production capability. The region has some fine restaurants and cottage food industries. The role of RDA is to develop a more niche, sophisticated capability within tourism businesses, including service and experience development skills, introduce businesses to trends and directions internationally and to assist proponents of new facilities to successfully invest in the region. Great Wine Capitals Network is an asset. This Priority is addressed in Projects I and V.

7. Transport (People and Goods) Gaps in regional transport services are consistently identified as limiters to jobs and growth. With no services within the region to support workers to get to places of employment or tourists to get around the region, people and businesses are denied opportunity. With a challenging business case, RDAs role is to work with business investment in new services, highlight existing facilities, advocate for and offer technical support in solutions, including prioritizing routes and projects; Freight routes prioritization for upgrades is another role for RDA. This Priority is addressed in Project V.

8. Education and Research – support regional specializations, innovation capacity and higher-level jobs. RDAs role is to maximise programs and opportunities at a regional level for regional benefit, and connect businesses to maximum advantage. RDA also seeks to attract investment in quality education facilities. This Priority is addressed in Projects I and X.

9. Population Growth and Infrastructure to support growth - Grows consumption in our economy and a workforce to support industry investment. It is important to create a destination of choice for families and future workforce to settle. RDA’s role is to understand growth and to work with government partners to identify priority population services, social capital and infrastructure. Specific Program resources are required for migration settlement services. This Priority is addressed in Project IX.

10. Improved qualifications and Capacity Building. RDA’s role includes building capacity in business and developing the business skills of owners and managers and their staff. The Barossa Campus is the cornerstone project for improved qualifications in the region. In working with business, RDA will Identify workforce issues, and potentially design and (subject to funding) deliver workforce priority programs collaboratively with business. This Priority is addressed in Project IX.


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Strategic Context

The region is growing, economically and demographically – it includes some of the fastest growing towns in South Australia. Between 2004 and 2017 the region grew 37% compared with a state average of 13%. Housing stock is good, but without amenity and facilities and community building, the new areas can become a net economic drain on the state rather than growing engaged and capable workforce. At the base of the economic development pyramid lies “People and Place”: resilient natural resources, community, facilities, places and spaces for connecting and sharing ideas and knowledge, services and well-being. This is the region’s Comparative Advantage. RDA looks to augment this through relevant infrastructure projects, hard and soft. Good Governance – shared information and good decision making, having the right people at the table with the right information to make good decisions about the region’s future and policy submissions to government. Business Competitiveness and Jobs growth in an entrepreneurial ecosystem addresses the nuts and bolts of business and the capacity to employ people. The B2B program is a key element of this system. Key capabilities to be addressed are: Start Ups, Intellectual property protection, Employing People, New Technologies and digital business, export readiness and markets exploration, connecting with China and other strategic markets, planning for growth, risk taking, access to finance and succession planning. Business networking and business marketing are also included. With Business more competitive and employing more people, Regional Competitive Advantage grows. Specialisations emerge and Scale and Brand Salience supports access to new markets. Technology, Intellectual Property and Know How create secondary industries for value capture. Strengthening cohesion and collaboration of industry clusters develops scale and energy. Logistics Capabilities attract new investment. Catalyzing new opportunity will enhance regional Economic Diversity. Here, new, even blue sky, opportunities for industry development, new specialisations at the edges of regional clusters, import replacement, new markets and partnerships for new ventures. New Investment. Underdeveloped industries such as Agricultural Technologies, Food Production, ArtMusicDesign, Education, Culinary Tourism and Equine Industries will be monitored for opportunities for investment, business start-ups and employment. The Region boasts notable strategic assets;

• A Global Brand • Water for Agriculture (NAIS) • Proximity to major Population area • A growing Population • Core Education and Health assets • Connected and engaged Communities


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Planned Projects

Priority 1. Wine Industry, 6. Culinary Tourism Investment

PROJECT I Barossa Wine Futures (Wine tourism cluster)

What we will achieve List the Outcome that the RDA seeks to deliver to address the issue or opportunity.

• Sustainability and growth for the Region’s economic Base • Scenario Planning for future impacts on the wine industry • Extended International Reach and International Reputational enhancement of the Barossa Wine Industry • Future employment “line of sight” and skills pipeline • Support for markets pathways and new markets engagement • Increased regional collaboration around the wine industry cluster • Investment in culinary tourism infrastructure, • Investment in supporting hard and soft infrastructure • Strategic international relationships

What we will do List the Activities that the RDA will undertake to perform and how it will deliver the program/project Outcomes.

Strengthen the Wine Industry Cluster for increased competitiveness of the wine businesses and greater regional competitive advantage for the Barossa Wine Region

• A Wine Industry Impact Review for back-casting and forecasting • Deliver Industry related education and skills training to the Barossa Campus • Lead the China business engagement, including for tourism business, in the region. • Support brand alignment and storytelling across all Barossa businesses. • Support project proposals for tourism investment • Package existing infrastructure into trails with collateral, commissionable experiences in a range of activities

including cycling, nature-based, equine food and agri-tourism • Advocate and support planning reform for value adding and agri-tourism investment • Support and participate in delegations, missions, study tours and strategic international engagement

What are the costs? Provide a description and analysis of the cost of the program/project, including the funding sources and amt.

$80,000 Year 1

Industry contributions sought for participatory projects - $20,000

Complemented by Federal funds applied to investment proposals and data

Performance Measures List the Performance Measures that will be used to ensure the program/project has delivered the proposed Outcomes.

• Wine Industry Impact Review published • Sustainability and continuity of Water supplies remains high on regional, state and national agendas • Numbers undertaking training/education in wine industry related courses • New export related activities • New markets engagement activity • Great Wine Capitals of the World network leveraged • New tourism infrastructure, hard and soft


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PRIORITY 2. Agriculture & Agriculture Technologies R, D & C.

PROGRAM OR PROJECT II

Escalating Agri-business value capture


• Scale in food production through collaborations and new business • Increased visibility in regional food offering, • Approaching consistent quality standards and farm hygiene in vegetable production • Export readiness for selected businesses, increased exposure to Asian markets via WeChat • Continuous improvement and value adding for qualified businesses – identifying growth avenues, targeted support

in the areas of need (digital marketing and social media, business planning, product development, operation standards improvement, innovations in technology, customer service excellence)

• Establish Food Lab as an innovative activation platform for food business


Ag-Accelerator aimed to achieve excellence in regional food, engage businesses and start up agri-entrepreneurs to work on their business improvements and new ideas. Two streams of businesses – established with a growth potential and start-ups. Establish FoodLab with linkages to Adelaide University Food Hub

NAP – work with established growers and new investors for business improvement, new products and direct to market channels; collaborate with whole of region initiatives in NAP Food Cluster

Export – identify potential exporters and connect them with services and pathways to export

Agricultural Technologies, R, D & C Centre proposals supported; supportive ecosystem nurtured.

Agri-tourism - develop fit for market opportunities to upscale tourism appeal and infrastructure, support chefs and food producers to promote agri- tourism and develop agri-tourism opportunities. Identify Planning barriers and advocate.

Barossa Culinary institute – developing a concept based on utilising local knowledge and skills (local chefs and food consultants) for upskilling hospitality staff and growing new generation of Barossa chefs and dedicated foodies

What are the costs? Provide a description and analysis of the cost of the program/project, including the funding sources and amounts.

$53,000 (year 1)

Additional Funding attracted as programs and partnerships arise to facilitate projects


1. Businesses engaged and consistently participating in capability development 2. Number of start up businesses or new business products launched in agri-food/agri-tourism 3. Culinary tourism offers developed 4. Number of businesses connecting with export markets; regional connections with export markets 5. Improved business performance as indicated by turnover, investment or jobs growth


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PRIORITY 3. Outstanding Creative Industries

PROGRAM OR PROJECT III

Creative Industries Acceleration Strategy


Position BGLAP Region as a home to creative industries, including screen, live music and digital gaming capabilities.

Connect creatives with events, venues, suppliers and customers, helping art to get into business, and become one of the strongest competitive advantages of the region. Attracting creative industries education delivery to Barossa Campus.

Functional outreach and education around creative industries skills


Art Music Design – build a network of creative people, artists, musicians, designers. Consolidating this community via online platform – AMD website and regular communications activations and events. Experts in Residence.

Barossa Cultural Hub – support a robust Barossa cultural hub in collaboration with the Barossa Council. application

Barossa Brand extension towards creative industries. Transforming existing cultural heritage into a new business opportunity.

Build capability, support and reputation for the region as a centre for creative businesses, live music and cultural engagement.

Develop substantive links with SA Capabilities including Lot Fourteen and other innovation centres for leverage and extension, Adelaide, UNESCO City of Live Music, Gig City, Australian Smart Communities.


$63,000 (year 1)

Country Arts programming to leverage, local government activities


1. A refreshed Art Music Design digital platform 2. The number of business opportunities facilitated for Artists, Musicians, Photographers, Digital tech developers, Film

makers and writers. 3. New education and courses for creative industries delivered in the region 4. Networks and Links in the Innovation & Entrepreneurship Networks 5. Funded Projects


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PRIORITY OR OPPORTUNITY 4. Business entrepreneurship, innovation and job creation

PROGRAM OR PROJECT IV

“Innovative Region” - Networks & Capability


Reduce from .64% the number of businesses which are not employing.

Increased number of apprenticeships and traineeships in the region

New technologies and innovative solutions created and implemented by businesses

We will energise the business ecosystem and augment capabilities.


• Apply B2B program services to businesses with the capability to scale • Develop capacity of Professional Services Sector grow and innovate • Barossa International Business Network • Innovation Network – support establishment and successful operation of business hubs and innovation centres

and co-working hubs in Kapunda, Gawler, Angaston and Nuriootpa, and Gawler and RDA as a meshed Innovation Network.

• “Business Entrepreneurship and Innovation” Module and Master Classes in collaboration with UniSA – to be delivered in the Barossa through Barossa Campus.

• Wine Business and Tourism and Events courses and masterclasses established at the Barossa Campus. • Experts in Residence • New programs and projects attracted, that leverage state and national programs and priorities


Innovation Network strategy and initiatives - $30,000 (Year 1)

Entrepreneurship initiatives $18,000 (Year 1)

Experts in Residence - $14,000 (Year 1)

Local Government also supports B2B services; Industry sponsorship for additional B2B Services being sought; projects as


1. Number of businesses assisted in target growth industries 2. Number of new businesses established in the Barossa region in 2018-2019 3. Business growth investment and new jobs created 4. Percentage of businesses not employing falls 5. Number of business networks and hubs 6. Business confidence as measured in the annual business survey


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PRIORITY 5. Sustainable Land and Water; 7. Transport People and Goods; Data & Infrastructure for priorities 1, 2, 3, 4, 6, 8, 9

PROGRAM OR PROJECT V

Economic Infrastructure Prioritisation & Projects including Grants support


Assessment of current state of water assets and availability; Water forecasting for the wine industry Economic Infrastructure projects aimed to create or improve infrastructure and facilities for existing business, new investors, local community and visitors identified and championed Infrastructure Demand documented and understood, in the context of land and soil capabilities Regional Land-use framework supported Support for business case development for Regional Growth Fund and other State and Federal projects funds


Water – update research on water resources and water use; identify opportunities and projects for expanded water reticulation infrastructure and water minimising technologies, including mulching and water monitoring; Equine centre – Support business case development and investment attraction for an international size arena support a range of events and equine activities leveraging Roseworthy equine hospital and research capabilities Industry relevant Education Infrastructure – Work with proponents, including educational institution and local champions to support establishment of a regional culinary institute to support skills and investment attraction. Complements Barossa Campus and TAFE capabilities. Wine Train – develop a concept of the Barossa Wine Train which will connect iconic assets and increase visitation to Barossa attractions. Target: applying for funds for the feasibility study. Cycling Infrastructure – cycling trails, services and facilities, leveraging regional cycling hub, activate economic opportunity – coordinate cross-government activity Transport for people. With 40% regional population growth by 2024 RDA role is to connect local transport services transport networks and demand data – support electrification of Gawler Train line and network of connecting services. Transport for Goods Projects and research to improve freight routes infrastructure; Last mile/first mile priorities. Infrastructure to retain and attract youth - As regional population is ageing rapidly infrastructure (combination of soft and hard infrastructure) to attract youth to work and live in the RDA BGLAP region is required. Gawler River Flood Plain Infrastructure Projects. Advocacy Regional Health and Allied Health Facilities. Advocacy Cultural Recreational and Entertainment Facilities. Project Development, Support & Advocacy

What are the costs? Provide a description and analysis of the cost of the program/project, including the funding sources and amt

Principally project development, Data acquisition, analysis and presentation; awareness of and applications to Regional Growth Fund and other South Australian Government Programs, working with local partners, including local governments for a successful project. Funding Allocation: $80,000 year

Performance Measures List the Performance Measures that will be used to ensure the

1. Progress on significant projects and updated data 2. Investments 3. Jobs created


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PRIORITY 10. Improved Qualifications & Capacity Building, 8. Education & Research

PROGRAM OR PROJECT VI

Barossa Campus Industry Ready Skills projects


• Enhance academic programs with local industry connections and industry internship opportunities • Retain students in the local area with increased educational facilities • Decrease dropout rate due to improved study conditions (close to home) • Improve accessibility of education • Build strong tiers between Universities, industry, local specialists and community • Decrease number of formally underqualified people by recognition their qualifications via traineeships and

apprenticeships • Upskill local workforce • Open international collaboration with European and Asian educational institutions • Connect local mentors/experts with students • Skilled Migration demand assessment and program submissions


Barossa Campus – regional study hub which become an outreach university campus for regional students enrolled in undergraduate and graduate programs of multiple Universities. (Commonwealth funded) Upskilling– upskill local people via B2B business and soft skills training programs Improved qualifications – identify opportunities to verification skills and recognition of the qualification via work experience and formal training towards formal qualification of a relevant level. Internships – organise student internship programs with the participation of the local businesses and Barossa Campus International exchange – continue support schools in exchange programs with China, Japan, South Korea, Indonesia and Great Wine Capitals of the World network; Explore opportunities for exchange with Universities

What are the costs? Provide a description and analysis of the cost of the program/project, including the funding sources and ant

$10,000 to Wine and Tourism Industry links, masterclasses and work placements for students; facilitating business capability Barossa Campus Facilitated by $380,000 Commonwealth funds for facility establishment (4-year project) DIS workforce skilling and apprenticeships projects as contracted and funded

Performance Measures List the Performance Measures that will be used to ensure the project has delivered the proposed Outcomes.

1. Students registered as users of the Barossa Campus 2. Programs delivered via Barossa Campus 3. New Traineeships and Apprenticeships in businesses assisted 4. Internships – number of businesses engaged 5. International exchange – market overview and opportunities identification 6. A Liveability Strategy 7. Barossa Campus grows with 10% new student registrations and additional student success support initiatives.


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PRIORITY ?

PROGRAM OR PROJECT VII

Liveability and Jobs

What we will achieve A Liveability Strategy.

• A Future Jobs Strategy • Towns/Townships activation


• Identify future jobs and skills required and recommendations for adaptive workers and attracting in demand skills to the region

• Opportunities for investment and leverage in the region • Recommendations for Place development social capital and connectivity of new growth areas • Work with town business groups on strategic initiatives for mainstreets activation

What are the costs? Provide a description and analysis of the cost of the program/project, including the funding sources and ant

Performance Measures List the Performance Measures that will be used to ensure the project has delivered the proposed Outcomes.

1. 6 Towns assisted with revitalisation strategies 2. 2 Future Jobs strategy recommendations activated 3. Liveability Guide published and distributed/promoted


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Project Governance Project Management

PROGRAM OR PROJECT Regional Development Framework and Accountability for Barossa Gawler Light and Adelaide Plains

Project governance, supervision, acquittals (including financial management and acquittals) and Reporting

Costs allocated: $35,000

Performance Measures Reporting per contract requirements


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Related Projects List any projects which are dependent on this project, or projects that are interdependent on this project, or projects upon which this project is dependent. Briefly describe the relationship. Commonwealth Funding Contract: per annual plan, for RDA Charter related activities ) Local Government Funding Contract: aligned with Commonwealth Funding Contract ) with additional specific deliverables ) Additional Programs: Country Arts SA: Funding agreement for complementary regional arts program Study Hub Funding Contract (Commonwealth Government) 2018 – 2022: to establish an outreach campus for tertiary students in the region. Special Projects: Funding as identified and won, including workforce projects

Primary activity under the core funding is Regional Roadmap, regional information, investment attraction and (for local government) support to small business

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