Regio AS / Reach-U

Eesti firma globaalsel turul

Hillar Tork

Seminar Välisministeeriumis, 9. jaan 2008

Overview of presentation

•General overview of Regio / Reach-U•Success factors in global market

•Partnership with Ericsson•EAS support•EU projects

•Future plans

Origins of Regio

Bunch of cartographers who started creating maps already in 1989 (at the end of “Soviet Union era”)

Started creating maps digitally and based on digital databases in 1994 (as early as in Finland)

Started creating GIS solutions in 1997 (first mapserver, map applications, CD Atlas)

Regio today

Software company with excellent experience in GIS and understanding of GIS related content

Customers for our software products in Estonia, Finland and Sweden, but also in Slovakia, Romania, Marocco, United Arab Emirates, Saudi-Arabia, India, Mexico, Argentina, Ukraine, Portugal...

Established 1990 as Tartu University spin-off 70 employees ISO 9001:2000 certificate Ericsson distribution agreement partner

participated in the first MPS installation ever in 1999 11 joint LBS customers with Ericsson worldwide

Enterpreneurship awards 2005, 2006, 2007 (Best company, Best innovator, Internationalizer 2007, EFQM management quality award)

Fastest growing software company in Baltic States 2005

Regio facts

R&D

To sustain the competitive advantage of our products, Regio spends substantial amount of the revenue on R&D.

We participate in a number of EU FP6 projects (Motive, Wisecom, QVIZ, SECURE).

Enterprise Estonia foundation (EAS) support for development of new technologies (LOGISME, MapCat, GISSER - GIS server for animation)

Main products and services

LBS middleware and services (Monitor Fleet Management System, Friendfinder etc)

LOGISME products (Easy Route, Cargo Monitor) Inhouse built GIS software using MapX component - MapManager

(“Mapinfo Light”) GIS engine (Minnesota Mapserver + plugins) MapCat – SDK for creating GIS in internet Mapserver Service for Baltics GIS database for Baltics and data maintenence work GIS development and data management work Maps publishing and design

1 500

2 000

2 500

3 000

3 500

4 000

2002 2003 2004 2005 2006

kEUR

Sales Gross Profit Net profit

Mapping Mapping Mapping

Mapping Mapping

GeodataGeodata

Geodata

Geodata Geodata

GIS softwareGIS software

GIS software

GIS softwareGIS software

Reach-U Reach-U Reach-U

Reach-U

Reach-U

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2002 2003 2004 2005 2006

Sales 2002-2006

4 EU-funded R&D projects (FP6)◦ WISECOM, MOTIVE, QVIZ, SECURE

EAS funded development◦ GISSER (user-friendly web interface, animation, see Delfi.ee)◦ Logisme (AVL)

The most employee-friendly company in Tartu, The best exporter 2006, The fastest growing software company in Baltics 2005

Global reach◦ Exports to over 20 countries◦ Installations serve 100 million mobile subscribers

REACH-U Cooperation with Ericsson (1)

Global preferred 3PP partner with Ericsson – joint launch of first LBS (Emergency E112) already in 1999

Implementation of Spatial Triggers with MPS 7.0 in Q2 2006 Currently, highest amount of commercial LBS middleware references

globally with Ericsson Most successful Ericsson partner in terms of LBS usage from

commercial customers Cooperation with Ericsson also in HomeZone billing (Reach-U provides

Zone Provisioning Server part of the solution) ISO certification important

REACH-U Cooperation with Ericsson (2)

Ericsson, as a well established global company, provides: in depth knowledge of local markets

well known and accepted by the major telcos

• such customers would not normally come to a small company like Regio directly

1st and 2nd line support

• local frontline support is critical for providing telco grade services! local language

speed of response

relieving support burden on Regio

Currently 40% of total Regio revenues due to cooperation with Ericsson

REACH-U LBS REFERENCES WITH ERICSSON

Customer Middleware Applications GIS

Mobily, Saudi Arabia (2004)

Etisalat, UAE (2005)

Telcel, Mexico (2006)

Orange, Slovakia (2002)

Orange, Romania (2005)

EMT, Estonia (2001)

T-Mobile, Slovakia (2005)

Maroc Telecom (2005)

Kievstar, Ukraine (2006)

Elisa-Vodafone, Estonia (2004)

Personal Telecom, Argentina (2007)

REACH-U - digital map footprint

Reach-U can provide map contents for LBS for over 120 countries world wide, including the Middle East, Latin America, South America and Central Asia The remaining countries are available on requestLocal up to date content (maps, POIs) important partnership with local content providers

Regio Support from EAS

Enterprise Estonia (EAS) has provided invaluable support in several areas:schooling, training

export activities• in 2002 this was 9% of Regio activity

• today it is 60% and growing

extensive R&D initiatives

Without EAS support, we would not be where we are today

THANK YOU to EAS

Regio participation in EU projects (1)

Regio is already a member of 4 FP6 IST projects

WISECOM• Wireless Infrastructure over Satellite for Emergency

Communications• Study, develop, and validate by live trials rapidly deployable

lightweight communication infrastructures for emergency conditions (e.g. natural disasters)

– “Base station in a suitcase”• integration of GSM, UMTS, WiFi with satellite backhaul• applying LBS technology for

– localization of victims – improving logistics of Search and Rescue operations (“fleet

management”)

MOTIVE• Mobile Terminal Value Added Functionality• Developing mobile terminals with enhanced functionality for

increased positioning accuracy and value added services

Regio participation in EU projects (2)

SECURE• Sensing and Crisis management Universal infrastructure• novel services for GMES end-users

– providing a universal flexible telecommunication infrastructure for sensor platforms interconnection and communications backhaul during crisis/emergency operations.

• Regio provides GIS (Geo-Informatic Systems) engine for SECURE risk management system

– combines GIS and GIS related data for visualizing in user-friendly environments

QVIZ• Query and Context Based Visualizations of time-spatial Cultural

Dynamics• Objective to increase the number of users and subscribers of

archival Cultural Heritage material• New tools and technologies to enable a more collaborative and

participatory use of CH material, including personal knowledge about archival objects by using social software tools

Regio and Space Projects So far, main focus for Location-Based Services (LBS) has been

on GSM networks and operators Regio vision includes being on the forefront of developing

applications and services around advanced positioning technologies, such as Galileo

Strong in-house expertise also in satellite communications area In-depth expertise in cartography and geoinformatic systems

has important synergies with requirements of remote sensing programmes

Regio is very interested in participating in ESA programmes, and will be able to make strong contributions in the areas of – navigation and location-based services and applications– satellite communications-based applications– remote sensing, mapping

Future Plans

continue to expand the network of world-wide customers together with Ericsson, but also through other avenues

further develop and refine the product portfolio

strengthen partnership and market presence in Europe by

participation in FP7 research projects• Galileo, GMES

participation in ESA projects

Contact

Reach-URiia 24Tartu 51010Estonia

Teet JagomägiCEOteet.jagomagi@reach-u.comMobile: +372 48 654

Hillar TorkDirector of Researchhillar.tork@reach-u.comMobile: +372 524 8982

www.reach-u.com