REFRESHING

YOUR CLUB’S PUBLIC IMAGE

Charles Bruce Watterson, Rome Seven Hills Rotary

Discussion Leader

#1 Image EssentialEncourage your Club’s President and

Public Image Chairperson to develop a

PR plan and work to revitalize your

online, print, and overall look.

THINK ABOUT IT…

Who we are and how we present ourselves matters.

Brings our values to life

to ensure our actions

support our words

Establishes our voice to

reflect our distinct

character

Clarifies how we present

our offerings so people

understand what we do

and how they can

engage with us

Refreshes our visual

identity to energize our

look and feel while

celebrating our heritage

A PR Plan ensures each

club fulfills the goal

A PR PLAN…

Rotary International Calendar Including Areas of Focus Months

Updated October 2014

Effective 2015-16 Rotary Year

Month

Focus

July Undesignated

August Membership and Extension

September AOF: Basic Education and Literacy

October AOF: Economic and Community Development

November The Rotary Foundation

December AOF: Disease Prevention and Treatment

January Vocational Service

February AOF: Peace and Conflict Prevention/Resolution

March AOF: Water and Sanitation

April AOF: Maternal and Child Health

May Youth Services

June Rotary Fellowships

Is vital to the success of your

leadership plan 2015-16

Following the DaCdb Calendar is one

predictor of success

The DaCdb District and Club Calendar

LIST YOUR PR GOALS…

Wake-Up Call: Do a goal check every month to see how your PR efforts are paying off.

Pair the internet-savvy members with those who are less experienced and help them

navigate the club website. Help members register for a MY ROTARY account.

INVENTORY

ALL CLUB MATERIALS

Dust Catchers (out-of-date materials) should be stored

away…and members should be focusing on the most

current icons using Public Image toolkit materials.

Rotarians are smart, compassionate, persevering and inspiring…

Your club’s PR Plan should reinforce the following words in all forms of communication (especially in reference to member’s leadership and service):

Knowledgeable

Perceptive

Confident

ThoughtfulSincere

Engaging

PurposefulUpbeatHopeful

Visionary

Courageous

SIMPLIFY THE PR PLAN

Our Voice:

Who We Are!

PI Goals Should Always Stress

REFRESHING

Your Club’s Public Image

#2 Image EssentialUse social networking

and RI's Public Image

Resources to publicize

action-oriented service,

membership and

fund-raising efforts.

THE TOOLKIT

Why not train your brain to use the following image standards?

Arial Narrow type was

used for the official

slogans

A variety of type sizes

add synergy to the

overall look

The official blue and

gold colors added

dimension to the

otherwise flat surface

The Masterbrand

signature and Mark of

Excellence appear

prominently

The video features

members “voices”

thanking non-

Rotarians and

community leaders

for their support

STANDARDS WORK

PRE-PLAN YOUR PR APPROACH…

WHICH PHOTO WORKS BEST?

Think like a reader and a reporter! If you could only choose one that

best represents your club, which one would it be?

HINT: Look at the

foreground and

background, the use

of vivid colors, the

action/emotion, and

most importantly, the

sharp focus.

WORKS BEST IN CLUB SCRAPBOOKS

AND GRSP PROMOTIONAL MATERIALS

Pride in Programming: Kudos to our talented GRSP students who bring an

international flair as well as a heightened cultural awareness to our Georgia Rotary

family and local communities.

PREFER ACTION AND EMOTION

Don’t be afraid to layer words or the official “wheel” mark on photos of your club

in action…but please double check for readability. Content over Decoration!

VISUALS NEED VERBALS

Are your club members engaging with non-

Rotarians and partnering with other affiliates?

Let the public know!

YOUR PR SIGNATURE

#3 IMAGE ESSENTIAL

Are you promoting and defining our Core

Values – Fellowship, Integrity, Diversity,

Service and Leadership

REFRESHING

Your Club’s Public Image

A MOBILE-FIRST, CLOUD-FIRST WORLD…

Where does your club stand? How are your members touching the hearts and minds

of your community? Use social media and the PI toolkit to tell your story. Prove your

worth: Apply for a Zone Public Image Citation. It matters to your members.

#4 IMAGE ESSENTIAL

Emphasize vocational and humanitarian

service to Rotarians and non-Rotarians alike

REFRESHING

Your Club’s Public Image

Tina Hollcroft, International Service Chairperson, Eastern Hemisphere

The Rotary Club of Greene-Putnam Counties

Joanne Tolleson, District Training Coordinator

The Rotary Club of South Forsyth County

George Pirkle, Literacy Chairperson

The Rotary Club of Forsyth County

WELCOME OUR NEXT PRESENTERS

Tina Hollcroft

Joanne Tolleson George Pirkle