Library Instruction for ADM 300

Ning Zou Reference & Instruction Librarian

Outline• Research process

– Industry research– Company research

• Resources showcase– Industry profile resources– Company profile resources– Trade journals

• Competitions – Nike – Tommy Hilfiger– Polo Ralph Lauren– Reebok

• A tour of Gov Docs

Research Process

• Research the industry first

• Find a company from industry profiles

• Research the company

• Company websites and trade journals are also helpful

Industry Profile Resources• Standard & Poor’s Industry Surveys –

Apparel & Footwear– Current environment– Industry Profile

• Industry trends• How the industry operates• Key industry ratios and statistics• How to analyze an apparel company

– Comparative company analysis

Industry Profile Resources (cont’d)• Encyclopedia of American Industries

– Industry snapshot– Background and development– Industry leaders– And more

Follow Me or Refer to Your Yellow Handout…• Let’s take a look at Encyclopedia of

American Industries

Industry Profile Resources (cont’d)• Business Source Premier via business

searching interface– Industry profiles - global– Company profiles– Country reports– Market research reports

Follow Me or Refer to the Yellow Handout…• Let’s take a look at Business Source

Premier

Company Profile Resources

• Mergent Online (only covers US companies but lots of US apparel companies are TransNationalCorporations)– Company details– Company financials– News

Follow Me or Refer to the Yellow Handout…• Let’s take a look at Mergent Online

Company Profile Resources (cont’d)• Hoover’s

– Company information

Follow Me or Refer to the Yellow Handout…• Let’s take a look at Hoover’s

Company Profile Resources (cont’d)• Business Source Premier

– Company overview– Key facts– Major products and services– Locations and subsidiaries

How to Find Trade Journals?

• Go to library’s homepage

• Click find books

• Click basic search

• Fill out the blanks– Search for: textile industry or fashion– Search type: subject heading– Quick limit: periodicals

Here Comes the Competition• Teams with same brand name are competitors• Please do not flip the worksheet until I set up the timer• You only have 20 minutes• Answer all the questions and turn the worksheet in to

me right after you are done• You could answer all the questions together or split the

questions and answer them individually• Each team only needs to submit one worksheet to me• The first team of each brand that gets all the answer

right wins. • Winners will be rewarded!• It’s all about team work!

NIKE Business Source Premier

1. The company operates in US, Europe, Asia Pacific, the Middle East, and Africa.

2. Nike Europe is in which country? the Netherlands

Tommy HilfigerBusiness Source Premier1. Tommy Hilfiger is headquartered in

Kowloon, Hong Kong 2. Please list two products that the

company offers Menswear, Womenswear, Childrenswear, Jeans, Homewear, Toiletries, and Fragrance

Polo Ralph LaurenMergent Online1. As of Apr 1 2006, Polo Co. operated

145 outlet stores worldwide.

2. What’s the company’s Ticker Symbol?

RL

ReebokHoover’s1. Reebok International sells its

products through subsidiaries and independent retailers in 170 countries and territories.

2. List the company’s first three competitors please: Fila USA, NIKE, and PUMA

Getting Help• Reference desk

– One on one help with your assignment, research paper, and any reference questions

• By appointment – Call me @859.622.3052– Email me @ning.zou@eku.edu

• IMing us– Screen name: ekulibraries

• Email us – http://www.library.eku.edu/askalibrarian/request.php

Let’s Get Out of Here • Tour of GovDocs