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REDIA NEWS

Energizing the music department. Libraries are meant to attract users because of the opportuni-ties they provide. But how? Page 4

A world of inspiration at your fingertips. An easy, inspiring and engaging point of access to the online resources. Page 8

Visual and social search - a vivid and inspiring way to present literature and other library materials. 2

2nd edition / April 20th 2013

Theme: The Digital Library

BRING DIGITAL LIFE

INTO THE PRINTED BOOKS

SEE HOW ON PAGE 3

2 REDIA NEWS 2nd edition / April 20th 2013

Danish libraries are undergoing a great transformation, in which digitalization is playing a key role. Knowledge, education, learning and cultural activities remain pri-orities at the library, but the way in which these goals are pursued is changing.

Many new digital possibilities are advancing in the library itself and as remote services that users can access from home. There is a broad range of develop-ment opportunities just waiting for libraries to learn from each other and neighboring fields in order to make the best of each other’s experiences and create useful synergies.

Users appear to be satisfied with the developments taking place at the Danish libraries, according to a re-cent survey from March 2013, which was the hitherto most extensive nation-wide study into library users’ relationship to the libraries. The surveys suggested that users are welcoming the libraries path to the fu-ture with new, quality services.

Yet many exciting opportunities for development re-main unexplored. In this Newspaper Redia points to new openings, digital trends, new needs and ways of creating innovative solutions that will adapt to the times and the changes being undertaken by the li-braries.

We put libraries in their proper context and offer ex-amples of current solutions, as well as potential new ones that could be developed – for the library space itself, for the Internet, presentation of digital materi-als, integration of physical and digital materials, why libraries need new websites, how libraries can have mobile employees, and much more.

Enjoy,Redia A/S

The Digital Library


2nd edition / April 20th 2013 REDIA NEWS 3

Inquisitive booklovers can use our app to go backstage and explore the books through author bios, reviews and samples in the form of e-books and audio books. The app serves as a meeting point for a variety of resources on the nominated books, and was devel-oped as a prelude to the selection of the winner of this year’s 10th anniversary of the Readers Choice Award. The Danish Newspaper Berlingske Media and the Danish Library Association awarded the price. The app included a voting feature that highlighted the win-ner after the official announcement was made.

Danish Readers’ Choice Award 2013Redia has developed an app for the 2013 Readers Choice Award that gives you the scoop on the 10 nominated books. Scan the QR-code – try something new and learn more about what augmented reality can do for you.

The app also serves as a demonstration of how physical and digital materials can be integrated, and illustrates the potential in adding new dimensions to physical books. Using augmented reality, physical books can be scanned at the library or in stores and provide users with direct access to information and in-spiration. Just as this booklet shows, our app can add depth to print-media reviews and extend the longevity and value of physical copies.

AUGMENTED REALITY EXTENDS THE REALM OF POSSIBILITYOur app can be used to scan books through augment-ed reality, which opens the door to the underlying digi-tal universe. Augmented reality is a digital layer that can be applied onto an image and made to appear through a smart phone or tablet. In this case, you will see a tree grow out of the books. The tree holds ten dangling icons that each represent one of the nomi-

nated books. Tapping on one of the icons presents the user with the book’s digital resources.

Augmented reality is still a relatively new technology, but one that is turning up in more and more contexts as its true potential is discovered. Prof. Kaj Grønbæk of the Department of Computer Science, who has taught courses on augmented reality and tracked its develop-ment for a number of years, finds that “AR has gone from a “nice-to-have” to a “need-to-have” technology.”

At Redia, we have seen an increased demand for solutions that incorporate augmented reality. In fact, augmented reality does not just add to current pos-sibilities – it actually expands the realm of possibility. The boundaries between the physical and digital world blur, creating new possibilities, and all that remains is to expand our mental horizons.

Watch video

Readers Choice Award 2013Download the app, hold your smart phone over the cover of one of the book, and watch the world of the book open up to you


THE LIBRARY OF TOMORROWBy the end of 2014, the new central library and local government service center of Aarhus will be com-pleted. The massive new building has been dubbed Dokk1, which will hold the ”library of tomorrow.” Its core values are meeting the citizens on their terms, life-long learning and experience, diversity, cooperation and networks. More specifically, Dokk1 is intended as a place that inspires people to be more inquisitive, insightful and wiser. A place that stimulates learning and new experiences, and creates enticement mo-ments where citizens are open to getting involved and committing. Especially in order to support innovation and creativity through its inspiring and ever-changing surroundings, just to mention a few of the ideas. The visions surrounding Dokk1 poses interesting questions about the role of libraries and might be an indication

of where libraries in general are going. Judging from Dokk1, it would seem that libraries need to appeal to visitors in light of the experiences and opportunities that they offer on site. The enormous available spaces at Dokk1 can accommodate all of those visions, but there are many opportunities to be found on a smaller scale as well. One example takes place at the Copenhagen Central Library, where “Audiofaktor” has become a part of their music department.

Audiofaktor is a mixing program that transforms mu-sic into an interactive visual universe. It displays the individual tracks of a song as circles that can be ma-nipulated at the touch of a screen, and provides an intuitive way to play around with the music, clip little sound bites into the program, move around, adjust vo-lume, blow up the sound circles and create awesome remixes.

ENERGIZING THE MUSIC DEPARTMENTAudiofaktor er udviklet af Redia, som har fået utrolig Audiofaktor was developed by Redia, and we have had

incredible feedback about how users have received our music program. Audiofaktor is an obvious addition to any library music department. The ambition on the part of the libraries to raise awarenesss of niche music can be fully met using Audiofaktor, which invites people to explore music in entirely new ways. Our music program unites immer-sion, play and learning in a single program, and offers a new route into music, as users can create their own personal soundscapes. As co-creators of the music they will be naturally motivated to explore music in different ways than usual, which fosters an increased appreciation of the individual instruments, different genres and how they all combine. Audiofaktor also includes the option of connecting music education and music lending directly with the users’ experience of the program. Immersion, creativity, inspiration, learning and involve-ment – we’d say Audiofaktor does alright. How would it fit in your library?

A Library Brought Alive – Why Don’t You Join In? Libraries are meant to attract users because of the opportunities they provide. Involvement, creativity and learning are some of the visions that have to be put into practice to reach out to users, but how?


FEATURES OF THE APP• Search capability• Information about the material• Location of the material• List of copies at the library• Particular check-out history of the material• Other materials in the same series• Orders placed for the material• NFC integration

Out and About in the Library

MOBILE EMPLOYEES Achieving mobile employees is a priority in many in-dustries, and no less so in the libraries. The number of smart phones and tablets in circulation has boomed, and that has implications both for our mobility and the way we communicate with each other. In the busi-ness world, salesmen and customers can casually leaf through digital catalogues together, and make orders in the store, at the clients’ or on the road. Through mobile applications, systems can be interconnected to improve efficiency and customer service. Practically all the same circumstances apply to the library world, too.

Hence, a “librarian’s app” has emerged as a relevant solution for libraries of the future. The app is a new, mobile tool for librarians for servicing users on the library floor. The objective is simply to untether librar-

ians from their bases at the computer, and allow them to access most of the information that they so far have only been able to access from their worksta-tions. Answering the questions that inevitably arise when librarians show visitors around the sections of the library will no longer require the librarian to return to his or her desktop computer.

APPS FOR ALLIt is important aspect of being able to market this ap-plication toward library users that the librarians them-selves incorporate the app into their daily routines. Although they aren’t identical, that would nevertheless create an obvious opportunity to make the user aware of the app that has been developed for them.

FUTURE OPPORTUNITIESDown the line, it is easy to imagine that the librarian’s app might incorporate other features that could ease the librarian’s workflow. For instance, book requisitions could be included as a feature in the app, to allow the lists to be updated dynamically and easily as books come off the shelves, which would be both informa-tive, and save paper and money.

A new solution is being planned to untether librarians from their bases at the computers by enabling them to fetch information on the fly that they - till now - have had to access from their workstations.

The opportunities are legion, and they appear once a need is identified. For that reason, Redia maintains a close dialogue with libraries as well as end-users. We would love to hear other suggestions regarding the continued development of the librarian’s app.


THE LIBRARY’S NEW COMMUNICATIONS CHANNEL Redia has developed an app that is making Danish libraries more accessible to their users than ever be-fore, and opens a new communications channel for the libraries. Using our app, libraries can advertise events and announce news to the users on the platform that many people today use as their primary source of information and social communication – their smart phone.

Our app lets the user conduct searches among ap-proximately 1.7 million items –books, magazines, movies, music and much more. When a user finds rele-vant material, he or she can reserve it directly through the app. Beyond simply being a tool for reserving books, it also provides the user with the latest news from the library and an overview of the many activi-ties that take place there. And finally, the app gives an overview of libraries and their current opening hours.

AN ADAPTABLE APPThe app was developed to allow each library to have the app’s visual identity customized, and manage their own news and events, but that isn’t all the libraries can do. The system behind the app has been built-up in several modules, which simply means that its func-tions can be expanded or simplified according to your needs and preferences. For instance, the app can be expanded to include a scanner function, which opens up a range of informa-tion: other books by the same author, books in the same series and suggestions based on what “other users also checked out,” etc. The simple way of scan-ning a book makes it easy to find your way around the library and check a book out.

Whether users are in the library, on the road or at home, with a library in their pockets they’ll have easy access to invaluable knowledge and inspiration.

The Pocket LibraryMobile units are a channel that can put li-braries into closer contact with their users, and embed libraries in contexts relevant to their users. We need things to be right at hand – and that goes for libraries, too.

Google Play App Store


CONTENT+Content+, developed in cooperation with the Aarhus Municipal Libraries, uses RFID-tagging, which has re-placed the ordinary barcode at these and other librar-ies. Redia is pleased that we can now take advantage of the new possibilities opening up with the arrival of RFID technology and the newly-tagged books.

A new product based on RFID technology provides libraries with new ways of inspiring, informing and making recommendations to users. Our product opens the door to a world of content surrounding each book and ties in to an endless chain of related contents. Hence the name: Content+

Bridging Physical Books and Digital Content

Through Content+, Redia has created an intercon-nection between the digital and physical resources of the library. Scanning a physical book in Content+ opens the door to its digital universe, allowing users to explore the book’s background by reading reviews and author bios. They can also delve into e-books and audio-books, which they can email to themselves and access later on their own mobile devices.

Content+ connects its users with relevant content and establishes context to exactly the kinds of books the user is interested in. At the moment, we are able to scan children’s literature, fiction, and academic litera-ture, but we plan to include music and films in a later update.

A NEVER-ENDING CHAIN OF INSPIRATION Each book sets off a never-ending chain of inspira-tion - to other books by the same author, books in the same series and to books that ”others who bor-rowed this book also took out.” This function inspires users to borrow other materials than they had origi-nally thought of. When users want to record a few of the many books they have seen, they can easily send themselves a list of books through Content+. Content+ is especially advantageous for unmanned libraries, as it allows users to serve themselves.

Content+ is one of the first RFID products in the library market, and Redia looks forward to developing more solutions based on this technology.


NOVELY, CONTEXT AND INTEREST LibraryOnline brings together the many digital services in the library sector, makes them easy to access and places them in a wider, contemporary context. With our app we have created an easy, inspiring and engaging point of access to the libraries’ online re-sources. Contents, design and navigation go hand in hand with our app, which is based on the bookshelf-metaphor. The front page consists of bookshelves packed with browsable materials. If you come across something that looks interesting, you can click on the material and delve into the website it is from, while remaining within the app – just like taking a book of a bookshelf and digging in.

The purpose of LibraryOnline is to present users with an editorial digest of online resources in a single tab-let app, organized according to theme shelves: fiction, history, travel, technology and art. In addition, users can create their own personal theme shelves and use them to seek out relevant materials that are according to their own personal interests.

Library Online operates partially according to “a novel-

ty principle”, which selects new and current digital ma-terials for the user, in part according to “a serendipity principle” that presents users with digital content they did not expect to come across in that online resource. Furthermore, it is worth mentioning that LibraryOnline remembers the users’ access codes, so that they only need to log in a single time per online resource.

A SINGLE SOLUTION FOR EVERY PUBLIC LIBRARY IN THE COUNTRYFor the time being, LibraryOnline is available at the Copenhagen and Aarhus municipal libraries, who de-veloped the app in cooperation with Redia. However, we have more far-reaching plans for this opportunity:

”Our vision for Library Online is to make the app avai-lable to every public library in the country thorough Danskernes Digital Bibliotek. Our goal is to link more and more online resources to the app as soon as they become available in the Well. Our goal is furthermore to develop a single sign-in solution, so the LibraryOn-line users only have to log in once before they can ac-cess the digital materials in the many online resources the app containse“ explains Morgen Bengtson of the Copenhagen municipal libraries. The Well is a national data repository (the TING “well”), which harvests, relates and distributes meta-data.The first and newly launched version of LibraryOnline is primarily intended for the +45 year olds. As the se-lection of materials in the Well expands, it is easy to imagine that we might develop variants of the app

A World of Inspiration at Your FingertipsA single solution for every public library in the country - that is our vision for ”Library-Online”, a tablet app that grants access to the libraries online resources in an easy, inspiring and engaging way.

that appeal to different target audiences, or focus on particular topics. There are already some ideas on the drawing board. NECESSARY PRECONDITIONS TO A GOOD RESULT LibraryOnline is the outcome of a series of workshops, exercise and iterative processes that were organized by Redia and conducted in cooperation with the Co-penhagen and Aarhus municipal libraries. Putting vi-sions into words, identifying target audiences, drafting scenarios for the future, conducting end-user inter-views and so on are just a when it comes to the pro-cess of slowly, but surely, moving toward an app that is at once innovative and inclusive of the end-user.

At Redia every project is rooted in a process that in-cludes and challenges the customer, makes sure that Redia has understood the client and the end-user, and captures the essence of the project. Through these processes we create solutions that make a difference – and often go beyond the initial idea

”LibraryOnline has had a good iterative development process with Redia. Redia are good at understanding the public libraries and the needs of our users, and they have several years of experience in the area. They were the driving forces behind a powerful and intuitive design for Library Online” - Morten Bengtson of the Copenhagen municipal libraries.

The vision for Library Online is to make the app available to every pub-lic library in the country. The goal is to link more and more online resour-ces to the app as soon as they become available in the Well. A national data repository, which harvests, relates and distributes meta-data.

Download the app ”Biblioteket Online”


QUICK FACTS• Be inspired by today’s materials• Follow the source when you want to delve deep• Save materials to your reading list.• Customize the app by searching your favorite

author, your next travel destination, a historical event or …

• Organize your bookshelves according to your personal preference

• Collapse the bookshelves when you need a quick overview.


tion. This setup provides the users with inspiration and information in a context that is relevant to their interests.

Once a book has been selected, the user is presented with basic information on the book as well as addition-al information about other books by the same author, books in the same series and suggestions based on what “other users also checked out…”The library can very easily define and adjust the con-tent of the machines, e.g. to decide what to introduce to the users under the “We recommend” heading. Redia’s software platform InfoGalleri lets libraries free-ly create and edit lists. The machine retrieves relevant content for each book directly out of the Well - a na-tional data repository, reducing the editorial workload to a minimum..

The Lending MachineAt Copenhagen central library, the book-shelves have been made digital and book cov-ers put on display. 21 interactive screens now adorn the ends of the bookcases around the different sections of the library.

VISUAL OVERVIEW AND INSPIRATIONHaving a visual encounter with the book, rather than simply being confronted with a row of book spines, has a powerful effect on the users. The machine gives them an overview of the library’s physical resources, and the vending machine metaphor gives an intuitive sense of how to interact with the screen. The visual presentation makes using the screen an intuitive ex-perience for both children and adults, and furthermore the inclusion of book covers has enabled libraries to highlight less checked-out items. Thanks to the digital bookcase, the deck has been shuffled, and ‘old’ books have come back into the public eye. It shows in the number of check-outs at the Copenhagen Library.

GET YOUR BOOK FROM THE MACHINEThe “lending machine” is the name of our new product that offers users an intuitive experience of drawing a book from a vending machine. Users can tap on one of the machine’s book categories and the machine will display scores of book covers for users to browse.

At Copenhagen central library, the automated library machines have been mounted onto the sides of book-cases, and each machine is directed at a particular section and can be adapted to the bookcase in ques-


with others and seek inspiration from those of others. This creates a lively atmosphere and new connections on the basis of shared interests and personal involve-ments.

The idea for the app came from Go’Bog, which is an iPad-app that presents a selection of good books – re-viewed, discussed and mulled over. The app has back-ground information about the books, bonus info from the authors and especially lots of inspiration for new reading. Content for this app is maintained manually at the moment, while Litteratursiden’s app takes its contents directly from the already existing site.

INSIDE OUT – INTEGRATION WITH FACEBOOKThe app is basically founded on an extensive and steadily growing collection of quality content, but there is more activity, involvement and more never-ending chains of content with a social sharing principle. If a reader is inspired by a recommendation, he or she can share it with their friends on Facebook or check out which other bookshelves it has been added to. It might be a shelf with other books that resonate

Social Experiences in Literature A new app offers a forum for social and active literature communities where users create the activities and inspire each other. Through a tie-in with social media, literature gains a renewed presence on the Internet.

The app serves as an instigator for the mutual exchange of reading and literary experiences, and lets users create micro-communities for their mutual enjoyment.

with the user’s interests or reading habits. The social aspect fosters a great deal of inspiration and literary communities, and in this way Litteratursiden not only provides content, but also serves as an instigator for the mutual exchange ofreading and literary experi-ences, and lets users create micro-communities for their mutual enjoyment.

Integration of the app with Facebook makes for a different kind of online presence on the basis of the users’ own ‘shares’ - one that branches out and in-cludes friends of readers, who tend to listen more to personal recommendations. That helps literature reach new readerships, who can also take part in a social reading experience.

LITERATURE IS UNFOLDING IN NEW WAYSLitteratursiden is for anyone who wants to find inspira-tion for quality reading experiences, discuss literature and get involved in literature debates – a platform for editorial and user-generated content, including author bios, reviews, videos and much more. Until recently the page had been purely Internet-based, but now the rich contents and well-visited site that make up Litteratur-siden are spilling over into new platforms. Emphasis now lays on the lively community and personal inter-est in the user base, and it is all being done through an app. The app offers a platform from which to share literary experiences, where readers can create their own bookshelves, save favorites, share bookcases

Download the iPad app ”GO’ Bog”


VISUAL SEARCHES AND SOCIAL INTERACTIONIntuitive and inspiring gateways into the world of books rather than traditional, text-based search re-sults – that is the essence of our new solution for the Kolding Libraries. We have produced a multi-touch table that helps visitors orient themselves visually and makes it easier and more enjoyable for them to find inspiration about the library’s materials. Book covers, images, video and text on the materials add depth and perspective to users’ searches, and the table is fitted with headsets, so users can play sounds and videos. The table has become a natural gathering point for visitors, who can delve into the library’s many resources and talk about literature collaboratively. Ma-terials can be presented according to literary themes or periods, and if any of the materials catch the users’ attention, the table can be used to e-mail links directly to the users.

The learning table is interactive, and lets users interact intuitively with it using their fingers – they can move, resize and rotate most of the content on the table. Communication begins even before the users make physical contact with the table, because the table is ‘smart’ and can sense visitors as they approach. It then sorts the materials according to category by glid-ing them across the surface of the table, creating an engaging effect that entices visitors to interact with the table.

THE LIBRARY DOESN’T NEED TO DO ANYTHING – BUT THEY’RE MORE THAN WELCOME TOThe interactive learning table will initially draw on ex-isting data sources, so libraries do not need to add content manually. The library can however choose to select particular materials for the presentation table. If we imagine a library that is having a special Søren Kierkegaard theme, they can choose to only show ma-terials that are relevant to Kierkegaard.

The Interactive Learning Table – Intuitive Searches An innovative product that allows libraries to present literature and other library materials in vivid and inspirational ways.


ONE SYSTEM – MANY OPTIONS The digital world is multifaceted and offers tremen-dous opportunities for users as well as librarians: interactive solutions accessible in library spaces, on the Internet, through apps, and for inspiration, infor-mation and communication. No matter the specific need, there are positive synergies to be realized from coordinating differing media platforms, while at the same time being able to cater to particular media and target audiences. A number of libraries already have a system that meets that need – that system is Redia’s platform, also known as InfoGalleri. InfoGalleri is an intuitive and dynamic digital plat-

As the demand for new digital solutions for the library sector increases, there is an equiva-lent rise in the need for centralized admini-stration options for all the different solutions. “InfoGalleri” offers great flexibility and the capacity to communicate across digital media platforms and physical installations.

form that lets libraries create and manage content for different media with a single tool. With our soft-ware platform, libraries can deliver clear-cut digital messages in the right format, at the right place and at the right time. Being able to manage and distrib-ute content from a single point also makes for more efficient work routines and lightens the day-to-day workload of the librarians. The system also allows for cross-platform content sharing. Many libraries use InfoGalleri to manage apps, as well as for digital signage, but there are many other potential applica-tions.

NEW OPPORTUNITIES IN THE LIBRARY SPACE – INSPIRATION FROM OTHER FIELDSThe role of libraries is changing – many library resourc-es can be accessed without a visit to the library, and face-to-face interactions are posing new and greater challenges. This is a field where there are interesting perspectives to be drawn from the world of museums. Redia has extensive experience developing solutions for museums, and our software platform is an equally effective tool in this area. Indeed our unique software

Flexibility, Trans-media and New Development Opportunities

platform makes up the backbone of Redia’s solutions, which makes it easy for us to expand our capabilities as new needs arise.

The Cultural Museum in Spinderihallerne in Vejle, opened in March 2013, is a good example of a prac-tical implementation of our platform. Redia brought archeological finds to life through technological pre-sentation and interactive experiences. Redia designed and delivered content presentation in every imagin-able shape and size for six different exhibitions - an interactive dance floor, a multi-touch café table and interactive displays with original artifacts, to name a few. Each installation was managed through the plat-form, and the digital contents can be replaced dynami-cally, as customers are free to add new content on their own. All in all, InfoGalleri offers great flexibility and opens the door to a range of solutions that can be easily and quickly implemented, as well as future solutions that can be designed in cooperation with Redia and local libraries. InfoGalleri enables flexible libraries.


You only have to look around to see how smart phones are being used in every situation. Smart phone sales have surpassed the number of personal computers, and new habits are taking root. Today, smart phones are the most common point of origin for online activi-ties. Interactions often carry over to devices with big-ger screens, but the fact remains that the experience as such usually starts on the phone. That places new demands on how we build websites – and no less so for libraries.

”Responsive web design” is the name of a new kind of Internet, and it is expected to take hold in 2013. Responsive web guarantees that users have a positive encounter with your website whether they are access-ing it via a computer, tablet or smart phone.

PREPARING FOR THE FUTURE THROUGH THE RE-SPONSIVE WEB DESIGNThe name responsive web reveals its purpose – to be a web that responds and adapts to the size of the screen

Ever Greater Need for a New Kind of Website for LibrariesToday, the majority of online activities begin on cell phones, which means that websites need to be user-friendly on smaller screens. Responsive web design is the name of the new standard in web designs that adapt to the size of screen.

displaying it. If you access a website via your mobile phone, your typical experience will include zooming, navigating and maneuvering the website with your fingers in order to see the all the content and make the buttons big enough to click – quite a cumbersome experience with far too many things displayed on far too little screens

”It is all about optimizing the interface that users en-counter. The advantage of using response web design is that you can design a single system that is flexible enough to scale its contents according to the resolution of the screen, and works both horizontally and verti-cally,” says Janich Thorsager, digital designer at Redia.

No matter how many versions of different devices your website can handle today, a new version will be around the corner tomorrow. The flexibility inherent in response web design prepares you for the future.

THE RECIPE FOR AN OPTIMALLY DESIGNED WEBSITEResponsive web design forces you to focus on the most important content on the site. It has a fluid structure that reorganizes the content according to screen size. Any superfluous details will be cut for mobile screens, which speaks to the core of responsive web design: it requires you to know your users and their needs.

The Skanderborg municipal libraries are among the first libraries that have taken the step toward respon-sive web design, and are right now developing their

website in cooperation with Redia. We started out by rethinking library websites, and thought long and hard about the content. What do users use the most? What are their habits like? What is the most important thing to emphasize on the website? How functional is it or users? What does the library itself want to distribute? Everything can appear equally important, but it is im-portant to move beyond that mindset – reality is quite different.

Our development of the Skanderborg municipal library website has therefore been based on mobile units. That forces the library to focus on the essentials “This has resulted in a simplified edition that accom-modates the users both content-wise and visually, which displays contents based on the choices user make as they engage with the website. Basically, it is a chain of associations that allows users to select relevant content based on their own choices,” Janich explains..

Ultimately, Information needs, contents and design all need to come together as a whole. The choices you have to make in order to transition to responsive web design are a perfect opportunity to create an optimally designed website.

No matter how many versions of different devices your web-site can handle today, a new version will be around the cor-ner tomorrow. The flexibility inherent in response web design prepares you for the future.


COOPERATION AND END-USER INVOLVEMENTWe always base our work on the content itself – what we are communicating and what needs we are meet-ing. For that reason, cooperation with libraries and end-users make up an important part of our working routine. At the heart of Redia lies our capacity for chal-lenging prevailing practices and rethinking established ideas in close cooperation with our clients, partners and end users. Redia: Rethinking digital dialogue. That is how we create the unexpected and deliver the best results.

Iterative processes are deeply embedded in our cor-porate culture. We constantly qualify the content until we arrive at the best and most robust solution. Our team of unique employees collaborates and cooper-ates across professional fields throughout the entire development process.

INTEGRATED SOLUTIONS THROUGH CROSS-DISCIPLINARITY Creating good solutions requires bringing content, design, space and technology together as a whole. Redia’s cross-disciplinary team is capable in each of these distinct areas, and by integrating them from the very beginning we achieve comprehensive solutions that present our customers’ content in innovative and supportive ways.

Redia: Rethinking Digital Dialogue Redia is a design and software company that creates digital communication solutions for libraries, cultural institutions and large com-panies. Thanks to our deep awareness of the chal-lenges libraries face, as well as all the pos-sibilities, and our knowledge of the newest technologies, we have the necessary insight to support and further develop the performance of libraries.

We engage with each other’s professional backgrounds and work together as a group to produce comprehen-sive solutions of the highest quality. For us, it is vital that content defines choice of the technology and design – and not the other way around.

CONNECTING SPACES, PHYSICAL MATERIALS AND DIGITAL RESOURCESRedia are experts at putting library spaces and physi-cal materials into connection with their digital opportu-nity, including solutions that inspire and orient users in a given space – from the section, bookshelf through to content itself. For example, the arrival of RFID-tagged books has opened all new opportunities that we are using to connect physical materials with the online world. We take users behind the books and connect them to the associated digital resources, as well as a never-ending flow of inspiration for new books.

RELEVANT AND CONTEXT-SENSITIVE SOLUTIONSOne of Redia’s specialties lies in enriching the user’s world by adding depth and perspective to the experi-ence – that might be through apps that personalize the user’s relationship with the library or content so-lutions that tie directly in with the users’ interests. By delivering relevant information when it makes sense to the user, we motivate them to make the most of the library’s resources.

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