redefining mobile: capgemini mobile world congress show special e-book

8/2/2019 Redefining Mobile: Capgemini Mobile World Congress Show Special e-book

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Redefining Mobile

Telecom, Media & Entertainment the way we do it

Capgemini Mobile World Congress

Show Special e-book

TelecomMedia & Entertainment

Mobile Data


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Contents

Introduction 2

Mobile Insights 5

Network Operations Evolution 6

Mobile Enterprise: Maximising WorkforceProductivity in the Age of Consumerisation 8

Pricing Strategies for Mobile Broadband Services 10

Mobile Propositions 13

Mobile Data Explosion 14

Telecom Transformation 16

About Us 21

Who We Are and What We Do 20

TME Experience 22

Meet the Team 24


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Helping Redefine Mobile

Capgemini Mobile World Congress e-book

2

MWC delegates will be interested in

this e-book because:

Capgemini offers some perspective

on the latest technological trends andgrowth strategies for the global mobile

industry

The Congress asks all of us to

address the way that we redefine

communication

Contact Capgemini nowContact Capgemini now

Far more than a merecommunication device, mobilesnow serve as our books, healthmonitors, payment transfer

devices, social connectors and tourguides. Mobile technology isembedded in our cars, homes,appliances, governments andutilities. Mobile is enhancing andexpanding education and thus,transforming the world. MobileWorld Congress 2012 willcelebrate the current state ofmobile and offer a glimpse intowhere mobile has the potential to

go next.

2012 Event Overview, GSMA

Capgemini has produced apublication for our presence atMobile World Congress 2012.

Along with the rest of themobile industry attending thisannual gathering, we have a

vision to enable, lead andaccelerate the mobileredefinition.
http://www.capgemini.com/http://www.capgemini.com/http://www.capgemini.com/http://www.capgemini.com/


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In this e-book we share acollection of mobile insightsexploring the key issues faced bythose attending the MWC 2012Congress. In addition, we

showcase some select solutionsand services of ours mapped tothe show themes for those thatmay find it helpful in addressingsome of the challenges raised.

Capgemini is no stranger to themobile industry and its evolvingecosystem. We have worked withtelecom clients for over 40 years helping clients as fresh

business models emerge, newplayers and trends demandchange, and evolving technologyshifts ways of doing things.

I trust you find this selection ofpapers and solutions interestingand thought-provoking. Pleaseget in touch if you would like todiscuss anything further.

Dee Burger,Global Sector LeaderTelecom, Media & Entertainment,

Capgemini

3

MaximizingAssets, Unleashing

Growth andTransforming to

Succeed


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Mobile Insights

A collection of mobile insights exploring

the key issues faced by those attending the

2012 Mobile World Congress.

Network Operations Evolution

Mobile Enterprise: Maximising Workforce Productivity

in the Age of Consumerisation

The Price is Right: Pricing Strategies for Mobile

Broadband Services


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Constantly evolving your networkis a must if an operator is to staycompetitive. Ensuring yourapproach to network growth

matches the markets speed ofchange is difficult. Moreover, yourmigration must not jeopardizedelivery of the latest services toyour customers. Capgeminis DeeBurger will moderate a session atMobile World Congress onmanaging this network evolution.

Click here to find out more on theconference session:

Technology developments andbusiness pressures aredestroying many old barriers between networks and IT, voiceand data, fixed and mobile,telecoms and internet. Thischange offers operators thechance to manage theirnetworks and services in new

ways, lowering costs andopening up fresh businessopportunities.

However, for operators to takefull advantage of theseopportunities requires someradical changes throughouttheir business, networks and ITsystems. There are considerable

challenges to overcome, notleast the management ofconverged networks, ofdifferent wireless technology

generations and of anincreasingly complex multi-vendor environment.

Based upon practicalexperience, this session focuseson how to evolve mobilenetwork operations effectively.It offers delegates the chance tounderstand the path towards anew style of networkoperations, how to takeadvantage of its benefits andhow to avoid the dangers onthe way.

Technology Evolution:

Network Operations Evolution

6

Session Title:

Technology Evolution: Network

Operations Evolution

Session Date:

Thursday 1 March 2012

Session Time:13:30 15:00

Session Room:

Hall 5 Auditorium 2
http://www.mobileworldcongress.com/sessions/technology-evolution-network-operations-evolution-1http://www.mobileworldcongress.com/sessions/technology-evolution-network-operations-evolution-1


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attending this session because:

Operations need to run smoothly

and efficiently for customer experience Its tough to find the right balance of

legacy and next generation OSS

Find out more about evolving to NextGeneration OSS

Dee Burger,Global Sector LeaderTelecom, Media & Entertainment,

Capgemini
mailto:dee.burger%40capgemini.com?subject=mailto:dee.burger%40capgemini.com?subject=mailto:dee.burger%40capgemini.com?subject=mailto:dee.burger%40capgemini.com?subject=


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Consumerisation of IT is softeningbusiness boundaries andcompanies must react faster thanever to market conditions and

consumer demand. CapgeminisFernando Alvarez will speak atMobile World Congress on thisvery topic.

Click hereto find out more on theconference session.

The enterprise is becomingincreasingly mobile andpersonal. The lines betweenwork and personal lives areblurring; the use of personalmobile devices in the workplaceis adding to the complexity forenterprise IT departmentswhich must manage thisproliferation of personal mobiledevices and ensure devicesecurity. In light of this growing

consumerisation of IT, how canenterprises most effectivelymobilise securely? Are bolt-onmobile enterprise solutionssufficient, or is it necessary tointegrate mobile solutions deepwithin the enterprisesinfrastructure fabric? What isclear is that enterprise mobilityneeds to offer a compelling user

experience.

This session will showcaseexamples of solutions that are

successfully mobilising theenterprise. It will also discussthe challenges faced by mobilenetwork operators and other

service providers in rolling-outmobile enterprise solutions inthe age of IT consumerisationand will ask how enterprisescan most effectively utilisemobile technologies tomaximise workforceproductivity.

Mobile Enterprise: Maximising

Workforce Productivity in the Age ofConsumerisation

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Session Title:

Mobile Enterprise: Maximising

Workforce Productivity in the Age of

Consumerisation

Session Date:

Tuesday 28th February

Session Time:16.00-17.30

Session Room:

Auditorium 2
http://www.mobileworldcongress.com/sessions/technology-evolution-network-operations-evolution-1http://www.mobileworldcongress.com/sessions/technology-evolution-network-operations-evolution-1


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Figure: Mobility Increases the Consumerisation of IT

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attending this session

Mobility has become a fact of

business

The only thing constant about

mobility is change

IT consumers expect current mobile

technology and current is fleeting

Mobility is not just about the creation

of appealing mobile applications. Its

about changing the way you run yourbusiness.

Find out more about Capgeminis

Mobile Solutions atwww.capgemini.com

This wave of computing will drive new levels of enterprise productivity, innovation and end-user expectation

Global

(10+B)

Computer-Centric

(IT Driven)

Local

(1M)

People-Centric

(Consumer Driven)

Mainframe(Data Management)

Client/Server(Local Processing)

Internet(Information Access &

Communication)

Mobile Computing(Persistent Personal Access)

REACH

i i ll i

Fernando Alvarez,Global Service Line Leader,

Mobile Solutions

Source: Capgemini
http://www.capgemini.com/http://www.capgemini.com/


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Most developed countries haveseen rapid growth in the adoptionof mobile broadband. In addition,the proliferation of new mobile

devices such as smartphones andtablets, along with theconsumption of high-bandwidthservices such as content streaming,VoIP and mobile cloud serviceshas led to a drastic increase indata traffic. However, datarevenues have not kept pace withthis growth in traffic and thewidening gap is putting pressureon the sustainability of a mobileoperators business model.

We believe that the pricing ofmobile broadband is a criticallever for operators to effectivelymonetize this growing dataconsumption. Telcos shouldintroduce innovative pricingmodels that are tailored forspecific consumer segments and

designed based on consumer-context information such as thedevice used, location, time-of-use and service being consumedrather than only the volume ofconsumption. Designing theseinnovative pricing modelsrequires a clear understandingof the components of a mobilebroadband pricing model and

operational as well as marketpre-requisites that allow therapid roll-out of these newpricing models. Consequently,

Pricing Strategies for Mobile Broadband

Services

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Value-basedmetrics can be

used to extractpockets of

customer value

that the more

generalized

volume metrics

cannot

Reap the benefits of rising mobile broadband demand and surging data volumes

telcos should constitute apricing process that includesidentifying high-value customersegments, designing tailored

pricing models, and thenlaunching these new plansusing traditional and digitalchannels.


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this whitepaper because:

The digital channel will gain more

importance over the next few years

and operators have to be ready to

serve a new breed of customers

Operators that offer flexible and

innovative pricing plans will be able to

successfully monetize the growth indata traffic

Telcos need toadopt broader

architectural

principles in

changing IT

systems tofacilitate new

pricing models

Figure: Holistic Mobile Broadband Pricing Strategy

DOWNLOADDOWNLOAD

Download the full report now

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Source: Capgemini TME Strategy Lab Copyright 2012 Capgemini. All rights reserved
http://www.slideshare.net/capgemini/tme-pricing-strategieshttp://www.slideshare.net/capgemini/tme-pricing-strategieshttp://www.slideshare.net/capgemini/tme-pricing-strategieshttp://www.slideshare.net/capgemini/tme-pricing-strategieshttp://www.slideshare.net/capgemini/tme-pricing-strategies


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Mobile Propositions

Select Capgemini solutions and services

mapped to the show themes for those that

may find it helpful in addressing some of

the challenges raised at the 2012 Mobile

World Congress.

Mobile Data Explosion

Telecom Transformation


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CSPs are lookingfor a real-time

platform that is

designed with the

data consumer in

mind, and can meet

the demands of the

smartphone genera-

tion in bothscalability and

sophistication.

MATRIXX is the first

solution designed

for data that can

help CSPscompete in this

supermobile era

To boost the sales of smartphones,most of the telecom operatorsaround the world have launchedunlimited offers for data. Since

then, these smartphone bundleshave been more successful thanexpected, and the data usage theygenerate is much higher thaninitially planned. If we stretch thepresent trend over the next 5years, data traffic should grow bya factor of 26, generating networkcosts by a factor of 6, whilerevenues would only be multipliedby 2. This situation would squeezethe telecom players and it istherefore very likely that severalinitiatives will be undertaken toalleviate this pressure.

The proposed Mobile DataExplosion initiative enablestelcos to leverage the broadrange of capabilities thatCapgemini delivers in this

domain. Enabling Mobile DataExplosion means telcos maypromote cutting edge servicepropositions that can helpincrease revenues and lowerinvestments.

A portfolio of Mobile Data

Explosion propositions

address revenue increase

and cost reduction needs:

n Smarter Offers and TargetedMarketing for RevenueIncrease: Capgemini has

developed a strong expertisein 3G and 4G/LTE data offersand the associated marketing.This expertise covers critical

areas such as definition,migration from existing offersto new ones, improved ITsystems, and business plansset up. Due to the naturalrichness of data usage, datamarketing should certainly bemore refined than voice data.Moreover, a smarter approachwill address the greateremphasis on criteria such as

quality of service, guaranteedbandwidth, network lag time,and traffic security anapproach that demandsadditional network controls aswell as new charging andbilling capabilities.

Capgemini and its partnerMATRIXX propose innovativereal time charging and controlsolutions, which are the key

Mobile Data Explosion

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this service offering because:

Mobile data is booming and among

the first concerns of the mobile

operators for investment

Mobile data represents the only

significantly growing sector in the

telecom industry for potential revenue

For more information visit:

www.capgemini.com/tme
http://www.capgemini.com/services-and-solutions/by-industry/telecom-media-entertainment/overview/http://www.capgemini.com/services-and-solutions/by-industry/telecom-media-entertainment/overview/


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features required to proposepre-paid data offers, real-timetraffic shaping, content-related offers, and data

consumption follow-up.

n Smarter NetworkManagement and BusinessAnalytics for Cost Reduction:Capgemini has shown thatsignificant network cost canbe reduced through networkplanning optimization,

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Figure: The Volume and Revenue Gap

Source: Capgemini TME Strategy Lab analysis; WCIS Forecasts, 2011; Cisco, Cisco Visual Networking

Index: Global Mobile Data Traffic Forecast Update, 20102015, 2011

network cooperation, andservice assurance. As thenetwork infrastructure isbecoming a considerable part

of investment, businessintelligence analytics will helpfocus and prioritize theseinvestments. WiFi/3G/4Gnetwork cooperation will alsobe central in the networkcosts management.

While mobile operators arewell advised to transformtheir business models to focuson enhancing their revenues,

cost reduction opportunitiesare not exhausted.


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The signs that a communicationscompany needs a businesstransformation an uncompetitivecost structure, high customer

churn rates, an inability to launchnew products or services quickly are common enough. But untilnow, the effort required to alterthe companys operationsfundamentally was fraught withrisk; transformation projectstended to be both costly and timeconsuming, with little or noassurance of success. As a result,companies in the industry took await and see stance. Thebusiness case to change simplywasnt compelling enough untilnow.

Doing nothing is no longer

an optionToday doing nothing is nolonger an option. Establishedcarriers have started to lose

market share to newer entrantsthat have lower cost structuresand newer technologies. Forcompanies large and small,being nimble is increasingly theprerequisite for stayingprofitable.

Telecom Transformation

A significant head start for your telco transformation

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UtilizingCapgeminis platform

as a starting point

provides tremendous

advantage over

starting from scratch.

Delivered through

dedicated centers of

excellence, wehave created and

continue to build

pre-packaged

reusable solutions.

So, whatever your

stated aim, thisrobust platform will

support you toward

your end goal

faster, with less risk

and a greater return

on investment


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Figure: Deployment Options: Telecom Transformation can be Implemented with a High Degree of Flexibility

A significant head start to

your IT & Systems

transformationTo help communicationscompanies achieve this much-needed agility, Capgemini hasdeveloped a TelecomTransformation solution, anintegrated set of systems andbusiness processes that gives acommunications company thepower to change the way itworks, so that the enterprisecan become something

different, something new,something better.

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this service offering because:

The modular approach of Telecom

Transformation (see Figure) creates

enormous flexibility for clients requiring

integration of legacy solutions into the

target framework

Telecom Transformation includes

three already proven elements: 1)

best of breed packaged systems (for

optimal functionality), 2) documented

best practice processes, and 3)

the glue to integrate both into a

single, comprehensive solution that

transforms how work gets done, from

A to Z.

Click here for more information

Source: Capgemini Copyright 2012 Capgemini. All rights reserved


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About Us

Capgemini is no stranger to the mobile industry and

its evolving ecosystem. We have worked with

telecom clients for over 40 years helping clients

as fresh business models emerge, new players and

trends demand change, and evolving technology

shifts ways of doing things.


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Telecom, Media &Entertainment (TME) is aglobal sector organizationof Capgemini, dedicated to

helping the telecommuni-cations, media, andentertainment industriesachieve strategic goals andworld-class results.By combining technicalexpertise and insight with apassion for innovation, TMEdelivers true value to clientsworldwide. We leverage expertindustry knowledge, our coreconsulting, architecture andsystems integration skills, andstrong alliances to help ourclients maximize assets, unleashgrowth, and transform tosucceed.

To help you achieve

strategic goals and world-

class results:

nA dedicated team of around8,000 business andmanagement consultants,program managers, andsystems integrators basedaround the globe. The sectorincludes onshore and offshorecenters of excellence and ITfactories concentrating best

practice for leading softwareand business processes as partof Capgeminis Rightshoreapproach*

nAcknowledged industry leaderwith more than a forty-yeartrack record of deliveringbenefits to 300+ clients

worldwide including fixed,mobile, Internet ServiceProvider, cable, broadcast,publishing, and entertainmentorganizations

n Global network of strategylabs and innovation teams,producing an ongoingprogram of thoughtleadership materials such aswhite papers, and technology

proofs of conceptn Key protagonist in an

ecosystem of strategic andinnovative technologyalliances, enjoying stronglinks with leading academicsand industry analysts

n Harnessing CapgeminisGlobal Service Line initiativesto bring TME playersexperience and reassurancefor large and cross-countryprojects in critical areas suchas Business InformationManagement and Testing.

* Capgemini relies on its global delivery modelcalled Rightshore, which aims to get the rightbalance of the best talent from multiplelocations, working as one team to create anddeliver the optimum solution for clients.

Who We Are and What We Do

Global Telecom, Media & Entertainment Sector

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Capgemini has developed asuite of solutions tailored to theTelecom, Media &Entertainment industries.

These solutions combine abroad range of industry-specificcapabilities and the Groupsfoundation services. Theseassets include those such asconsulting services, ApplicationLifecycle Services (ALS) andtesting.Our services are designed to bethe right solution for manydifferent client scenarios. Thismeans that TME players mayconsider major, evolutionary or

modular transformation withus. Results are guaranteedthrough our CollaborativeBusiness Experience and

measured to be on target andabove customer expectation(OTACE). We talk a bit aboutour Mobile Data Explosion andTelecom Transformationsolutions earlier in this e-book.


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TME Experience

Spanning key players, market segment and geography

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Working withcapgemini was atrully colloborative

experience...

Rabo MobielCEO

By working withCapgemini to implementsoftware-on-demand

we have been able

to achieve a state-of-the-art subscription

management system

in just six months. We

have also minimised the

upfront funding required

and we are confident of

seeing a positive return

on our investments

in months rather than

years.Paul CheesbroughtChief Information Officer, TMG

Capgeminis project team

integrated seamlessly

with ours...Deputy COOSFR MVNE

The work that hasbeen carried out byCapgemini has givin the

SABC new impetus and

resilience...Head of Strategy and Risk

ManagementSABC

When putting strategyand plans togetherCapgeminis concern

was always to keep

it real and make sure

that it can actually

be implemented and

measured.CMOTelefnica O2 Czech Republic

The joint post-merger

project team of Invitel

and Capgemini not only

overachieved on the

initial synergy estimates

but also mastered

the exciting merger

integration process in

record time.

CEO, PresidentHTCC


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By maintaining a

continuous heartbead,

Capgemini ensured that

this complex project

with many stakeholdersdelivered its results in

time.Marketing Manager CorporateVodafone Neitherlands

We are really satisfied.

Sales & Marketing DirectorTelia Mobility

We work with 8 of the

top 10 worlds biggest

telecom network

operators

Cell C has madetremendous progress

over the past 18 months

and Capgemini have

been true partners

in helping us on this

journey...

CEOCell C


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Dee Burger,Global Sector LeaderTelecom, Media & Entertainment

Based in North [email protected]+1 404 806 4912

I wish my mobile hadan expandable keyboardand screen so I didnt

need to carry the laptop!

Jean-Marc Steffann,

VP and Global Deputy HeadTelecom, Media & [email protected]+33 149 005 706

I have lots of wishesfor my future phones, likeprojecting the hour on

the ceiling, like my alarmclock, or videos on thewall, with decent soundand image quality, butmost of all I would like itto replace all my devicesand have batteries thatlast months or even years,and spare me the burdenof half a suitcase ofpower supplies and plug

adapters when I travelwith my family.

Pierre Blanchard,VP Strategic Deals, TMEBased in France

[email protected]+33 671 710 326

I wish my mobilephone provided seamlessand reasonably priced

data services whileroaming!

What do you wish

your mobile phone could also do?
mailto:dee.burger%40capgemini.com%0D?subject=mailto:jean-marc.steffann%40capgemini.com?subject=mailto:pierre.blanchard%40capgemini.com%0D?subject=mailto:pierre.blanchard%40capgemini.com%0D?subject=mailto:jean-marc.steffann%40capgemini.com?subject=mailto:dee.burger%40capgemini.com%0D?subject=


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Whilst attending the 2012Congress in Barcelona, the TMEteam will be hosting briefingsand a cocktail reception at the

nearby AC Vilamari Hotel. TheAC Vilamari is just a fiveminute walk from Fira deBarcelona.

You are welcome to join us inthese relaxed surroundings todiscuss any of the topics thatare in this e-book or indeedthat piqued your interest at theCongress itself.

To arrange a briefing pleasecontact:

Lorna NevilleGlobal TME Marketing [email protected]: + 44 (0) 7891 153 577

AC VILAMARIVilamar, 34-36 08015,Barcelona T. +34 932 890 [email protected]://www.ac-hotels.com/1117-AC_VILAMARI.html

Meet Us
mailto:lorna.neville%40capgemini.com?subject=mailto:acvilamari%40ac-hotels.com?subject=mailto:acvilamari%40ac-hotels.com?subject=mailto:lorna.neville%40capgemini.com?subject=


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Copyright 2012 Capgemini. All rights reserved.

Contact

Capgemini UK

40 Holborn Viaduct

London, EC1N 2PB

Tel: +44 20 7936 3800

[email protected]

With around 120,000

people in 40 countries,Capgemini is one of the worldsforemost providers of consulting,technology and outsourcing services.The Group reported 2011 globalrevenues of EUR 9.7 billion.Together with its clients, Capgeminicreates and delivers business andtechnology solutions that fit theirneeds and drive the results they want.

A deeply multicultural organization,

Capgemini has developed its ownway of working, the CollaborativeBusiness ExperienceTM, and draws onRightshore, its worldwide deliverymodel.

More information is available atwww.capgemini.com

Rightshore is a trademark belonging to

Capgemini

About Capgemini
mailto:lorna.neville%40capgemini.com?subject=http://www.capgemini.com/http://www.capgemini.com/mailto:lorna.neville%40capgemini.com?subject=


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www.capgemini.com/tme

redefining mobile: capgemini mobile world congress show special e-book

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