Red Hat PharmacyTeam Members:

• Akil Wiltshire

• Shivan Ramlochan

Business Model CanvasKey Partners:• Hospita

ls• Doctor• Supplie

rs• Health

Centers

Key Activities:• Selling

medication• Delivering

medication• Recommendi

ng over the counter medication

Value Proposition:• Purchasing

over the counter medicine online

• Medication can be delivered

• Can recommend over the counter medication based on symptoms query

• Ease of use and convenience

Customer Relationships:• Get:

Advertisement, Social Networking

• Keep: Good Service• Grow: Customer

Loyalty Specials

Customer Segments:• Elderly• Busy

working people

• People who buy medicationChannels:

• Building• Phone• Internet• Mobile app

Key Resources:• Stock• Workers• Internet

access

Cost Structure:• Workers’ wages• Stock cost• Vehicle

maintenance• Vehicle fuel

• Building rent• Utility bills• Server cost• Server

maintenance

Revenue Streams:• From the sales of stock• Annual registration fees• Renting mobile and online services

Proposed Experiments• Customer Segment – Individual Interviews

• Value Proposition – Individual Interviews, Social Networking Questionnaires

• Channels – Individual Interviews

• Revenue Model – Individual Interviews

Test Success Criteria

• Customer Segment – It is a success if we acquire at least 40% of the sample interviews

• Value Proposition – >30% of positive reviews from the sample interviews would be considered

• Channel - >40% of positive reviews from the sample interviews.

Insights from first Customer

• The first customer was concerned about the delivery service, in the sense of when delivering prescribed medication to customers.

• We needed to rethink our method of delivering prescribed medication.

• Rethink how to collect payment upon deliveries

Hypothesis

• Initially we believed we could of delivered any form of medication to customers

• We also believed that anyone could of use the mobile application and website.

• There was a thought of collecting money upon delivery for deliveries not paid for online.

Experiments

• We interviewed individuals concerning our business idea in a way to gather suggestions.

Results• We found that delivering prescribed medication is not a good

idea.

• Also the elderly are most likely not able to use the mobile application and websites.

• Our payment system for deliveries not paid for online was ineffective.

Iterate• Establish a partnership with health centers, hospitals and

doctors to be able to get information about patient who require prescribed medication.

• Implement a better billing system for deliveries not paid for online.

Any Questions?