red dor spa
TRANSCRIPT
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MISSION: To intercept clientele within 1-3 miles of the Red Door via lifestyle events, beauty fitness initiatives, and intimate brand-based promotions.
VISION: The primary goal of the RED DOOR RADIUS is to provide a haven of wellness for patrons that LIVE, WORK AND PLAY in the Biltmore area.
INTRODUCING THE RED DOOR RADIUS:
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BILTMORE DEMOGRAPHICS:2013 ESTIMATE – PRIMARY TRADE AREA: 424,451 2018 PROJECTION: 431,505 5 YEAR MARKET GROWTH: 1.7%
AVERAGE HOUSEHOLD INCOME $56,427 MEDIAN HOUSEHOLD INCOME $35,735
HOUSEHOLD INCOME RANGES $50,000 + 62,300 35.6% $75,000 + 37,103 21.2%$100,000 + 22,588 12.9%$150,000 + 10,097 5.8%
AGE BY POPULATION AVERAGE AGE: 36.7 MEDIAN AGE: 35.5
EDUCATION / OCCUPATION LEVELS BACHELOR’S DEGREE PLUS 81,685 29.3%
WHITE COLLAR 124,401 60.9%
RACE / ETHNICITY WHITE 292,317 68.9% BLACK 24,460 5.8% ASIAN / PACIFIC ISLANDER 14,239 3.4% OTHER 93,435 22.0%HISPANIC OR LATINO 154,689 36.4%NOT HISPANIC OR LATINO 269,762 63.6%
DAYTIME EMPLOYMENT FOR THE AREATOTAL BUSINESSES 26,402TOTAL EMPLOYEES 264,071
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RED DOOR ALLIANCE
Merging with physicians
-Sell gift cards $10-25 off of face value, to participating healthcare providers.-We win by engaging an existing client base. *They win by making a profit and providing a tiered wellness service by aligning with a notable brand.
THE RED DOOR PROFESSIONAL
Merging with public school systems
-Provide a card for teaching professionals on a yearly basis-$10 off any service of $50 or more; $20 off any service of $100 or more-Deliver a detailed presentation to schools
*We win by converting a local population to new clients. Must maintain a database of teaching staff for accuracy*They win by having a new place to congregate and call home, off hours
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PROMOTIONS:
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BODY BUTTER PACKAGE
COOL OFF THIS SUMMER AT THE RED DOOR: THE BODY BUTTER PACKAGE
$40 MANICURE $40 BODY GLOW$5 POLISH$10 LIPSTICK$5 ICE CREAM OR SHERBERT + BODY BUTTER SAMPLE$100 VALUE*RECEIVE 25% OFF OF PURCHASE OF BODY BUTTER
CELLULITE FIGHTER SERIES
Merging with AMENZONE FITNESS
-Kickboxing classes during the day.. cellulite treatment mid-day, smoothies and fruit juice provided by JUICE’D.-Special pricing
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PROMOTIONS:
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RED DOOR MEDITATION
Merging with yoga instructors and meditation gurus in the area
-Hold a meditation class in the evenings. Provide light tea and refreshments. Small classes in the relaxation area
GIRLS NIGHT OUT
Merge with nightlife establishments in the area
-Mani / Pedi specials + a glass of wine at participating lounge, night club or bar, and or free admission
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PROMOTIONS:
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SPA ON CAMPUS
Merge with ASU, to enhance the student body experience
MUST SIGN UP AND “FOLLOW” OUR INSTAGRAM PAGE FOR UPDATES-Discount on Massage Mon-Wed all summer-Promotions done on campus. Table set-up.
THE RED DOOR LEASE PARTNERSHIP PROGRAM:
Merge with select property management corporations.
Offer $25 coupons / gift cards. . for signed leases at high end properties.
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