Recycling Campaigning

• What is effective? A message that’s informative, influential, shocking, playful, funny, suggestive…?

• How effective is cute?

Would you stop and read these?

• What is the strategy of the ad?

What is cliché?

What does a campaign need besides advertising?

Advertising being posters, yellow sheet announcements…what else?• A (functioning) system

– (a method of collection)• Promotional events and materials?

– Fashion Show, Buttons, T-shirts,– Awards, rewards, lottery/raffle, contests?

• Informational resources? Brochures? (too boring? would anybody read them?)• Ask for teacher participation…what activities/lessons can be incorporated into

different curriculums?– Can we make different subject powerpoints – related to recycling to give to teachers? Ie

“The Chemistry of REcycling” … “The Historical Signifcance/Social Impact of Recycling”…what else?

• Specific Goals?• Strategic locations of bins? Is it realistic to put every kind of collection bin in

every room? Every floor? Just in the lobby?Mezzanine?...Where else?

More on lesson plans• http://www.nyc.gov/html/nycwasteless/html/recycling/schools_rrrguide.sh

tml

• Hmmm…what can we learn from a k-5 lesson plan?

• PAGE to scan for ideas about relating diff class subjects to recycling– to http://www.nyc.gov/html/nycwasteless/html/recycling/schools_students.shtml

• Coloring books! :D• Potential Field Trips:

http://www.nyc.gov/html/nycwasteless/html/resources/links_schools_fieldtrips.shtml

– (really great link – includes videos)

The Demographics of Recycling

• Classrooms (Students, Teachers)• Cafeteria….and in the school kitchens( a whole

other ballgame)

What can we recycle?

• Conventional: paper, metal, plastic.• Unconventional: TerraCycle, Batteries,

Clothing, Electronics…What else?

The Holy Web Page of Links

• http://www.nyc.gov/html/nycwasteless/html/resources/links.shtml

(FREE) School Materials Request Form

• Signs, Decals( ie “trash only”), COLORING BOOKS!,

• http://www.nyc.gov/html/nycwasteless/html/resources/promo_schoolform.shtml

THE HOW TO/STEPS

• RESEARCH - http://www.nyc.gov/html/nycwasteless

• Determine school’s designated School Sustainability recycling coordinator

• Ask for a tour of the process as it is now

Professional Help

• Recycling outreach staff from the DSNY Bureau of Waste Prevention, Reuse and Recycling (BWPRR) can visit your site during business hours to offer practical advice and to review recycling regulations with building management and custodial staff.

• Link to form: http://www.nyc.gov/html/nycwasteless/html/recycling/outreach.shtml

• Request a site visit if you meet all of the following conditions:

• You receive Department of Sanitation collection

Winners of the Golden Apple Awards

• Schools to emulate:• Contests: Super Recyclers, Reduce and Reuse

Challenge, Team up to Clean up. • 2011 - Elementary School:

http://www.nyc.gov/html/nycwasteless/downloads/pdf/goldenapple11/GA11_SR_LM_BK_K192_PSIS192_MagSklMathSciInq.pdf

• Aren’t they cute! --->

• More to come….