recyclemania promo strategies: tips from oregon state university andrea norris, marketing &...
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RecycleMania Promo Strategies:Tips from Oregon State University
Andrea Norris, Marketing & Development Coordinator
Oregon State University Overview
OSU by the numbers:
• 26,393 students
• From all 50 states and
100 countries
• Instructed by 3,481 faculty
• On a 400 acre campus in Corvallis, OR
• Since 1868OSU goals for RecycleMania• Promote and develop recycling and waste
reduction habits year-round• Gauge OSU’s waste stats over time
TIP #1:Go where the people are
Play a role in an already-popular event
• Co-sponsor an event• Make an
announcement or give a presentation• Offer “zero waste”
event services• OSU Example:
Presented to ~300 attendees at the 2013 Recycled Fashion Show
Organize activities and competitions in res. halls
• OSU Example: Res. Hall Competition• 3 weeks long; based on per capita
recycling • Halls will be rewarded points in an
already existing Inter-Hall Challenge• Lessons learned:• Mobilizing and involving housing staff
can be challenging and takes time• Peer-to-peer promotion is important –
recruit building captains if you don’t have Eco-Reps
• Post weekly results to provide feedback during the competition
Host a booth, activity or display in high traffic area
• Locations might include dining centers, rec centers, memorial unions, etc.
• OSU Example: Annual scrap sculpture display• Accompany display with RecycleMania logo, calendar, recycling tips, etc.
Host a booth, activity or display in high traffic area
Host a booth, activity or display in high traffic area
TIP #2:Involve students & staff
in planning
Involve students and staff in planning
• Include both to maximize your creativity and capacity• Involve students in all
stages, including planning events and marketing• OSU Example: Student
volunteer team plans much of the activities and assists with carrying out event and marketing tasks
TIP #3:Collaborate with other
groups
Collaborate with other groups
• Organize events together• Invite other groups to put on waste reduction-related events
during RecycleMania• You gain more activities and awareness while they gain more marketing
• OSU Examples: • Clothing swaps sponsored by the
Womens Center• Career Wardrobe exchange• Scrap vinyl pride stickers by the Pride
Center
TIP #4:Promote existing
programs and services
Promote existing programs and services
• Offering something you want people to know about? Now’s the time to promote it!• Promote it under the umbrella of
RecycleMania, i.e. encourage people to participate to help your university compete
• Might include services (e.g. event recycling), products (reusable to-go containers) or programs
• OSU Example: Host department compost luncheon
TIP #5:Tap into people’s
competitive nature
Tap into people’s competitive nature
• Host competitions within your university • Piggyback on an existing school rivalry• OSU Example: Oregon State v. Oregon Civil War• Established in 2010; based on per capita recycling + compost• Promoted via scoreboards in high traffic areas, website, social
media, school newspaper, etc.
TIP #6:Establish and stick to a
standard design
Establish and stick to a standard design
• Create a “visual identity” – a look and feel repeated across all marketing materials• May include standard fonts, colors, graphics, layout, etc.• Repetition across materials makes them more memorable
• Use RecycleMania logo and provide logo(s) to partnering groups to use on their materials too
• OSU Examples: Utilize “visual identity” standards for OSU along with RecycleMania logo and trash can graphic
Poster
Hall Poster
¼-S
heet
Flie
r
TV Slide Web Graphics
