recruiting differentiation
TRANSCRIPT
Darrell A. PlummerBroker/OwnerPrudential Sierra Nevada PropertiesReno, NV
RECRUITING DIFFERENTIATION
Data Doorway / Real Data Strategies
Used as a database to track our Hour of Power and all recruiting efforts with each individual agent.
Agents tracked by interest level on 1 to 10 scale.
1 = Not interested
10 = They have joined or will join soon.
Hour of Power
Performed Four times a week with Pre and Post conferences
All offices in MLS called in 30 day rotation
Agents ranked by interest level in DataDoorwayalong with comments regarding conversation(s)
Results logged into feedback form and sent to other staff for motivation and accountability.
Each contact is sent a follow up email with available times to meet with Broker.
Agent Advantage Program
Easy web based interface with a list of services the company provides.
Unmatched in Northern Nevada.
Sent to our own agents one a month via email to re-recruit.
Sent to agents ‘in the hopper’
Constantly revised and updated
Weekly Recruiting Emails
Sent out every Monday night via PREA Center eCards and iContact
Scrubbed and updated quarterly
Opens/Views are tracked for monthly management meetings
Handout with examples at end of this presentation.
Recruiting Presentation
Powerpoint presentation is given to potential recruit showing all the services that we offer by our I.T. Director and Marketing Coordinator regarding services offered.
Agents called morning of to confirm to avoid no-shows
Follow up emails sent to potential agent after meeting
After meeting with ‘Dream Team’, broker meets with potential recruit to discuss commission structure and other matters.