recommended to get the most out of your time turn off all the distractions avoid side conversations...
TRANSCRIPT
Recommended To Get Recommended To Get The Most Out of Your TimeThe Most Out of Your Time
• Turn off all the distractions
• Avoid side conversations
• Write me any questions immediately!
• Don’t check emails
• Take pictures or screen shots of slides!
Patrick Ferry Coach and Trainer• Over 10 years trained over 10,000
agents from all over North America• Passionate about economic real
estate trends and the consumer psychology/behavior.
• Advanced studies with NLP (language patterns), influence, and non “salesy” sales skills.
DL (702) 460-8182
Who is Tom Ferry?• Recognized as the coach for 17 of the Top
100 agents in North America by LORE Magazine
• Inman News named Tom one of the most influential leaders in Real Estate 2011
• For over 2 decades, trained & coached emerging agents to CEOs to grow their business, income and quality of life.
Today’s Real Estate Clients!
What’s in it for you?1. The latest Tom Ferry listing
strategies for today’s market.
2. Get an immediate appointment setting strategy!
3. Get fired up to take advantage of this new market shift!
4. Want more? The Sales Power program for Re/Max
4,000 4,000 RE/MAXRE/MAX Agents Were Asked: Agents Were Asked:
““What will ensure success What will ensure success in 2013?in 2013?””
42% answered Mindset
How do we apply this?
Empowered or Disempowered?The market? Low Inventory?
Short Sales? Buyers?
Multiple offers? Online Leads?
Listings? The Competition? Commission cutting? Marketing?
Farm? Past Clients/Sphere? Lead Generation? Phone Calls?
Open Houses?
“No wrong way to generate a lead.”
- Tom Ferry
“Growth Comes from Consistent, Turn Key, Relevant Lead
Generation and Great Conversion.”
Hot Market Dialogue• Hi, my name is (name) with (company), how are you today?
• I wanted to give you a quick update on the real estate market, were you aware that the prices have increase by _____% from last year at this time … it’s exciting to report the good news! (big smile)
• Do you have any questions about values in the neighborhood or what’s going on with the market?
• My only challenge is … we have more buyers (#) than properties for sale (#)… So I was curious, have you had ANY thoughts of selling?
• Do you happen to know anyone whose might be thinking of selling?
• Do you know anyone that tired to sell in the past but was unsuccessful because of the market?
• Thanks so much, if I can ever be of service, here my card/contact info… have a great day!
Hot Market Dialogue
The Jetsons Listing Apt. Generator
1. TEXTING STRATEGY (send 10 right now!)Your Text: “Hi (name) have you heard the markets really moving and home values are going up, up, up. Want to know your home’s NEW value?”
Their Text: Sure, sounds great.
Your Text : “Wonderful I’ll figure out what’s your highest price. Have you done any upgrades? Once it’s ready do you want to meet for coffee, or should I email/mail to you?
Real People – Real Real People – Real ReviewsReviews
Listing Marketing that WORKS in 2013
The Lost Offer andThe Multiple Offer Marketing Pieces
LOVE IT!
HEADLINE
GREAT CTA!
Real People – Real Reviews
The Listing Attraction Marketing
Geographic FarmingIn 2013
What do people want today?Social Proof
Headline? Story? Reviews? CTA?
Market stats WORK if you do!
Ever wonder how to get listings from an open house?
Monday = Record Video Invitation
Tuesday = Email and Facebook Post
Thursday = Door Knock Invitation to Neighbors
Friday = Door Knock Invitation to Neighbors
Saturday/Sunday9:30 to 11 = As Many Signs As Possible (30!)
11:30 to 1 = Lunch w/ Neighbors (3 Listing Appts)
1:00 to 4 = Open House
Mega Open Houses
Results Oct 2011 – Dec 2012
2011 Averages: $92,454.66 with 17.6 sides
2012 Averages: $197,402.10 with 33.6 sides
114% Income Growth
90.9% Growth In Sides
I want it NOW, how much?
Your Sales Power Kit:
$297.00“Patrick, please make the deal so
sweet that I can’t say no!”
What’s REALLY Stopping You?
FEAR?Weak previous trainings?
I’m to busy?
Self learn? OR Group training/accountability?
“YES, but I want all the Marketing Pieces too!”
“YES, but keep it coming Patrick!”
Do you want to finish this year off strong?
Sales Power Kit: $297.00 + shipping
+ Marketing Library
+ Agent CEO Manuel
+ Access to all Tom Ferry’s online training!
