Digital marketing training for Arco

Recent trends in Marketing

Where should you focus?

#Trends are recommendations of key issues to consider to improve performance.

Sharing examples of performance data.1

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#Does technology fuel growth?3

#Which tactic will give your business the biggest commercial benefits in 2014?1. Content marketing2. Conversion rate optimisation3. Mobile marketing4. Search marketing (SEO and PPC)5. Social media marketing #

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http://bit.ly/smartgraphics 22 Trends and recommendations structured around RACE Planning#Majority in Reach since gaining attention within increase of media channels is biggest challenge8

#Do you need a defined digital strategy or plan?

#Strategy: a tale of two airlines

Source: Corporate site pages 2012/2013#

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#Show your commitment to digitalDigital by Default

Digital DNA

Digital First

Digital by Design

#14

Dell Analytics case study

A vision for improvementprocesses#15Technique: Personas & Customer journey mapping

Source: Boston Consulting Group#Improving ReachKey TrendsIncreased micro-targeting optionsMobile targetingEngagement through Visual AppsQuality SEO signals

#Learning objectives are in two areas first related to the experience on different platforms and then the content to engage the audience

Platforms include desktop, but also mobile and social

17Whats most effective for Acquisition?

Source: Smart Insights DMA Research#Selecting the best communications mix

REACH#Trend 8. Engagement through visual apps + content

Source: http://bit.ly/smartstatistics #The Content marketing / engagement challenge

Slideshare: Doug Kessler - Crap. The Content Marketing Deluge. #Doug Kessler Velocity Partners21Trend 12. Investment in Outreach and Partnership

http://bit.ly/smartoutreach http://traackr.com/faces-of-influence/ #Personal Branding Have your Website .Be on Face Book , Linked In ,Twitter Start BlogingHave page on You tube up load your Video Resume

-------- Market yourself

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