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a fact which reiterates its commitment in providing the best service and value added benefits.

As a part of its social responsibility, LIFE has hosted several Blood Donation Drives in association with the Al Wasl Dubai Blood Donation Centre and Sharjah Blood Transfusion and Research Centre and has helped the community by increasing the awareness with the theme “Donate Blood Donate LIFE”.

LIFE has participated in the previous five years of Arab Health, including the 2015 exhibition, where 5,000 Blood Glucose machines and 1,000 Blood

Pressure checking machines were distributed free of cost to the Medical Fraternity working across UAE.

Various campaigns are designed to create awareness about the hazards of smoking through an association with Dubai Health Authority. Activities and awareness programmes were conducted at different venues on the theme of TOBACCO FREE Dubai.

Life’s unique marketing strategies and the association with all B2B associates is incremental. The creativity of the marketing team coupled

MARKETIn today’s highly competitive pharmaceutical dispensing market, innovative and creative strategies are the key to market differentiation for all operators. This fact is significant to a market like UAE where customers have access to world class products and services. LIFE’s services stand out, as it has designed a fine blend of retailing experience with a human touch. LIFE Health Care Group plays an important role in the advancement of professional practice in pharmaceutical retailing. Its vigour, sense of innovation and ability to adopt new methods allow it to take advantage of the development possibilities offered by an industry with strong growth prospects. In an industry where growth rate has been consistent, even during the recession hit months, LIFE expanded its network, meeting the growing demand for medicines as well as lifestyle products. LIFE is the only independent healthcare retailer operating in UAE, which aims to provide a unique and welcoming approach in each neighbourhood.

ACHIEVEMENTSAt LIFE, a lot of research has gone into getting an insight into customers’ needs, and their loyalty is priceless. Relentless efforts and exceptional service has earned LIFE the reputation of a leader in retail pharmacy industry. The hard work in areas like healthcare, nutrition, hygiene and beauty, in a warm, friendly and efficient environment has paid off with numerous awards and accolades.

LIFE has been honoured with many accolades at the national level; especially for their superlative customer service.

LIFE received the DSF 2010 Innovation Award in the category of Best Retail-Customer Service.

LIFE was awarded at the Retail ME Awards in the category of Healthcare & Beauty for 2011, Most Admired Store Manager for the year 2012, Most Admired Retail Pharmacy

for the consecutive years 2013 and 2014. LIFE achieved the coveted Superbrands status

successfully for the past five consecutive years in 2011, 2012, 2013, 2014 and 2015 as well.

LIFE is a member of DSES programme; which is designed to make the experience of “Shopping in Dubai” a pleasurable one.

HISTORY LIFE commenced its journey as a retail pharmacy group in 1996 and the strong impulse to perform has nurtured its growth over the last seventeen years. Starting with one store, at present the organisation has over 150 retail outlets consisting of Pharmacies, Healthcare Hypermarkets, Health and Wellness stores catering to an average annual customer base of more than ten million walk-ins. LIFE is committed to deliver excellent growth in turnover and profitability by expanding its number of outlets and increasing presence to double the current store count in the coming three years, increasing the current store count to 200 by end of 2015. The Company operates a network of pharmacies located in business districts and other strategic locations and employs over 1,000 professionals.

LIFE Health Care Group introduced many innovative concepts in pharmaceutical distribution in the region. Notable among them include the first Healthcare Hypermarket in the GCC, the first Drive-Thru pharmacy in the Middle East, and the first Shop-in-Shop concept in healthcare in the region. Over the years LIFE has succeeded in

adapting to changes in the profession of pharmacy retailing and in the field of retail management maintaining its position as an industry leader.

PRODUCTSEvery day, thousands of customers visit LIFE outlets to fulfill their requirements

of medicines, cosmetics, lifestyle products and healthcare equipment. The warm and friendly ambiance and great service immediately appeal to anyone entering the store. The customer centric philosophy of the Group is apparent in every detail within the outlets, in line with the finest practices worldwide. The aim is to provide an overall customer experience that is pleasant and far superior to anything presently available. The customer centric philosophy of LIFE has led LIFE to be destination store for various healthcare needs including products which are internationally acclaimed.

LIFE Pharmacy is known for its socially committed retailing practice, and is an exclusive retailer of various international brands from all over the world. LIFE guarantees and confirms every single product sold is from the genuine authorised distributor, the source is from the parent manufacturer and guarantees to provide the Manufacturers help desk, if any customer wishes to check the authenticity. Categoriesl Medicinesl Vitamins and Supplementsl Sports Nutritionl Skin and Beauty Carel Specialty Home Carel Mother and Baby Carel Home Health Carel Orthopedics and Rehabilitationl Personal Care

l Homoeopathy medicinesl OpticsLife’s line of business facilities/services include:Drive-Thru Pharmacy: LIFE was the first to introduce this service in the Middle East, soon to be followed by many.24 Hours Free Home Delivery: Another convenient service that adds more value to the LIFE experience, medicines are delivered at the doorstep, round-the-clock.Drug Information: Revolutionary, innovative and informative, this facility provides information on the proper usage of medicines, dosage, actions and interactions, time period of treatment, availability and cost, and also information on diabetes, weight loss, orthopedic and rehabilitation products, etc.

Free Health Screening: All LIFE pharmacy outlets have this value added facility where customers get free health screening for checking their blood pressure, blood sugar, BMI, Skin and Hair Analysis etc at the self-checking kiosks.Free Facials and Make Overs: An initiative offering free makeover sessions and facials to customers who are beauty conscious. Health Notes Kiosk: The kiosk features a touch screen that displays useful information on drug interactions, diet, lifestyle, etc. These kiosks increase

customer confidence by providing access to interactive health and wellness marketing tools that help them make the best self-care choices. Home Care Rental: LIFE is the first healthcare retailer in introducing Specialty Home Care Rental for travelers and customers who need certain specialty items for limited periods.

RECENT DEVELOPMENTSLIFE is planning to expand and is a strategic partner with various retail and corporate entities like Carrefour Express, Al Maya Supermarket, Mediclinic, icare, Nesto, Manama, etc.

Reaching out to the community to extend Holistic Healthcare in the most efficient manner has been LIFE’s forte from the time of its inception and a lot of thought has gone into rendering utmost customer satisfaction in retailing services beyond expectations.

LIFE @ Abudhabi and Northern Emirates: LIFE is expanding rapidly to all Northern Emirates, including RAK, Fujairah and extensively in Abu Dhabi. As a part of this, Anchor stores with size of 10,000 sq ft and more are planned to open this year.

PROMOTIONLIFE always had a passion to excel in the healthcare retailing segment in the region. Life’s vision to providing quality and best healthcare services in the country has always surpassed any challenges which are faced by any business environment. Change in customer and retail trends has been foreseen and necessary initiatives were always in place.

LIFE values the customer’s LIFE and money; the zeal to deliver lifesaving drugs and home healthcare equipment round-the clock is further enhanced by

making the products cost-effective. The customer is the decision maker when it comes to promotional strategies as LIFE stress the specific needs and comforts of the customers.

LIFE made its mark in Government Sponsorship projects as a support sponsor in Dubai Shopping Festival and Dubai Summer Surprises over numerous years.

To pass on the benefit to the end-user, LIFE uses a range of media and promotion tools to enlighten customers about the Best Deals and Special Offers.

Customers have benefited a lot from their innovative and successful promotional activities like “Pay Less Get More” Great Life Surprises, SAVE@LIFE, Why Pay More, Cool Summer Surprises, 3 for 2, and so on.

LIFE’s association with corporate communities like Dubai Health Authority, Dubai Economic Department, Dubai Police, Dubai Municipality, Dubai Duty Free, Dubai Water and Electricity Authority-DEWA, Emirates Airlines Group, Fly Dubai, Standard Chartered Bank, Emarat Petroleum Employees, Raddisson Blu Hotel, Rotana Hotels, Fitness First, Union Co Operative Society - UCS Share Holders etc have been extremely successful,

Things you didn’t know aboutLife Pharmacy

l The most Customer oriented independent healthcare retailer with over ten million customer walk ins per annum and targeting twenty million by 2018. l First retail chain to open Healthcare Hypermarkets. l First Drive-through pharmacies in the Middle East.l First to open Shop-in-Shop concept in healthcare industry in the region.l First Pharmacy chain to have an authorised Homeo Department with a Homeo Consultant. l First to start renting Medical Equipment including Wheel Chairs, Electric Wheel Chairs, Medical Beds, Oxygen Concentrators, Breast Pumps etc.l First to open a Health and Wellness concept store in the region, in 2010.l Largest Healthcare retailer in New Dubai with over 40 stores.l First pharmacy to participate in Dubai Shopping Festival and Dubai Summer Surprises consistently.l First to introduce various marketing strategies and consumer promotions in the healthcare retailing sector including Pay Less Get More, 3 for 2 and much more. l LIFE has the highest number 24X7 Health Care Stores in the UAE. l LIFE introduced the first Health Care Hyper Market, in Sharjah, in 2009.l First retailer to invite Pro Body Builders to Life Pharmacies and give their Professional recommendations.l First and only Pharmacy chain to give out 5,000 Glucometers free to Healthcare Professionals every year.l Only Pharmacy Chain to represent over 100+ exclusive principal brands from across the globe. l First and Only Pharmacy Chain to win Superbrands Status for five years in a row.

with understanding the needs of the customer has always ended up in successful campaigns and events.

BRAND VALUESLIFE guarantees extraordinary retail experience to customers through personalised services that result in customer loyalty and at the same time assures greater availability and accessibility of healthcare

products and services at competitive prices. The secret of successful retailing depends on delivering customer satisfaction consistently, every time a customer walks in. Trustworthiness, respect to customers and exceeding customer expectations are the traditional, golden retailing principles that bring retailing to LIFE. LIFE Healthcare group is deep rooted on a simple, yet, profound customer centric philosophy: “Here Customer is the King. And the only law of business is selfless service”.

LIFE Health Care Group plays an important role in the advancement of professional practice in pharmaceutical retailing. Its vigour, sense of innovation and ability to adopt new methods allow it to take advantage of the development possibilities offered by an industry with strong growth prospects.

Being the leader and creative in unique and innovative concepts, LIFE would like to be known as the number one in the area of Healthcare Retail Segment.

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