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MARKETThe region’s aggregate furniture demand stands at an estimated US$ 4.5 billion at production prices. According to Mr. Mohammad Katawalla, the Group Finance Director, “With the regional economies displaying a strong recovery trend from the global recession effects, the market for home furnishings promises to emerge as a more predominant retail industry in the non FMCG category. With the resurgence in the economy, more residential properties are being constructed anticipating a steady flow of expatriate professionals, business men and families in to the region. PAN Emirates Home Furnishings is confident of the growth potential offered by the current market dynamics that is unique to the region in all aspects.”

PAN Emirates Home Furnishings offer the widest

range of quality and trendy home furnishings across the UAE with a unique and best value shopping experience. It offers an exquisite range of furniture, accessories and home décor products in modern, chic, classic, Victorian, rustic and contemporary-classic styles that cater to the varied tasted of the most diverse population mix that UAE offers.

Currently PAN Emirates has showrooms in Dubai, Sharjah, Abu Dhabi, Al Ain, Fujairah, Doha and Muscat with plans to open up additional showrooms in Al Ain, Abu Dhabi, Ras Al Khaimah, Muscat and Doha.

ACHIEVEMENTSStarting as a small trading enterprise in 1992, PAN Emirates has evolved into a well renowned retail brand over a period of two decades. Being witness to one of the most dynamic and fastest transforming economies in the world, PAN Emirates has always been focused at understanding consumer trends and providing the best from around the globe in terms of quality, style, comfort and above all the best shopping experience.

PAN Emirates flagship megastore, at Al Barsha Dubai, is the largest home furnishing showroom in the

Recliners, Garden Furniture, Designer Lamps, Décor Items, Carpets, Rugs, etc. The product styles range covers Modern, Classic, Rustic, Chic, Victorian and the Classic-Contemporary. The range of products also

covers the standard to luxury categories in different styles to best suit the customer needs. All products display a careful blend of elegance, design and style, defining a precise lifestyle statement for each home that it furnishes or decorates.

RECENT DEVELOPMENTSProduct range PAN Emirates has now introduced a wider product contemporary range including kitchen ware as a new addition to its growing range/collection. Contemporary new collections that span from vases to storage concepts and carpets flaunting varied styles and materials are yet another attraction this year.

ExpansionAs part of its aggressive expansion strategy, PAN Emirates opened four new stores in UAE, three of them in Dubai - in Dubai Festival City, in Madina Mall and at Al Ghurair Centre and one in Ras Al Khaimah – Al Hamra Mall. With their first operation in KSA to launch in Riyadh very soon, PAN Emirates will be making its first presence in the Kingdom with plans of opening many more stores in KSA in a short time span.

Brand EquityWith the aim to raise the brand equity and value to greater heights, PAN Emirates has adopted precise and apt strategies to ensure realising the same. One of the core focuses has been in training and grooming the sales and customer service team to ensure the best shopping experience for their valued customers. Product knowledge and awareness is ensured to all showroom sales staff for pacifying customer queries. According to Mr RG Sajob, the Marketing Manager of PAN Emirates, “All tactical strategies in any retail industry boil down to one materialising aspect – Deliver what you Promise. The marketing and communication strategies need to go hand in hand with what the

brand offers in respect to the merchandise range, its quality, the value for money spent and above all - the overall shopping experience. Ensuring this balance has made PAN Emirates a popular destination for Home Shoppers”.

New lookAs evident in any retail industry, brands need to change their look and feel according to the change in market trends over long periods, PAN Emirates has been successful in implementing an immense change in the brand’s look and feel. The PAN Emirates visual merchandising team has put in more efforts to bring in the new look and feel within the PAN Emirates Showrooms. “Our endeavour is to present maximum products in an intricately designed lifestyle setup in order to help our customers visualise the real life settings for the products. As customers are becoming more and more design conscious, we ensure to present them with more and more diversified lifestyle setups with a wide spectrum of colours and schemes in order to pacify their everlasting hunger for more and newer concepts” says Ms. Hala Haddad - Concept and Design Manager of PAN Emirates.

LogisticsPan Emirates has spruced up its logistics division by giving it a new management strategy and bringing in professionals to handle the pressure of expansion and the rapid growth in demand of retail logistics

operations across their existing retail chain over the last few years. Thus, Pan Emirates is able to offer greater value to its customers across the GCC through the optimisation of their inbound and outbound distribution channels.

NavigatorIn 2010 PAN Emirates launched the first of its kind GPS Navigator. Using the global positioning system over the web browser customers can monitor/track the delivery status of their furniture and literally see the delivery truck(s) move towards the scheduled delivery spot / location.

This has enabled PAN Emirates to effectively implement precise delivery schedules and reduce time wastage on location query with the customer.

Things you didn’t know about

PAN Emiratesl You will find the widest range of furniture, accessories and home décor products to choose from at the PAN Emirates Megastore in Al Barsha – Dubai.l PAN Emirates offers the best value for your money when it comes to shopping for home furnishings.l Using the GPS technology, customers can track the delivery of their furniture enabling us to effectively implement precise delivery schedules and reduce time wastage on location query with the customer.l PAN Emirates was the first to introduce Toll Free customer service in UAE within the Home Furnishing retail segment.l PAN Emirates has empowered its sales team within the store with IPADs that enable them to serve the customer with all the info about products while on the move within the showroom. This saves a lot of time for customers while executing the transaction making it a more comfortable and quicker shopping experience.

PROMOTIONPAN Emirates has always strategised its Brand Promotion in a tactical and analytical approach.

The UAE market presents a very dynamic and complicated mix of target audience that requires careful and precise evaluation of the communication and call to action tactics.

The absolute advantage that PAN Emirates enjoys to offer its customers are - the widest range to choose from, the best value for money, the largest Home furnishing showroom and the best home

shopping experience ever. These four core competencies form the major

communication aspects of the current marketing strategy. With an apt mix of mass media (Print, Radio, Outdoor, Cinema, TV and Online). PAN Emirates has been successful in reaching its core customers from all sectors of the UAE society. An in-house design studio caters to all below the line production requirements for all their stores.

BRAND VALUESPAN Emirates believes that, as one of the leading brands in its market segment, it is responsible for showcasing highest standards in all aspects of its retailing operations. As per the customers, PAN Emirates has been their top choice in the market considering price, quality, style, design and customer service. PAN Emirates has always focused on customer satisfaction and a unique shopping experience by providing the below without compromising in any of its aspects: The widest range and styles of productsStunning and elegant designs, quality materialsThe best value for money spentCustomer service

www.panemirates.com

region with 100% pure retail display presenting one of the widest range of home furnishing products, accessories and home décor.

PAN Emirates has been selected as a UAE SUPERBRAND for the fourth consecutive year in 2014. This is attributed to the popularity that PAN Emirates enjoys among its customers for providing the best value products and high standards in customer service offered to them.

HISTORYMr Abdul Rehman Al Shamsi , the Chairman and CEO of Pan Emirates, started the company’s first showroom in 1992. With his leadership and immaculate business acumen,

Mr Shamsi has been instrumental in transforming PAN Emirates to one of the most popular home furnishing brands in UAE and the region. Providing customers with the best value for their money was the goal that Mr Shamsi envisioned when he opened the doors to the first PAN Emirates showroom more than 21 years ago.

Today, this mission has evolved into a more detailed one by implementing a very strenuous product selection process, un-compromised product quality, widest choice of products and customer service of the highest standards. PAN Emirates operates with the highest level of integrity, respect, values and culture that has enabled it to continuously create a difference in the lives of their

customers over two decades.

PRODUCTSPAN Emirates offers a wide range

of furniture, accessories and home décor in varied styles from around the globe. The product range covers Sofa Sets, Bedroom Sets, Dining Sets, Kids Furniture, Cabinets, Wall Units, Wardrobes,