Rebranding Identity

NAYANTARA GOYAL CD-5

PROJECT BRIEF

To redesign the brand identity for Tibet House.

Tibet House’s current brand identity is awfully boring and inconsistent- there is no uniformity (the brochure, newsletter and museum pass all differ in terms of design). The colours used are dull and it does not seem inviting to a new audience. following are the collaterals

• Stationary-letterhead, envelope and visiting cards• Brochure• Museum pass• Newsletter• One web page

LOGO FOR BUDDHIST CENTER IN MANCHESTER

Manchester Buddhist Centre Taking into consideration its ethos, teachings, philosophy and, importantly, their aspiration

to be seen as a progressive and dynamic focal point for the area. The centre also needed to make their modern business facilities clear as part of their brand.

The logo is a modern of the ‘Three Jewels’ (the three central concepts in Buddhism). It interpretation incorporates a sense of movement and therefore change, a crucial part of Buddhist belief. Coincidentally the logo also resembles a lotus flower, one of Buddhism's most recogniseable ,motifs..

FINAL LOGO

This logo is derived from the mandala

MOOD BOARD

Colours I have used from here are shades of ochre and maroon because those are the typical Buddhist colours'. Cream as well. The museum pass is a little more colourful because I wanted it to be a quirky, fun museum pass keeping in mind its richness also.

VISITING CARDS These were my first options for the visiting card, however the entire concept of having an “ornamental” border did not seem to work because it had no association with the design of the card, plus only one side of the card was being used. The border used is from previous examples of logos.

These cards had potential so I chose the orange option and further worked on that

VISITING CARDS

This is my finalized version. I thought it worked the best because it was simple yet playful and it seemed well balance, the colours bring out a very Buddhist vibe.

I tried out various positions to put the address and a part of the logo enlarged into the letterhead, the mistake I made was not to have kept my visiting card in mind.

LETTERHEADS

I tried out various positions to put the address and a part of the logo enlarged into the envelope, the mistake I made (like in the letterhead) was not to have kept my visiting card in mind.

FINAL STATIONARY

MUESEUM TICKET

These were my first option but they didn’t appeal to me

This one seemed monotonous