May 2014

Social Prospecting & MediaBuilding Authentic User Generated Content &

Engagement to Increase Advertising/Sponsorship Value

Intention Signals

Keeps Engagement &

Subscribers ‘Always Aware’

to Engage on high-value

Content

Dramatically impacting

Advertiser ROI

Look Beyond Data

Intelligence

Keeps you focused on Goals

A user driven Qualification

Engine:

Community Engagement

Influencer Content

Contribution

Community Engagement

Influence Value

Interest/Contribution

User Created Content

Content Viewer

Profile

Keeps you focused on Content Network

Accelerate Premium Generated Content

Value-Driven Volunteer & Segmentation

Dramatically impacting Advertiser ROI

Accelerated Monetization Path

Capabilities Overview

Qualification

Enriched Experience

Increased Effectiveness &

Stickiness

Automated Social

DiscoverEasy Roll out

Enriched Social

Context/FeedUser Experience

Profile & Segmentation

Content & Intent Triggers

Qualification & Sponsorship Value-Add

Perpetual ProspectingTM in Action

Managing Goals the NEW Old Fashioned Way

The Market Adoption & Readiness (simplified)

Complexity of Customer Needs over 20 years

Demand Gen-Advertising

-Mktg Automation

Social

Integration-Publishing

-Content

-Integrated

Campaigns

Social

Prospecting –

Conversation

CentricAdoption & Market Maturity

Opportunity

$6.4 Billion Market

*According to Gartner report in

March 2013

Over 10 year Maturity Cycle

Reactive – Yielding No ROI

Ad

op

tio

n

All this was about the top of the funnel.

Next-gen is about the conversion flow!

Technology

2010realSociablePatentedEngagement &

Contact Mngt

Focus on engagement cycles

175 Growth

Focus on driving deeper value

in

B2B

Next-Generation – Intention Signals

2 OUT OF 10Companies

“Connect the Dots”

Integrated Partners

Numbers Game – Today’s Sales Sphere

OVER50%Teams

Want More Leads vs Want Relationships

We are Data Logic as a Service

Technology

Favourite Testimonials

This makes our bottom 20% act a little more like our top 20%

If half of our team increases sales capacity by 0.5% - this is worth $100M to us!

“Our day is part scheduled, part reactive, and part serendipitous…realSociable is the only application that provides a snapshot…ranked on triggers. It makes the right time, right place an easier part of our day”

Thank you!

Your Business – How it can count – Wealth

Management

You manage 100’s of thousands of households & Your marketing

effort may be limited based on knowledge of your customer –

Advisors have no window to access intelligence

realSociable can:

Notify each broker when a client changes jobs or buys a new

home

There is a Window of Opportunity to upsell but also connect and

keep the relationship strong.

realSociable can:

Let you know when there is a specific event one of your big

clients is attending who may be a flight risk.

realSociable can:

Allow you to preview twitter conversations your customer is

having with another firm.

Business is social.

Thank you.