really simple strategies: keeping track of your organization and issues online
DESCRIPTION
Presenter: Marco Campana With all the ways to get information today – 24-hour news, streaming video, RSS feeds, social media feeds, “tweets”, e-newsletters, email updates, blogs – are you feeling a bit overwhelmed? Staying current and up-to-date on the issues that affect your day-to-day work is important for you and your organization. This workshop will explore the ways to keep on top of it all and provide you with tips on how to track your organization’s online reputation. We’ll specifically look at what RSS and other social media feeds are and how you can and should use them.TRANSCRIPT
Really Simple Strategies: Keeping Track of your Organization and Issues Online
Marco Campana ([email protected])Ontario Council of Agencies Serving Immigrants (OCASI)@marcopolisFriendfeed.com/marcopolis
2
A Quick Overview
• Introduction
• Strategies
• Tools
• Resources
3
Introduction
It’s about:• Learning to listen online
• Having a strategy
• Choosing the right tools for you
• Managing your workflow
• Avoiding “Garbage Overload”
• Becoming a proficient information manager – find the right information for the right people at the right time
• Learning to share and collaborate – becoming an aggregator
4
What’s My Day Like?
• My strategy
• My tools
• How I stay updated and learn
• Dashboard?
5
Online Reputation Management
• ORM - “The process of following online references to a brand, company, person or service while having a plan in place to deal with any negative feedback.“http://www.sitepoint.com/blogs/2009/05/20/online-reputation-management/
• Competitive Intelligence – “The action of gathering, analyzing, and applying information about products, domain constituents, customers, and competitors for the short term and long term planning needs of an organization”http://www.dynamicintegration.net/competitive_intelligence.aspx
• Listening - “The Active Listener gives full attention to listening when another is talking and focuses on what is being said. “http://www.leadershipletters.com/2003/09/12/levels-of-listening/
6
Strategies - Getting Your Nonprofit Organization Ready To Listen
• Why are you listening? What are your mission goals?
• Come up with at least Five Ways You Plan To Use the Information (link to day-to-day action)
• Internal Process – how will you organize your listening?
http://beth.typepad.com/beths_blog/2009/02/getting-your-nonprofit-organization-ready-to-listen-.html
7
Strategies
• Core - listen, fail informatively, and evolve
• Daily Routine – process, discipline – challenging (the 3 T’s)
• Sharing – collaborating, informing, developing expertise
• Responding – are you listening strategically?
8
Learn as You Go
9
10
11
Tools
12
Tools
13
Tools
14
Tools
15
Tools
Let’s review a few:• Email (Yes! Email)/e-Newsletters/Watchthatpage/RSS to email• Google Alerts• RSS and Twitter• Social Networks/Online Communities (LinkedIn, Facebook,
Ning, etc.)• Social Bookmarking - Delicious, Diigo• Mobile?
16
Tools - Email as Web 2.0?
17
Tools- eNewsletters/email lists
18
Tools – RSS to Email
19
Tools - Watchthatpage
20
Tools – Google Alerts
21
Tools – Google Alerts
22
Tools - RSS
Actively Passive
23
Tools - RSS
24
Tools - RSS
25
Tools - RSS
26
Tools - RSS
27
Tools - Twitter
28
Tools - Twitter
29
Tools - Twitter
30
Tools - Trusted Networks
31
Tools - Trusted Networks
Roll Your Own Social Network
32
Tools - Trusted Networks
33
Tools – Mobile?
34
Pulling it all together?
35
ToolsCreating Your Own Dashboard
36
ToolsCreating Your Own Dashboard
37
How much time?
38
Resources
How I learned to stop worrying and love the early adopters!
39
Resources
http://www.wearemedia.org/
http://socialmedia-listening.wikispaces.com/
http://simplestrategies.pbworks.com
Setting the Stage/Strategy
Blogs to Follow
Daily Routines
Practical Tool Examples and Explanations
Learn
Play!@[email protected]/marcopolis
40
Images
• http://www.flickr.com/photos/tyla/2613836330/
• http://www.flickr.com/photos/matthamm/2945559128/
• http://www.flickr.com/photos/dailypic/1459055735/
• http://www.flickr.com/photos/cambodia4kidsorg/3226367547/sizes/o/
• Webinar:Twitter for Nonprofits - Jeff Patrick, Common Knowledge
• http://www.flickr.com/photos/i-1326/2968175502/
• http://www.flickr.com/photos/debschultz/1925555485/sizes/o/
• http://www.flickr.com/photos/stabilo-boss/93136022/in/pool-web2dot0diagrams
• http://www.flickr.com/photos/ycc2106/134414023/
• http://www.flickr.com/photos/luc/1824234195/• http://www.flickr.com/photos/w5nyv/
455756468/• http://www.flickr.com/photos/dan_h/
667441709/• http://www.flickr.com/photos/sparktography/
2485147794/• http://www.flickr.com/photos/skemsley/
3554049015/• http://www.flickr.com/photos/archiemcphee/
3401974951/• http://www.flickr.com/photos/timheuer/
143007903/• http://www.flickr.com/photos/bre/448847262/• http://www.flickr.com/photos/zachinglis/
41443867/• http://www.flickr.com/photos/
cambodia4kidsorg/2906235414/ • http://farm4.static.flickr.com/
3027/2905389559_d3ec3e6530.jpg