Real Thai, Real Simple, Real Value.

What is Thai Taste • Comprehensive range of authentic Thai products – curry pastes, cooking

sauces, herbs & spices, dipping sauces, ingredients and more.

• Everything needed to quickly and easily rustle up a Thai feast at home.

• Exclusively made in Thailand to traditional recipes, from fresh and locally sourced ingredients.

• Produced and packed in accredited factory in Bangkok. • Thai Taste supports Duang Prateep Foundation.

• Brand Values: Authenticity, Quality, Health, Simplicity, Innovation. • Authentically Thai. Real Thai. Real Simple. Real Value.

A brand trusted by shoppers:

It's the only good quality pure

coconut milk I've found and

nothing else will do!

Beatriz, Manchester, UK

My favourite product is Pad Thai

Sauce: I love it for its nutty, rich

flavour, which brings my food alive!

Silvia, London, UK

I love cooking authentic Thai curries at

home -- I was so excited to find your

kaffir lime leaves in a jar! Now I have

the last and most important ingredient

for an authentic Thai curry!

Linda, MA, USA

Why Thai Taste

• Fastest growing Thai brand and 3rd largest brand in Thai sector in UK market (Top 5: Blue Dragon, Sharwoods, Thai Taste, Lloyd Grossman, Uncle Ben’s).

– #3 Thai Pastes (11.5% share)

– #3 Thai Dipping Sauces (4.4% share).

Kantar WorldPanel December 2011

• Growing, successful brand in home market: UK retail value up year-on-year

• Only brand with sole focus on Thai.

• Drives growth and innovation in your category.

• Listed in all major UK retailers including:

Brand Values

• Authenticity – entire range made in Thailand, to Thai recipes, from local Thai ingredients.

• Quality – all products made from fresh, premium ingredients using the latest equipment and technology in our accredited factory in Bangkok.

• Health – no artificial flavours, preservatives or hydrogenated fats, making the range perfect for cooking up a variety of light, tasty meals.

• Simplicity – easy to follow recipes, helpful tips and clear product information on all packaging to remove the mystery and apprehension associated with cooking ethnic cuisine among consumers.

• Innovation – we continuously come up with new ideas to improve and expand our product range making it easier for everyone to enjoy cooking and eating Thai food.

Duang Prateep Foundation

• We are so grateful to the wonderful people of Thailand who make it possible to create, produce and sell our authentic Thai Taste products

• To give something back to the country that enables us to do so much, each year Thai Taste donates 1% of net sales to the Duang Prateep Foundation

• A truly worthy cause dedicated to bringing education and hope to the impoverished people of Thailand

• To raise awareness of the wonderful work this foundation does, the Duang Prateep logo appears on Thai Taste’s website, literature and on all product packaging

US Product Range • Comprehensive Thai range suitable for every level of cooking skill

Convenience / Beginner cooks Scratch / Experienced cooks

• Cooking pour sauces • Red Curry Sauce 11.3oz • Green Curry Sauce 11.3oz • Pad Thai Sauce 6.8fl oz

• Dipping sauces • Sweet Chili Sauce 6.76fl oz • Sweet Chili Sauce 15.22fl oz • Sriracha Hot Chili Sauce 6.76fl oz • Sriracha Hot Chili Sauce 15.22fl oz

• Curry pastes • Red Curry Paste 7.5oz • Green Curry Paste 7.5oz

• Herbs & spices • Thai Basil Leaves 7oz • Lemon Grass 7oz • Galangal 7oz • Kaffir Lime Leaves 7oz

• Ingredients • Palm Sugar 17.6oz • Coconut Milk 6.76fl oz • Rice Bran Oil 10.5fl oz

Competitor Analysis – US Market

Product Range

Current US range: Cooking sauces,

dipping sauces, curry pastes, herbs

& spices, Thai ingredients

Thai ingredients, sauces, pastes,

noodles, herbs & spices, meal

kits, flavoured rice, soups,

instant noodles/rice

Thai ingredients, cookies,

curry pastes, quick meals

& kits, sauces, rice,

noodles, soup

Brand USPs

Made from fresh ingredients

Made in Thailand

On-pack recipes and tips

Real Thai. Real Simple. Real Value.

Comprehensive range

Exotic Flavours

Fresh Natural Ingredients

Comprehensive range

Real Thai Real Easy

Country of Origin Thailand Thailand Thailand

Distribution

Whole Foods, Crosby’s, Gourmet

Garage, Guido’s, Dave’s

Marketplace, McKinnon’s

Walmart, Amazon, Target, Shop

N Save, Lowes, Walgreens

Walmart, Amazon, Stop &

Shop, Target, Hannaford

Website www.thaitaste.us.com www.thaikitchen.com www.atasteofthai.com

Thai Taste Sriracha Vs Competition

Brand Thai Taste Huy Fong Roland Dynasty

Pack Sizes 15.22oz & 6.76oz 17oz 17oz 16oz

Servings (5ml) 90 & 40 per bottle 96 per bottle 96 per bottle 91 per bottle

Price SRP: $2.69 6.76 oz

$3.49 15.22oz SRP: $4.39 SRP: $5.99 SRP: $4.99

Ingredients

Water, red chili, sugar, garlic,

vinegar, salt, xanthan gum,

colored with caramel color.

Chili, Sugar, Salt, Garlic,

Distilled Vinegar, Potassium

Sorbate, Sodium Bisulfate

As A Preservatives, And

Xanthan Gum.

Chili, Sugar, Garlic, Salt,

Water, Acetic Acid, Lactic

Acid, Xanthan Gum, Citric

Acid, Potassium Sorbate,

Ascorbic Acid.

Chili Peppers, Vinegar,

Garlic, Sugar, Salt,

Potassium Sorbate and

Sodium Bisulfite as

Preservatives, and

Xanthan Gum.

USPs

Made from fresh ingredients

Suitable vegetarians & vegans

No additives or preservatives

Gluten free / MSG free

On-pack usage suggestions

Made from sun ripened

chilies

No artificial colours or

flavours

Gluten free

No MSG

Authentic Ingredients

Country of

Origin Thailand USA China Singapore

Packaging Squeeze plastic / Glass Squeeze plastic Squeeze plastic Squeeze plastic

Thai Taste Sweet Chilli Vs Competition

Brand Thai Taste A Taste of Thai Thai Kitchen Blue Dragon

Pack Sizes 15.22oz & 6.76oz 7oz 6.57fl oz 6.4fl oz

Servings (5ml) About 90 & 40 per bottle About 36 per bottle About 35 About 35

Price SRP: $2.69 - 3.49 SRP: $3.99 SRP: $2.99 SRP: $2.99

Ingredients

Water, sugar, red chili,

vinegar, garlic, modified corn

starch, salt.

Syrup (Sucrose Syrup, Glucose

Syrup, Fructose Syrup),

Vinegar, Water, Pickled Red

Chili, Garlic, Salt, Xanthan

Gum, Paprika.

Pure Cane Sugar, Water,

Pickled Red Chili Pepper

(Rice Vinegar, Chili Peppers,

Salt), Garlic, Rice Vinegar,

Modified Tapioca Starch,

Salt and Xanthan Gum.

Water, Sugar, Red Chili

(20%), Garlic (11%), Salt,

Modified Tapioca Starch,

Acidity Regulator: Acetic

Acid.

USPs

Made from fresh ingredients

Suitable vegetarians &

vegans

No artificial colours,

additives or preservatives

Gluten free / MSG free

On-pack usage suggestions

Gluten free

MSG free

Gluten free

Dairy free

Vegan

No artificial flavours

Free From Artificial

Colours Additives: Free

From Artificial

Preservatives

Country of

Origin Thailand Thailand Thailand Vietnam

Packaging Squeeze plastic / Glass Squeeze plastic Glass Glass

Thai Taste Curry Pastes Vs Competition

Pack Size 7.5oz 4oz 1.75oz

Servings 10-12 per tub 8 per jar 8 per sachet

Price SRP: $3.89 SRP: $3.49 SRP: $1.99

Price per OZ 52 cents 87 cents $1.08

Ingredients

Garlic, green chili, onion, lemon grass,

salt, black galangal (black Thai ginger),

galangal (Thai ginger), kaffir lime peel,

fennel seed, coriander.

Green Chili, Garlic, Lemongrass,

Galangal (Thai Ginger), Salt,

Onion, Pepper, Coriander, Cumin,

Kaffir Lime.

Chili, onion, lemongrass, garlic, salt,

dextrose, kale, galangal, coriander

root, kaffir lime peel, white pepper

powder, cumin powder, coriander.

USPs

Made from fresh ingredients

Suitable for vegetarians & vegans

Gluten and dairy free

100% natural – no artificial additives,

preservatives or artificial colourings

Gluten free

Dairy free

Vegan

No Artificial Flavors or Colors

Fresh chilies and spices

Gluten free

Preservative free

Country of Origin Thailand Thailand Thailand

Packaging Authentic plastic tubs with bagged

curry paste inside Jar Sachet of paste in cardboard sleeve

Thai Taste Product Rankings

RANK ITEM UNIT PK/SZ BRAND DESCRIPTION

1 75716 CSE 6/11.3 THAI T * GREEN CURRY SAUCE

2 75717 CSE 6/11.3 THAI T * RED CURRY SAUCE

3 75757 CSE 6/15.22 THAI T * CHILLI DIPPING SAUCE SQUEEZE

4 75756 CSE 6/15.22 THAI T * SRIRACHA DIPPING SAUCE SQ

5 75719 CSE 6/7.5 THAI T * GREEN CURRY PASTE 7.5Z

6 75718 CSE 6/7.5 THAI T * RED CURRY PASTE 7.5Z

7 75754 CSE 6/6.76 THAI T * CHILLI DIPPING SAUCE

8 75755 CSE 6/6.76 THAI T * SRIRACHA DIPPING SAUCE

9 75710 CSE 6/6.8 THAI T * PAD THAI SAUCE

10 75711 CSE 6/15.2 THAI T * CHILI DIPPING SAUCE

11 75758 CSE 12/6.76 THAI T * COCONUT MILK POUCH

Top Selling Items

RANK ITEM UNIT PK/SZ BRAND DESCRIPTION

1 75704 CSE 6/7.05 THAI T * KAFFIR LIME LEAVES

2 75706 CSE 6/7.05 THAI T * LEMON GRASS

3 75707 CSE 6/7.05 THAI T * THAI BASIL

4 75705 CSE 6/7.05 THAI T * GALANGAL

6 75702 CSE 6/17.6 THAI T * NATURAL PALM SUGAR

7 75703 CSE 6/10.5 THAI T * RICE BRAN OIL

Unique/Ethnic Items

For more information

www.thaitaste.us.com

www.facebook.com/SimplyThaiTaste

www.twitter.com/LoveThaiTaste