amella mission statement is: to indulge your senses of sight,...
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Private & Confidential
Amella mission statement is: "to indulge your senses of sight, smell, and taste with a
tantalizing new experience that comes from just a single bite into an Amella Caramel.”
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Private & Confidential
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The Amella Story
Amella Caramels were created by a husband and wife team out of California in 2007. In 2006, Emir
and Elena started their adventures into the world of Artisanal chocolate making. The adventure began with Ecole
Chocolat’s Professional Chocolatier program where they were taught the basics of candy making. Then it was
off to Paris, France to visit the legendary Valhrona chocolate factory and take classes in chocolate making from
renowned Valhrona chef Philippe Givre.
Upon their return from Paris, they were both inspired to create unique artisanal candies using all
natural ingredients. Each day, they would play around with different ingredients to create unique confections and
share them with friends and neighbors.
The magic moment came when Elena decided to try to make a carrot cake caramel. The carrot
cake inspiration came from Keith’s family restaurant, where Elena worked as a Hostess and saw how much the
public loved carrot cake. The carrot cake with a dollop of white chocolate frosting was the first Amella.
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Amella - Award Winning Caramels
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The Amella Product
Amella Cocoa Butter Caramels are made from scratch with superior ingredients,
sourced as locally as possible. Our original caramel is hand made with raw blue
agave nectar in place of corn syrup. Then it is smothered in gourmet dark or milk
chocolate. The secret ingredient to our new Agave Caramel is pure cocoa butter. It
helps create a unique consistency, like a caramel and truffle hybrid. Your taste
buds will find the silky texture and decadent flavor impossible to resist.
Health Benefits:
– All Natural & Organic, Non-GMO, locally sourced ingredients.
– Made with Raw Blue Weber Agave nectar, a low-glycemic sweetener, in
place of corn syrup.
– Gluten Free and Kosher Certified
– No artificial colors, preservatives, or flavoring
– Zero grams trans fat
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Amella Caramel Varieties
OriginalDark Gray SaltMilk Gray Salt Roasted Almond
KEY DRIVERS – 72% of Sales
27% 25% 12% 10%
Other Flavors = 16% of sales
• Peanut Butter Dark• Peanut Butter Milk• Black Forest• Carrot Cake• Chocolate Fudge• Others seasonal varieties
Key Differentiators• Texture – Pure cocoa butter alters the
Texture creating a caramel/truffle like texture.
• Taste – Organic Blue Weber Agave is used
in place of corn syrup creating unique
caramel notes.
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Amella Vegan varieties – the first and only NON GMO project verified caramel in the USA
• Non GMO project verified• Gluten Free Certified• Sweetened with Agave and Tapioca syrup• Enrobed in 66% organic dark chocolate
No. 1 SKU at Whole Foods
Gray Sea Salt Coconut Almond Acai Berry & Chia
• No Refined Sugar• Made with organic ingredients• Kosher Certified• Vegan Certified
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Who Amella partners with
Specialty shops…
Online…
Gift baskets…
• Hotels• Natural Food stores• Grocery stores• Convenience stores• Airports• Cafes• Boutiques• Health spas• Wineries• Candy shops• Cheese shops• Book stores• Gift shops
REGION Percent
CA 58%
NY 5%
FL 4%
TX 3%
WA 3%
MA 2%
PA 2%
HI 2%
IL 2%
GA 2%
OR 2%
OTHER 15%
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Amella partners continued..
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Amella Merchandising
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Amella Packaging
Amella 2-PCS Grab & GoAmella 6-PCS
• Compostable wrapper
• Strategic price point
• Perfect for the checkout counter
• Earth friendly packaging
• Unique mini-ballotin box
• Proven productivity
• Minimizes shelf space
Amella 12-PCS
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Certifications
� Various Factory and Product Certifications
� HACCP Plan
� AIB 3 rd party audit
� Everclean 3 rd party audit
� Eurofins 3 rd party audit
� Kosher Certified
� Gluten Free Certified
� Non GMO Project verified*
* Ve ga n o n l y.
Amella Certifications
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What Amella Caramels has to offer
• All Natural
• Award Winning
• Kosher Certified
• Non GMO
• Gluten Free Certified
• Premium Chocolate
• Corn Syrup FREE
• Raw Blue Weber Agave
• No Artificial Colors
• No Preservatives
• Trans Fat Free
Quality Sustainability Partnership
• All ingredients, production and
packaging are sourced as
locally as possible
• Recyclable paperboard
• Recyclable tray
• Label printed with water based
inks
• Compostable wrappers
• Productive SKUs
• Good margins
• Promotional support
• Innovative products
• Award winning designs
• Always something NEW
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Amella – Contact Details
Please contact us at:
• Emir Kiamilev – Co-Founder & CEO
• +1(858) 829-1032 Cell
• +1(800) 205-0080 Toll Free
• +1(310) 388-3105 Fax
• WWW.AMELLACARAMELS.COM