Michelle Hayes

4972376

Real Groovy started with one small store…

And has expanded to having four stores in…

Auckland

Wellington

Christchurch

And… Dunedin

Real Groovy has a problem…

There has been a huge decrease in the sale of c.d.’s

This is largely because…

Of the huge increase in music downloading…

And…

An increase in music technology.

Real Groovy is fighting back…

Not only does Real Groovy sell c.d.’s…

They also sell…

• Hard to find c.d.’s and vinyl records

• Band memorabilia• Concert Tickets• Books• And DVD's

Real Groovy also offers…

• A web based sales channel• A magazine• A Real Groovy rewards program

So, What can Real Groovy do about their current situation?

It’s Simple…

• Real Groovy should focus on the aspects of their business that make them stand out from their larger competitors.

This includes…

• Second hand and hard to find c.d.’s and vinyl records.

• Band memorabilia• Concert ticket sales

Expansion…

• Real Groovy has the option the expand to other parts of the country.

Resources

• Most of my information came from the business report that I wrote on the current situation of Real Groovy

• All images were found using the Google search engine

Resources

• http://www.twistingthrottle.com/images/real-groovy.gif• http://media.nickhodge.com/legacy/1673.jpg • http://www.realgroovy.co.nz/Information/5014• http://www.bp0.blogger.com/.../arrow_blue_rounded_right.png • www.last100.com/.../2007/08/limewire-slyck.jpg • www.i.frazpc.pl/pliki/2002/auto/1146822934380287.jpg• www.minds.nuim.ie/.../2007/11/itunes-logo.jpg• www.bp0.blogger.com/.../s320/realgroovy.jpg • http://static.flickr.com/38/103552266_c22867f906.jpg • www.nonstopmac.com/images/ipod-family.jp • www.blog.loaz.com/.../mini-laptop-fujitsu-P7230.jpg • www.bp1.blogger.com/.../s320/boxing-glove.jpg • www.storiedmind.com/files/RaisedFist1.jpg • www.ironmade.com/.../images/blank-cdr-gold.jpg • www.digitalpoint.pt/images/DVD-Logo.gif • www.farm1.static.flickr.com/48/154402654_5a8f3799... • www.9tutorials.com/wp-content/uploads/2007/07/162.jpg • www.damselworld.com/.../acdc-highway-to-hell.gif • www.rcd.typepad.com/rcd/Whg_2DLogo_2DLarge.png • http://jbhifi.co.nz/• www.firstaid.net.nz/.../images/4358/map_nz.gif