www.realgroovy.co.nz/images/rg_logo.jpg

IN THE NEW ZEALAND MUSIC INDUSTRY COMPANIES MUST KEEP UP WITH CHANGES IN

TECHNOLOGY AND NEW FASHIONABLE PRODUCTS….

TRENDS ARE CHANGING

1800 1960 1980 1990 Present Day

FROM THIS TO THIS

OUT GOES

IN COMES

AN ISSUE FOR REAL GROOVY??

DUUH!

THERE ARE THREE MAIN ISSUES:

THREAT OF DOWNLOADS

COMPETITION

LOCATION

THREAT OF DOWNLOADS

•DOWNLOADING MUSIC = CHEAPER AND FASTER

NOWADAYS….

PEOPLE ARE SHOPPING ONLINE

•HOWEVER ILLEGAL DOWNLOADING AND PIRACY OCCUR

WHICH ALSO STEAL FROM REAL GROOVY

ILLEGALLY DOWNLOADED MUSIC ARE REPORDUCED ONTO BLANK CD’S AND SOLD CHEAPER IN THE BLACK MARKET

•REAL GROOVY DOES NOT OFFER MUSIC TO DOWNLOAD ONLINE

WHEREAS

DO….

There is a boom in digital downloading where Real Groovy CD sales are being

substituted for IPODS and illegal downloads …

COMPETITION

APPLE OFFERS ONLINE MUSIC THAT ALLOWS CUSTOMERS TO DOWNLOAD MUSIC CHEAPER THAN THE PRICE OF A CD SOLD AT

REAL GROOVY .

CARDY(2004) REVEAL THAT APPLE SOLD 50 MILLION SONGS OVER THE INTERNET THROUGH ITS ITUNES MUSIC STORE FOR $1.50

EACH.

APPLE = NEW TECHNOLOGY – MORE FASHIONABLE

MOVING AWAY FROM CDS AND MORE INTO MORE MODERN DIGITAL DEVICES EG. IPOD

BRAND IS BETTER RECOGNISED THAN REAL GROOVY

LOCATED THROUGHOUT NEW ZEALAND AND HAVE A WEBSITE WHEREAS REAL GROOVY ONLY HAVE FOUR PHYSICAL STORES AND A WEBSITE

ABLE TO CONTROL THE PRICES FOR THEIR CDS UNLIKE REAL GROOVY, ABLE TO SELL THEIR CDS CHEAPER

CAN BE DEADLY FOR REAL GROOVY

AS THERE ARE NEW ENTRANTS INTO THE MARKET

Providing customers with more variety of shops to purchase from

REAL GROOVY

REAL GROOVY

REAL GROOVY

REAL GROOVYREAL GROOVY LOCATIONS…

NOT A GOOD THING….

REAL GROOVY ONLY HAS FOUR PHYSICAL RETAIL STORES

NEGLECTING THOSE IN THE ….

RURAL AREAS

WHEREAS

IS EVERYWHERE

WHAT TO DO????

•OPEN AN ONLINE MUSIC STOREWHERE CUSTOMERS CAN DOWNLOAD

MUSIC CHEAPER AND FASTER..

•OPEN UP MORE PHYSICAL RETAIL STORES

MORE STORES = MORE CUSTOMERS

By Akanesi Ngata 4915064

THIS IS AN EYE OPENER…

THE END

Referencing• http://cilinc.net/wp-content/uploads/2007/08/cd.jpg • xkcd.com/251/ • image.guardian.co.uk/.../2006/11/22/CDs.jpg • www.darchenoam.org/ethics/IMAGES/Tapes1.jpg • img320.imageshack.us/img320/7149/dvds0ls.jpg • http://www.nonstopmac.com/images/ipod-family.jpg• www.plasticbag.org/images/extra/ipod_whipping.jpg • www.plasticbag.org/.../extra/ipod_overthrow.jpg • www.idcrome.org/cityshop.htm • mosaicartsource.wordpress.com/.../ceramic-tile/• respiridivita.blogspot.com• www.cartoonstock.com • wearcam.org/say_no_to_likeness_piracy.gif • en.wikipedia.o

Referencing!• JB HI FI: www.lakopacific.com/.../Resellers/JB-HIFI.jpgrg• Amazon: nowisgone.com/.../2007/11/amazon-logo.jpg• Telecom: www.retail.org.nz• Vodafone: www.thelogofactory.com/.../vodafone_logo.jpg• Online shopping: www.neowave.com.my• New Zealand: http://www.titanhitours.co.uk/images/Maps/new-zealand-

map.jpg• Borders logo: www.joshuajanes.com/.../images/borders_logo.jpg