real estate services proposal€¦ · 18. utilize the century 21 system to help you obtain the...

Real Estate Services ProposalPrepared Especially for:

Mr. & Mrs. Jones123 Any St • Any Town USA

For the Property Located at:123 Any St

Prepared by:Bob Geist Broker/OwnerCentury 21 Sylvia Geist Agency372 Route 18 • East Brunswick NJ 08816

Office: 732-238-1200Office Fax: 732-238-3196E-mail: [email protected] Phone 908-705-4538Web Site www.C21Geist.com

Date: February 1, 2014

This CMA is not an appraisal and should not be considered the equivalent of anappraisal.

February 1, 2014

Mr. & Mrs. Jones123 Any StAny Town USA

Dear Mr. & Mrs. Jones:

Thank you very much for giving me the opportunity to present the enclosedproposal to market your home. I appreciate the time you spent with mereviewing the features of your home and outlining your goals and timeconsiderations. You will receive competent and professional service when you select me andmy company to represent you. I have represented many families in this areaconcluding transactions that realize maximum value in a reasonable time. Iunderstand what you are trying to accomplish and I am confident I will be ableto get the job done for you. I hope you will select me as your agent in this veryimportant transaction. This proposal includes a comprehensive market analysis that will assist us indetermining the market value and pricing of your home. I hope the information Iwill provide you confirm that I am extremely qualified to market your home.

Very truly yours,

Bob Geist Broker/Owner, REALTOR®

The Purpose of this Presentation

Familiarize you with the selling process

Provide you with details on my experience and the CENTURY 21® Brand

Develop a customized marketing plan for your home

Share current real estate information on your local area

Determine an initial market position for your home

Provide resource information and sample forms

Reinforce our commitment to your goals

Answer any questions you may have

Bob Geist Office: 732-238-1200Office Fax: 732-238-3196E-mail: [email protected] Phone 908-705-4538Web Site www.C21Geist.com

CENTURY 21®:The Gold Standard

CENTURY 21® System at a GlanceThere are many realty signs on front lawns these days, but only one can offerrepresentation in over 70 countries through a network of more than 120,000 real estateprofessionals.

Founded in 1971

Part of the Realogy Franchise Group

Century 21 Real Estate LLC is the franchisor of the world's largest residential real estate sales organization

Operate in approximately 8,000 offices around the world

Considered "the most recognized name in real estate,"* ours is the brand that comes to mind most when consumers think of real estate services

We strive every day to better understand your needs to help you complete asuccessful transaction for your home. We embrace your goals as our own.

CENTURY 21: The Gold Standard

Source: 2011 Ad Tracking Study. The survey results are based on 1200 online interviews with a national random sample of adults (ages 18+) who areequal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years.Brand awareness questions are based on a sample of 1200 respondents at a 90% confidence level with a margin of error of +/-2.4%. The study wasconducted between September 12 - November 20, 2011 by Millward Brown, a leading global market research organization.


MarketingAs a CENTURY 21® professional I will... Provide you with professional, personalized serviceMonitor details and coordinate marketing activities for the sale of your homeShow your property to qualified buyersPresent all written offersFacilitate the closing

Our proven Marketing System offers traditional and proprietary marketing tools, systemsand services to help get your home sold, including:

CENTURY 21 Internet Marketing Program:century21.comcentury21espanol.comNeighborhood ProfilesTargeted E-mail CommunicationSocial Media Website

- Facebook- Twitter- YouTube- Flickr

Website Listing Distribution NetworkNational AdvertisingLocal AdvertisingGlobal Referral NetworkSeller Service Pledge®

MortgageSM ServicesPreferred Client Club MarketingDirect Mail MarketingFine Homes & Estates Digital MagazineBuyer lead distribution program(LeadRouter)Client lead reporting tool (Golden Ruler)


An Industry LeaderFor the past decade, CENTURY 21® has reigned as the nation's mostrecognized brand in real estate!

LEADER IN BRAND AWARENESS:In 2012, the CENTURY 21 System continued to maintain the highestbrand awareness level among consumers presented with a list ofother real estate organizations; a trend we have upheld since 1999.

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

LIKELIHOOD TO RECOMMEND:The CENTURY 21 System continues to remain one of the top recommendedagencies in "Likelihood to Recommend" for 2012.

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

MOST RECOGNIZED NAME IN REAL ESTATE:As in previous years, consumers in 2012 continued to identify theCENTURY 21 System from a list of real estate organizations as "themost recognized name in real estate."Thirty-five percent of adults surveyed identified CENTURY 21 as the most well-known brand.The nearest competitor (RE/MAX) was a substantial 6 percentage points behind.

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

FUTURE CONSIDERATION:The CENTURY 21 System continues to remain one of the top agencies onFuture Consideration in 2012*.

Source: 2012 Ad Tracking Study. The survey results are based on 1,204 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who havebought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness, Consideration and Likelihood to Recommend questionsare based on a sample of 1,204 respondents at a 90% confidence level with a margin of error of +/-2.4%. Recognition and Respected questions based on those who had awareness ofthe brand. Results are significant at a 90% confidence level with a margin of error of +/-2.4%. The study was conducted in two waves by Millward Brown, a leading global market researchorganization during the following time periods. Wave 1: February 5th - February 19th 2012. Wave 2: August 12th - August 26th 2012.


Our Agents Stand Out from the Crowd

Knowledge - CENTURY 21® Agents participate in extensive and ongoing formaltraining to keep us at the top of our fieldAttentiveness - CENTURY 21 Agents are great listeners focused on understanding yourgoals and dreams and providing you with relevant informationResponsiveness - CENTURY 21 Agents respond quickly and professionally as wemanage all the details to achieve your goals

UNPARALLELED AGENT EDUCATIONCentury 21 Real Estate LLC has a culture and history of having some of the best trainingprograms available in the industry through its award-winning* CENTURY 21 LearningSystem®. CENTURY 21 Agents have access to a comprehensive suite of training and skilldevelopment programs, designed to help us stay at the top of our game.

A TRUE PARTNERReal estate transactions are a big deal with many moving parts. The details can getunwieldy without the right support. CENTURY 21 Agents know that buying a home canbe the culmination of a life-long dream, and will help you manage the details with theright support.

*Training Magazines Top 125 for 7 of the last 10 years


Celebrating ThreeDecades of Caring

For 30 years, the CENTURY 21® System has been a proud philanthropicpartner of Easter Seals®.

Our brokers, agents and employees have worked together to raise over $100 million in support of the Easter Seals mission: to help improve the lives of children and adultswith disabilities.

As one of Easter Seals’ largest corporate sponsors, the CENTURY 21 System is proud ofthe long-standing relationship we have with this charitable organization.

CLOSINGS FOR KIDSCENTURY 21 supports a program called “Closings for Kids”, where every one of ouragents has the ability to sign up to donate a portion of their commission from everyclosing to their local Easter Seals Chapter. So when clients choose an agent whoparticipates in Closings for Kids, they will be helping to support their local Easter Sealsorganization directly through their agent.


Our Commitment to YouSeller Service PledgeAs an independently owned and operated CENTURY 21® Office, we are dedicated toproviding you with service that is professional, courteous and responsive in helping youmarket your property. To fulfill this commitment, we agree to provide you with thefollowing services:

1. Dedicate ourselves to making the process of selling your home as easy and successful aspossible

2. Respect you and your needs and be honest and forthright, in accordance with Fair Housingregulations and ethical real estate practices

3. Hold your best interests in the highest regard throughout the process4. Value and respect your time, being as efficient and effective as possible5. Understand your needs and respond quickly6. Utilize our knowledge, resources and training to best serve you7. Provide regular progress reports throughout the process and discuss with you comments

received about your property8. Explain each step of the process and act as a guide to help you make informed decisions9. Make recommendations to enhance the marketability of your property10. Utilize a written Competitive Market Analysis and local market information to help you set an

appropriate listing price to sell your home and receive the value it deserves11. Review various financing alternatives12. Develop, present and agree upon a customized marketing plan that will detail specific

promotional efforts to help best market your property13. Place the internationally recognized CENTURY 21 yard sign on your property, with your

permission and subject to local ordinances14. Post your property on century21.com, a site which receives millions of visitors each month15. Explain local real estate procedures and regulations16. Show your property to potential buyers17. Utilize the CENTURY 21 System’s vast online resources to expose your property to potential

buyers around the world18. Utilize the CENTURY 21 System to help you obtain the results you deserve, including

leveraging our network of more than 8,000 offices worldwide19. Submit to you all written offers, assist with negotiations, and provide an estimate of your net

sales proceeds, so you understand all implications prior to the acceptance of any offer20. Upon acceptance of an offer by you, pre-settlement (escrow) activities throughout the

closing process will be monitored as permitted by law or local practice21. Assist you in finding your next home, or offer to refer you to another CENTURY 21 Office in

another location


Quality Service

Quality service is my goal.

After each sale, to help us

maintain a high level of

customer service, we invite

our clients to complete a

Quality Service Survey and

return it to an independent

research group.


Your Marketing Plan

Steps and Strategiesfor Successful Selling

Selling Process: The Basics

Choose the right agent

Set a fair price- Use a Comparative Market Analysis

Sign the Listing Agreement

Prepare your home for prospective buyers- Neat, clean and repaired or painted

where necessary

Agree on a Marketing Plan relevant to today’s market

- Advertise heavily where the buyers are - online 90% of all buyers use the Internet in their search process*

- Hold an Open House

Present all offers

Negotiate the Selling Price

Buyer Home Inspections

Close the deal

* Source: 2010 NAR Profile of Homebuyers and Sellers


21 StepMarketing Plan

The following pages will provideadditional detail to some significantcomponents of our comprehensivemarketing plan to get your home sold asquickly as possible and for the bestprice. Immediately below is an overviewof our complete Marketing Plan.

1. Recommend a pre-listing inspection and hiring a professional home staging service2. Develop a Comparative Market Analysis (CMA)3. Create a photo slideshow or virtual tour to post on listing websites4. Enter your listing into local Multiple Listing Service5. Place the CENTURY 21® “For Sale” yard sign6. Announce your listing to Agents in my office and other CENTURY 21 Offices in the area7. Place a “Lock Box” on your door to provide easy access for other agents8. Place your listing on our century21.com website9. Distribute your listing to hundreds of Listing Partners10. Place your listing on social media sites like Facebook, Twitter and YouTube11. Place your listing on my personal website12. Create an Individual property website for your listing13. Prepare full color property flyers and brochures to showcase your home to buyers and

other agents14. Offer the CENTURY 21 Home Protection Plan that can help attract buyers to your property15. Schedule email marketing pieces to my entire list of contacts and past clients as well as

area REALTORS®

16. Print (newspaper) and direct mail advertising in our local area- Just Listed Cards- Open House Cards

17. Hold an Open House for area REALTORS® and the public18. Tour your home with prospective buyers19. Provide you with constant feedback from buyer showings20. Send you weekly online activity reports on your property21. Negotiate with potential buyers on your behalf to help get you to the closing table


Marketing Plan of ActionFirst Week on the Market

- Enter listing into MLS systems. - Put up "For Sale" sign. (seller's option) - Install lock box. (seller's option) - Take property photos. - Prepare property flyer/brochure. - Submit property listing with photos to select real estate websites. - Century21.com - Realtor.com- Trulia.com - Zillow.com - Mass distribution using listhub.com (2 dozed more web sites) - Advertise in Homes magazine as agreed to with sellers. - Set up VML, Seller's Automatic Updates on all activities Advertising-Showing - Feedback

Second Week on the Market

- Create Virtual Tours - Post tour to web site & You Tube - Invite local Realtors to tour home. (broker open house) - Prepare and place advertisements with select print and online mediaoutlets. - Promote Lisitng to Market Makers - Schedule Office Tour of New Listing

Third Week on the Market

- Submit Open House announcement to MLS & Office Sales meeting. - Prepare and distribute special Open House flyer. - Hold Sunday Open House. (seller option) - Review if pricing stratogy is effective.

On-going

- Handle incoming calls and schedule showing appointments. - Review showing activity with owners. - Pre-qualify buyers. - Present all offers and recommend counter-offer strategies.


- Review price based on agent input & market conditions.

ASAP

- Obtain an acceptable contract on your property!


Home Staging

Eight seconds. That’s all it takes for most buyers to form a first opinion ofyour house.

It’s not long, so you need to make it count. Ideally, your home will impress andmotivate a buyer to swiftly make an offer before it’s gone from the market.

We are dedicated to selling your property at the best price possible in the shortestamount of time. Home staging can help highlight your home’s best features, making itappeal to buyers’ senses and emotions. Following simple exterior and interior designideas and home-improvement suggestions such as the ones found on our MovingChecklist page of this presentation, can maximize your home’s attractiveness andcreate a captivating first impression.


Keeping YouInformed

Online MarketingSummary

Our exclusive "Golden Ruler" tool is alisting measurement device thatprovides reports on the number ofonline consumer views and leads onyour property listing.


How We Find BuyersFor Your Home

Attracting Buyers

We have an aggressive strategy forattracting home buyers to our listings. Bydistributing your listing information, alongwith photographs, to a wide array ofconsumer websites, we maximize everyopportunity to attract qualified buyers.

In addition, you will have a clear view ofthe results of your property’s onlineexposure. Detailed marketing reports willprovide you with valuable feedback onthe traffic your property is receiving fromonline real estate consumers!

We get your property noticed!

Did you know...90% of home buyers use the internet to search for a new home*38 million home buyers search the internet each month for real estate information*One in three buyers find the house they ultimately purchase on the internet*

*2010 National Association of Realtors Profile of Home Buyers and Sellers


A World Class Websitecentury21.com

More than 2 million visitors come to our site every month. Your home will get atremendous amount of exposure and will include detailed information about theproperty and the surrounding community.

Our state-of-the-art Website helps make buying and selling real estate easier withmany features for buyers and sellers, including:

An award-winning online marketing program helps drive over 2 million visitors to oursite each monthA new expanded search that features one-click access to millions of listingsYour home listing for sale on our CENTURY 21 Real Estate Search app for the iPhone oriPod touch, with multiple photos, property details, and open house information


A Powerful Web Presence

It’s an axiom as old as the industry itself: location is everything! That’s why we featureall of our listings on many of the Internet’s most visited real estate websites through theCENTURY 21® Syndicated Listing Program, including:

CENTURY 21 listings are also displayed on most MLS-enabled real estate sites.


A Powerful Web Presence*

The real benefit of our marketing your property on over 500 real estate websites are thebuyer leads. It’s nearly impossible for serious buyers shopping for real estate online not to finda CENTURY 21® listing. Our network of websites generate millions of buyer leads for our sellers.

AL Alabama Web PageAL Classified Ad NetworkAL Montgomery Homes for SaleAL North Jefferson NewsAL St. Clair News AegisAL The Cullman TimesAL The Leeds NewsAL The News CourierAZ Anchorage Homes for SaleAZ AZ ZapHomesAZ Phoenix Homes for SaleAZ The PhoenixAZ West USA RealtyAZ Yuma.comAZ ZtucsonCA The Bakersfield CalifornianCA ASUNCABakersfield HomesCA Coast SiderCA Fresno Homes for SaleCA LA WeeklyCA Los Angeles Homes for SaleCA OC WeeklyCA Monterey Homes for SaleCA Phoenix REICCA Oakland Home for SaleCA Ramona SentinelCA San Mateo Homes for SaleCA SDNNCA Fremont Homes for SaleCA SF ExaminerCA Pleasanton Homes for SaleCA SilvarCA Hayward Homes for SaleCA The Sun ChronicalCA Palm Springs Homes for SaleCA SacrementoHomes for SaleCA Salinas Homes for SaleCA Merced Homes for SaleCA San Jose Homes for SaleCA San Luis Obispo Homes for SaleCA Visalia Homes for SaleCA Modesto Homes for SaleCA Walnut Creek Homes for SaleCO Fort Collins Homes for SaleCO Grandjunction.comCO WestwordCT All About DarienCT American TownsCT Hartford Homes for SaleCT Metro Hartford HomesCT WTNHDE DE ZapHomesDE Wilmington Homes for SaleFL Bradenton Homes for SaleFL St. Petersburg TimesFL Fort Lauderdale Homes for SaleFL Miami New Times IN WTHIIN WANEIN WLFIIA Ad Express & Daily IowegianIA Des Moines Homes for SaleIA Iowa City Homes for SaleIA Knoxville Journal ExpressIA Pella ChronicleIA Clinton HeraldIA The Oskaloosa HeraldIA Ottumwa Daily CourierKS Farm TalkKS Wichita Homes for SaleKY Big Daily NewsKY Homebuyer KYKY Grayson Journal EnquirerKY The Sentinel Echo

KY Wayne County OutlookKY Morehead NewsKY Olive Hill TimesKY McCreary County RecordKY The IndependentKY Times TribuneKY Glasgow Daily TimesKY Richmond RegisterKY Commonwealth JournalKY Lexington Homes for SaleKY Louisville Homes for SaleLA Alexandria Homes for SaleLA Lafayette Homes for SaleLA Louisiana Press JournalLA OpelausasHomes for SaleLA Monroe Homes for SaleLA New Orleans HomeLA Shreveport Homes for SaleME Bangor Daily NewsME Maine Home SellerMD Baltimore Homes for SaleMD Carroll County TimesMD Cumberland Times NewsMD MD ZapHomesMD Salisbury Homes for SaleMA Andover TownsmanMA Gloucester Daily TimesMA The Haverhill GazetteMA The Salem NewsMA The Daily News of NewburyportMA The Eagle-TribuneMA WWLPMI Battle Creek Homes for SaleMI Detroit Homes for SaleMI Lansing Homes for SaleMI Livingston Homes for SaleMI Grand Traverse HeraldMI Livonia Homes for SaleMI Monroe NewsMI The Record-EagleMI Port Huron Homes for SaleMI Wood TVMN ABC NewspapersMN ER Star NewsMN Home MagazineMN Mankato Free PressMN The LandMN Southwest Homes NowFL Fort Myers Homes for SaleFL Fox 10 TVFL Melbourne Homes for SaleFL MicoHomesFL Orlando Homes for SaleFL New Times bpbFL Pensacola Homes for SaleFL FL ZapHomesFL Miami Homes for SaleFL Florida Web PageFL The Jasper NewsFL Suwannee DemocratFL Tallahassee Homes for SaleFL The Mayo Free PressGA Americus Times RecorderGA The Daily CitizenGA Columbus Homes for SaleGA The Union-RecorderGA Macon Homes for SaleGA The Moultrie ObserverGA Thomasville Times-EnterpriseGA The Tifton GazetteGA Valdosta Daily TimesGA Cordele DispatchGUAM Hagatna Homes for SaleHI Honolulu Homes for Sale

ID KTVBID 2 NewsID ZidahoID Boise Homes for SaleIL Belleville Homes for SaleIL Chicago Homes for SaleIL Commercial NewsIL Effingham Daily NewsIL Mt. Vernon Register NewsIL Shelbyville Daily UnionIL Times-LeaderIN Goshen NewsIN Hendricks County FlyerIN The Herald BulletinIN Indianapolis Homes for SaleIN Lafayette Homes for SaleIN Muncie Homes for SaleIN Richmond Homes for SaleIN XL MarketingIN Batesville Herald-TribuneIN The Zionsville Times SentinelIN Greensburg Daily NewsIN The Evening NewsIN Kokomo TribuneIN The Lebanon ReporterIN The Pharos-TribuneIN The TribuneIN The Tribune StarIN Washington Times HeraldIN Rushville RepublicanIN WishMN St. Cloud Homes for SaleMN This Week LiveMS Biloxi Homes for SaleMS Hattiesburg Homes for SaleMS Jackson Homes for SaleMS Laurel Leader-CallMS The Meridian StarMS Picayune ItemMS The PoplarvilleDemocratMS The Star HeraldMO Kansas City Homes for SaleMO Springfield Homes for SaleMO Columbia TribuneMO Ozarks Home HunterMO Real EstatestJoeMO Lincoln County JournalMO RFTMOReal Estate Weekly KCMO New Haven LeaderMO Hermann Advertiser CourierMO Bowling Green TimesMO Elsberry DemocratMOVandalia LeaderMO Fireside GuardMO The Joplin GlobeMT Great Falls Homes for SaleMT Southwest Montana Real EstateNE Plattsmouth JournalNV Las Vegas SunNV Reno Homes for SaleNH Derry News/WeekenderNJ BridewaterHomes for SaleNJ Cherry Hill Homes for SaleNJ Morristown Homes for SaleNJ Neptune Homes for SaleNJ East Brunswick Homes for SaleNJ Press of Atlantic CityNJ Jersey Devil HomesNJ North JerseyNJ Inside TodayNJ Vineland Homes for SaleNM Las Cruces Homes for SaleNM KRGENY Binghamton Homes for SaleNY Elmira Homes for Sale

*This list is subject to change.

A Powerful Web Presence*

NY Ithaca Homes for SaleNY Long Island Homes for SaleNY Poughkeepsie Homes for SaleNY Rochester Homes for SaleNY Residential NYCNY Village VoiceNY The Daily StarNY The Press-RepulicanNY Cooperstown CrierNY Lockport Union-Sun & JournalNY The Journal-RegisterNY NiagraGazetteNY Tonawanda NewsNY WIVBNY White Plains Homes for SaleNC Asheville Homes for SaleNC Charlotte Homes for SaleNC Raleigh Homes for SaleNC Salisbury PostNC WavyNC Stanly News and PressNC The Randolph GuideOH CincinattiHomes for SaleOH Fremont Homes for SaleOH Mansfield Homes for SaleOH Marion Homes for SaleOH Port Clinton Homes for SaleOH Dayton.comOH Fox ToledoOH The Star BeaconOH Bucyrus Homes for SaleOH Chillicothe Homes for SaleOH Coshocton Homes for SaleOH Lancaster Homes for SaleOH Newark Homes for SaleOH Zanesville Homes for SaleOH WDTNOK OklahomaCity.comOK Urban TulsaOK PaulsValley Daily DemocratOK Woodward NewsOK Ft. Gibson TimesOK Hartshorne SunOK The Midwest City SunOK The AmericanOK Tuttle TimesOK Stilwell Democrat JournalOK Waurika News DemocratOK Westville ReporterOK The AdaEvening NewsOK Chickasha Express StarOK Claremore Daily ProgressOK The Duncan BannerOK Edmond SunOK Enid News & EagleOK The McAlester News CapitalOK The Muskogee PhoenixOK The Norman TranscriptOK Pryor Daily TimesOK The Stillwater NewspressOK Tahlequah Daily PressOR Salem Homes for SaleOR Portland.comOR My Central OregonOR KATUOR KGWOR Best Buy Real EstateOR KVALPA Allentown Homes for SalePA State College Homes for SalePA Erie HomesPA The Daily ItemPA The Danville NewsPA Allied NewsPA The Tribune-DemocratPA The Meadville TribunePA New Castle NewsPA The HeraldSC Aiken StandardSC Beaufort Homes for SaleSC Columbia Homes for SaleSC Greenville Homes for Sale

SC Hilton Head Homes for SaleSC Myrtle Rock Homes for SaleSC CCPSC ShemcreekSC Rock Hill Homes for SaleSD Sioux Falls Homes for SaleTN Clarksville Homes for SaleTN Citizen TribuneTN Chatanooga.comTN Crossville ChronicleTN Jackson Homes for SaleTN Elk Valley TimesTN Grundy County HeraldTN Herald ChronicleTN Murfreesboro Homes for SaleTN Nashville Homes for SaleTN Tullahoma NewsTN Manchester TimesTN Nashville SceneTX El Paso Homes for SaleTX Forth Worth Homes for SaleTX Killeen Daily HeraldTX Pegasus NewsTX Star Community NewspapersTX KVUETX KXANTX Hood Count NewsTX KDH Real EstateTX Get Homes HoustonTX Rockwall County Herald BannerTX Royse City Herald BannerTX Commerce JournalTX Cedar Creek PilotTX Athens Daily ReviewTX Cleburne Times ReviewTX Corsicana Daily SunTX Gainesville Daily RegisterTX Greenville Herald BannerTX The Huntsville ItemTX Jacksonville Daily ProgressTX Mineral Wells IndexTX The Orange LeaderTX Palestine Herald-PressTX The Port Arthur NewsTX San Marcos Daily RecordTX Weatherford DemocratUT St. George Homes for SaleVT Burlington Homes for SaleVA The Central VirginianVA North UmberlandEchoVA Northern Neck NewsVA NV DailyVA Caroline ProgressVA Gooch Land CourierVA WavyVA Herald ProgressVA Hampton Roads Homes for SaleVA Staunton Homes for SaleWA Bellingham Homes for SaleWA Tacoma Homes for SaleWA Olympia Homes for SaleWA Pasco-Kennewick Homes for SaleWA KOMO NewsWA Spokesman HomesWA GoSkagitWA Seattle WeeklyWA King5WA KREMWA Spokane.comWA DCWashington PostWV Huntington Homes for SaleWV Herald Dispatch HomesWV Montgomery HeraldWV The Fayette TribuneWV Princeton TimesWV The Register HeraldWV Bluefield Daily TelegraphWV Times West VirginianWI Fox 11 OnlineWI Appleton Homes for SaleWI Green Bay Homes for SaleWI Manitowoc Homes for Sale

WI Marshfield Homes for SaleWI Oshkosh Homes for SaleWI Sheboygan Homes for SaleWI Stevens Point Homes for SaleWI Wausau Homes for SaleWI Wisconsin Homes for SaleNAT’L CNN MoneyNAT’L CVHPNAT’L FizberNAT’L Fox BusinessNAT’L GazetterMail HomesNAT’L GethomeshNAT’L IntagentNAT’L KiplingerNAT’L Local.comNAT’L Lycos ClassifieldsNAT’L MainevilleNAT’L Media GeneralNAT’L Military.comNAT’L My Area NetworkNAT’L My Bank LoansNAT’L ParadeNAT’L School MattersNAT’L ShowMeLocalNAT’L US News and World ReportNAT’L WalmartNAT’L WPRINAT’L Zilpy

*This list is subject to change.

CENTURY 21 Showcase Listing

Enhancement Program

Showcase Advantage Listing Program

More Visibility! More Leads!

We differentiate your listing on major home search websites with close to 48 millionvisitors per month


We LeverageTechnology to Get Your Home Sold

The tools and systems listed below collectively demonstrate that theCENTURY 21® System uses an effective mix of mediums to find the rightbuyer for your house!

SOCIAL MEDIAThe CENTURY 21 system continues to be on the cutting edge of real estate marketing.We utilize social media channels like YouTube, Facebook, Twitter and many othersto market your property listing in an effort to find the right buyer for your home.Facebook alone has over 500 million monthly users.

CENTURY21.COMOur consumer website offers state-of-the-art access to your property listing andincludes photo descriptions and virtual tours as well as neighborhood information toattract buyers.

MOBILE MARKETINGCENTURY 21 leverages mobile applications to make it convenient and easy for buyersto shop for CENTURY 21 listings on the go. From our mobile apps to accessingcentury21.com via mobile devices, we are bringing your listing to thousands ofcustomers on the go.

LEADROUTERThe CENTURY 21 LeadRouter System is a software application empowering CENTURY 21agents to receive buyer leads for your property instantaneously wherever they are.LeadRouter sends alerts when a potential buyer inquires about your property, enablingme to respond immediately. This means that buyers interested in your property will beable to reach me quickly.

VIRTUAL TOURSGiving potential buyers a virtual walk-through can help your home stand out from thecompetition.

OPEN HOUSE PLANNERA helpful tool that helps buyers plan a day of open house tours.

Social MediaThe CENTURY 21® System continues to be on the cutting edge of real estate marketing.We successfully utilize social media channels like YouTube, Facebook, Twitter andmany other applications to market your property listing in an effort to find the rightbuyer for your home. Considering that hundreds of millions of people use these sites ona daily basis, it is important for your home to be included.


Market Overview

Determiningthe value ofyour home

A Comparative Market Analysis (CMA) is essential to determine the value of residentialproperty. Location and characteristics of the property are the key elements indetermining value. Therefore, the basis for valuation is similar properties in your area.

THE FOLLOWING ARE A FEW THINGS TO KEEP IN MIND ABOUT PRICING:

• Realistic pricing will achieve maximum price in a reasonable time• The market determines the price • The cost of improvements are almost always more than the added

value • Houses that remain on the market for a long time do not get shown • A house that is priced right from the beginning typically achieves the

highest proceeds


Factors that Influence the Value of your home

FACTORS THAT HAVE NO IMPACT ON THE CURRENT VALUE OF YOUR HOME:

• What you paid for it• Your investment in the property (such as baths or kitchen upgrades, etc.)• What you want to net from the sale• What those outside the industry believe the property is worth


PricingYour Home

To Sell

Intelligent PricingBy pricing your property at market value, you expose it to a much greater percentage ofprospective buyers

This increases your chances for a sale while ensuring a final sale price that properly reflectsthe market value of your home

The Effect of OverpricingImproper pricing may lead to a below market value sale price, or even worse, no sale at all.Your home has the highest chances for a fruitful sale when it is new on the market and theprice is reasonably established

Activity vs. TimingA property attracts the most attention, excitement and interest from the real estatecommunity and potential buyers when it is first listed on the market. Improper pricing at thetime of initial listing misses out on this peak interest period and may result in your propertylanguishing on the market


Comparative Market Analysis

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Map of Comparable Properties

Ref # Status Address1 Currently On The Market 6 Mount Ct2 Currently On The Market 11 Barkley Ct3 Currently On The Market 8 Aldingham Cir4 Currently On The Market 60 Central Ave5 Currently On The Market 158 Fresh Ponds Rd6 Currently On The Market 4 Mohawk Ct E7 Under Contract 38 Independence Dr


List of mapped properties continued.

Ref # Status Address8 Under Contract 37 Devon Dr9 Recently Sold 24 Kentisbury Cir

10 Recently Sold 29 Aldingham Cir11 Recently Sold 24 Nelson Cir12 Recently Sold 49 Berkshire Way13 Recently Sold 81 Stratford Rd14 Recently Sold 14 Green Hills Rd15 Recently Sold 8 Willis Ct


Currently On The Market6 MOUNT CT

List Price: $489,900

DescriptionWOW this is IT! The home you've been waitingfor! Unbelievable price in desirable

Property Details

Section: COLONIAL OAKSSchool Dist: East BrunswickLot: 100X150Style: Type: 2 STORYExterior: WOOD SHINGLEYear Built: 1977Bedrooms: 4Full Baths: 2Half Baths: 1Rooms: 9Basement: PART FINISHEDGar Spaces: 2Garage: ATTACHEDDriveway: BLACKTOPHeat: FORCED AIRFuel: NATURAL GASCool: CENTRALFireplaces: 1Fireplace: WOOD BURNNINGDining: FORMAL


Currently On The Market11 BARKLEY CT


DescriptionCustom Colonial Oaks 4 Bed/2.5 Bath ColonialBoasting An Artist's Flair*Cul-De-Sa

Property Details

Section: COLONIAL OAKSSchool Dist: Lot: 130X128Style: COLONIALType: 2 STORYExterior: BRICKYear Built: 1972Bedrooms: 4Full Baths: 2Half Baths: 1Rooms: 9Basement: FINISHEDGar Spaces: 2Garage: ATTACHEDDriveway: 2 CAR WIDTHHeat: FORCED AIRFuel: NATURAL GASCool: CENTRALFireplaces: 1Fireplace: SCREENSDining: FORMAL


Currently On The Market8 ALDINGHAM CIR


DescriptionTHIS BERWICK MODEL HOME OFFERS A 2 STORYENTRANCE FOYER AND SPACIOUS OPEN FLOORP

Property Details

Section: KINGSWOOD STATIOSchool Dist: Lot: 110X75Style: COLONIALType: 2 STORYExterior: VINYL SIDINGYear Built: 1991Bedrooms: 4Full Baths: 2Half Baths: 1Rooms: 8Basement: FULLGar Spaces: 2Garage: ATTACHEDDriveway: BLACKTOPHeat: FORCED AIRFuel: NATURAL GASCool: CENTRALFireplaces: 1Fireplace: WOOD BURNNINGDining: FORMAL


Currently On The Market60 CENTRAL AVE


DescriptionLarge split-level colonial home w/cath ceilingsin liv/din rooms. Separate entran

Property Details

Section: GREENTREESchool Dist: East BrunswickLot: 101X150Style: COLONIALType: SEE REMARKSExterior: VINYL SIDINGYear Built: 1972Bedrooms: 5Full Baths: 3Half Baths: 1Rooms: 12Basement: FINISHEDGar Spaces: 2Garage: ATTACHEDDriveway: BLACKTOPHeat: ELECT BASEBOARDFuel: NATURAL GASCool: WALL UNITFireplaces: 0Fireplace: Dining: FORMAL


Currently On The Market158 FRESH PONDS RDList Price: $524,900

DescriptionBacks to Golf Course..Fantastic privateviews..large oversized deck..a very speci

Property Details

Section: EAST BRUNSWICKSchool Dist: Lot: 144X286Style: Type: 2 STORYExterior: WOOD SHINGLEYear Built: 1988Bedrooms: 4Full Baths: 2Half Baths: 1Rooms: 8Basement: FULLGar Spaces: 2Garage: ATTACHEDDriveway: 2 CAR WIDTHHeat: FORCED AIRFuel: NATURAL GASCool: CENTRALFireplaces: 2Fireplace: OTHERDining: FORMAL


Currently On The Market4 MOHAWK CT E


DescriptionPrestigious Indian Forest CUSTOM 5 bed*5 bath3118 FT Colonial+1100 Bsmt*State-Of

Property Details

Section: INDIAN FORESTSchool Dist: FrostLot: 112X140Style: COLONIALType: 2 STORYExterior: Year Built: 1980Bedrooms: 5Full Baths: 3Half Baths: 2Rooms: 10Basement: FINISHEDGar Spaces: 2Garage: ATTACHEDDriveway: 2 CAR WIDTHHeat: FORCED AIRFuel: NATURAL GASCool: CENTRALFireplaces: 1Fireplace: WOOD BURNNINGDining: FORMAL


Under Contract38 INDEPENDENCE DRList Price: $486,000

DescriptionBeautiful Updated Colonial in EastBrunswick...from the moment you walk in, youw

Property Details

Section: COLONIAL OAKSSchool Dist: East BrunswickLot: 121X152Style: COLONIALType: 2 STORYExterior: BRICKYear Built: 1969Bedrooms: 4Full Baths: 2Half Baths: 1Rooms: 9Basement: FINISHEDGar Spaces: 2Garage: ATTACHEDDriveway: BLACKTOPHeat: FORCED AIRFuel: NATURAL GASCool: CENTRALFireplaces: 1Fireplace: WOOD BURNNINGDining: FORMAL


Under Contract37 DEVON DR


DescriptionNicely updated Col. backs to open spaces.Hardwood flooring in LR/DR/FR & 3 Beds.

Property Details

Section: WINDSONGSchool Dist: East BrunswickLot: 63X115Style: COLONIALType: 2 STORYExterior: VINYL SIDINGYear Built: 1997Bedrooms: 4Full Baths: 2Half Baths: 1Rooms: 8Basement: Gar Spaces: 2Garage: ATTACHEDDriveway: 2 CAR WIDTHHeat: FORCED AIRFuel: NATURAL GASCool: CENTRALFireplaces: 0Fireplace: Dining: FORMAL


Recently Sold24 KENTISBURY CIR

List Price: $486,000 Sold Price: $470,000 DOM: 162

DescriptionLARGE COLONIAL W/ 2-STORY FOYER*SPACIOUSMULTI-ROOM FULL FINISHED BSMNT W/ POURED

Property Details

Section: KINGSWOOD STATIOSchool Dist: EAST BRUNSWICKLot: 70X76Style: Type: 2 STORYExterior: VINYL SIDINGYear Built: 1991Bedrooms: 4Full Baths: 2Half Baths: 1Rooms: 11Basement: FINISHEDGar Spaces: 2Garage: BUILT-INDriveway: 2 CAR WIDTHHeat: FORCED AIRFuel: NATURAL GASCool: CENTRALFireplaces: 1Fireplace: WOOD BURNNINGDining: FORMAL


Recently Sold29 ALDINGHAM CIR


DescriptionWant Space? Here it is. Beautiful Stucco-FrontColonial Home Situated on wooded 0

Property Details

Section: KINGSWOOD STATIOSchool Dist: East Brunswick BLot: 51X152Style: Type: 2 STORYExterior: STUCCO/IMITATIONYear Built: 1990Bedrooms: 4Full Baths: 2Half Baths: 1Rooms: 8Basement: FINISHEDGar Spaces: 2Garage: ATTACHEDDriveway: 2 CAR WIDTHHeat: FORCED AIRFuel: NATURAL GASCool: CENTRALFireplaces: 1Fireplace: WOOD BURNNINGDining: FORMAL


Recently Sold24 NELSON CIR


DescriptionNEW CONSTRUCTION; 2522 sg ft; 4 BEDROOMS,2.5 FULL BATHS; 1st floor: DINING ROMM,

Property Details

Section: LANE PARKSchool Dist: Lot: 68X130Style: Type: 2 STORYExterior: VINYL SIDINGYear Built: 2013Bedrooms: 4Full Baths: 2Half Baths: 1Rooms: 8Basement: FULLGar Spaces: 1Garage: ATTACHEDDriveway: BLACKTOPHeat: FORCED AIRFuel: NATURAL GASCool: CENTRALFireplaces: 0Fireplace: Dining: FORMAL


Recently Sold49 BERKSHIRE WAY


DescriptionTop of the line in desirable County Woods;remodeled custom kitchen; GE Profile S

Property Details

Section: COUNTRY WOODSSchool Dist: Award winning EaLot: 72X102Style: Type: 2 STORYExterior: VINYL SIDINGYear Built: 1999Bedrooms: 4Full Baths: 2Half Baths: 1Rooms: 8Basement: Gar Spaces: 2Garage: ATTACHEDDriveway: 2 CAR WIDTHHeat: FORCED AIRFuel: NATURAL GASCool: CENTRALFireplaces: 0Fireplace: Dining: FORMAL


Recently Sold81 STRATFORD RD


DescriptionCompletely upgraded 4 BR, 2.5 Bath Split withIN GROUND POOL & Finished Basement.

Property Details

Section: EAST BRUNSWICKSchool Dist: Lot: 105X143Style: Type: SPLIT LEVELExterior: VINYL SIDINGYear Built: 0Bedrooms: 4Full Baths: 2Half Baths: 1Rooms: 9Basement: FINISHEDGar Spaces: 2Garage: ATTACHEDDriveway: 2 CAR WIDTHHeat: FORCED AIRFuel: NATURAL GASCool: CENTRALFireplaces: 0Fireplace: Dining: FORMAL


Recently Sold14 GREEN HILLS RD


DescriptionA RARE FIND!A TRULY BEAUTIFUL COLONIAL THISHOUSE HAS IT ALL*STEP INTO ONE OF THE

Property Details

Section: APPLE TREESchool Dist: Lot: 118X127Style: Type: 2 STORYExterior: WOOD SHINGLEYear Built: 1970Bedrooms: 5Full Baths: 3Half Baths: 1Rooms: 10Basement: PART FINISHEDGar Spaces: 2Garage: ATTACHEDDriveway: 2 CAR WIDTHHeat: FORCED AIRFuel: NATURAL GASCool: CENTRALFireplaces: 1Fireplace: WOOD BURNNINGDining: FORMAL


Recently Sold8 WILLIS CT


DescriptionCustom Stone Front 4/5Bd/2.5BathColonial*New Wndws/Roof*RemodeledKitchen/Baths*

Property Details

Section: APPLETREESchool Dist: East Brunswick-Lot: 107X138Style: COLONIALType: 2 STORYExterior: STONEYear Built: 1970Bedrooms: 4Full Baths: 2Half Baths: 1Rooms: 10Basement: FINISHEDGar Spaces: 2Garage: ATTACHEDDriveway: 2 CAR WIDTHHeat: FORCED AIRFuel: NATURAL GASCool: CENTRALFireplaces: 1Fireplace: SCREENSDining: DINING L


Comparative Market Analysis6 MOUNT CT 11 BARKLEY CT 8 ALDINGHAM CIR 60 CENTRAL AVE 158 FRESH PONDS

RD

Status A A A A AList Price $489,900 $489,900 $499,900 $519,900 $524,900Sold Price Contract Date Sold Date

DOM Section COLONIAL OAKS COLONIAL OAKS KINGSWOOD STATIO GREENTREE EAST BRUNSWICKSchool Dist East Brunswick East Brunswick Lot 100X150 130X128 110X75 101X150 144X286Style COLONIAL COLONIAL COLONIAL

Type 2 STORY 2 STORY 2 STORY SEE REMARKS 2 STORYExterior WOOD SHINGLE BRICK VINYL SIDING VINYL SIDING WOOD SHINGLEYear Built 1977 1972 1991 1972 1988Bedrooms 4 4 4 5 4Full Baths 2 2 2 3 2

Half Baths 1 1 1 1 1Rooms 9 9 8 12 8Basement PART FINISHED FINISHED FULL FINISHED FULLGar Spaces 2 2 2 2 2Garage ATTACHED ATTACHED ATTACHED ATTACHED ATTACHED

Driveway BLACKTOP 2 CAR WIDTH BLACKTOP BLACKTOP 2 CAR WIDTHHeat FORCED AIR FORCED AIR FORCED AIR ELECT BASEBOARD FORCED AIRFuel NATURAL GAS NATURAL GAS NATURAL GAS NATURAL GAS NATURAL GASCool CENTRAL CENTRAL CENTRAL WALL UNIT CENTRALFireplaces 1 1 1 0 2

Fireplace WOOD BURNNING SCREENS WOOD BURNNING OTHERDining FORMAL FORMAL FORMAL FORMAL FORMALKitchen EAT-IN EAT-IN EAT-IN EAT-IN EAT-INFloor FINISHED WOOD FINISHED WOOD FINISHED WOOD CARPET FINISHED WOODExt Feature CURBS DECK OPEN PORCH FENCING/WALL INSULATED WNDWS

Roof ASHPALT SHINGLE ASHPALT SHINGLE ASHPALT SHINGLE ASHPALT SHINGLE ASHPALT SHINGLEWater Heater GAS GAS GAS GAS GASWater PUBLIC PUBLIC PUBLIC PUBLIC PUBLICSewer PUBLIC PUBLIC PUBLIC PUBLIC SEPTIC TANK


Comparative Market Analysis4 MOHAWK CT E 38 INDEPENDENCE

DR 37 DEVON DR 24 KENTISBURY

CIR 29 ALDINGHAM CIR

Status A U U C CList Price $524,900 $486,000 $505,000 $486,000 $529,900Sold Price $470,000 $495,500Contract Date 01/10/14 12/12/13 10/25/13 10/17/13Sold Date 12/31/13 12/30/13

DOM 162 137Section INDIAN FOREST COLONIAL OAKS WINDSONG KINGSWOOD STATIO KINGSWOOD STATIOSchool Dist Frost East Brunswick East Brunswick EAST BRUNSWICK East Brunswick BLot 112X140 121X152 63X115 70X76 51X152Style COLONIAL COLONIAL COLONIAL

Type 2 STORY 2 STORY 2 STORY 2 STORY 2 STORYExterior BRICK VINYL SIDING VINYL SIDING STUCCO/IMITATIONYear Built 1980 1969 1997 1991 1990Bedrooms 5 4 4 4 4Full Baths 3 2 2 2 2

Half Baths 2 1 1 1 1Rooms 10 9 8 11 8Basement FINISHED FINISHED FINISHED FINISHEDGar Spaces 2 2 2 2 2Garage ATTACHED ATTACHED ATTACHED BUILT-IN ATTACHED

Driveway 2 CAR WIDTH BLACKTOP 2 CAR WIDTH 2 CAR WIDTH 2 CAR WIDTHHeat FORCED AIR FORCED AIR FORCED AIR FORCED AIR FORCED AIRFuel NATURAL GAS NATURAL GAS NATURAL GAS NATURAL GAS NATURAL GASCool CENTRAL CENTRAL CENTRAL CENTRAL CENTRALFireplaces 1 1 0 1 1

Fireplace WOOD BURNNING WOOD BURNNING WOOD BURNNING WOOD BURNNINGDining FORMAL FORMAL FORMAL FORMAL FORMALKitchen CENTER ISLAND EAT-IN CENTER ISLAND CENTER ISLANDFloor FINISHED WOOD CARPET CARPET CARPET CERAMIC TILEExt Feature DECK PATIO CURBS DECK DECK

Roof ASHPALT SHINGLE ASHPALT SHINGLE ASHPALT SHINGLE ASHPALT SHINGLE ASHPALT SHINGLEWater Heater GAS GAS GAS GAS GASWater PUBLIC PUBLIC PUBLIC PUBLIC PUBLICSewer PUBLIC PUBLIC PUBLIC PUBLIC PUBLIC


Comparative Market Analysis24 NELSON CIR 49 BERKSHIRE

WAY 81 STRATFORD RD 14 GREEN HILLS RD 8 WILLIS CT

Status C C C C CList Price $519,000 $529,000 $519,000 $514,900 $519,000Sold Price $500,000 $505,000 $515,000 $515,000 $519,000Contract Date 09/16/13 05/28/13 09/13/13 07/14/13 05/23/13Sold Date 01/17/14 08/08/13 12/11/13 09/11/13 08/05/13

DOM 247 90 99 104 89Section LANE PARK COUNTRY WOODS EAST BRUNSWICK APPLE TREE APPLETREESchool Dist Award winning Ea East Brunswick-Lot 68X130 72X102 105X143 118X127 107X138Style COLONIAL

Type 2 STORY 2 STORY SPLIT LEVEL 2 STORY 2 STORYExterior VINYL SIDING VINYL SIDING VINYL SIDING WOOD SHINGLE STONEYear Built 2013 1999 0 1970 1970Bedrooms 4 4 4 5 4Full Baths 2 2 2 3 2

Half Baths 1 1 1 1 1Rooms 8 8 9 10 10Basement FULL FINISHED PART FINISHED FINISHEDGar Spaces 1 2 2 2 2Garage ATTACHED ATTACHED ATTACHED ATTACHED ATTACHED

Driveway BLACKTOP 2 CAR WIDTH 2 CAR WIDTH 2 CAR WIDTH 2 CAR WIDTHHeat FORCED AIR FORCED AIR FORCED AIR FORCED AIR FORCED AIRFuel NATURAL GAS NATURAL GAS NATURAL GAS NATURAL GAS NATURAL GASCool CENTRAL CENTRAL CENTRAL CENTRAL CENTRALFireplaces 0 0 0 1 1

Fireplace WOOD BURNNING SCREENSDining FORMAL FORMAL FORMAL FORMAL DINING LKitchen BREAKFAST BAR CENTER ISLAND EAT-IN EAT-INFloor FINISHED WOOD FINISHED WOOD CARPET CARPET FINISHED WOODExt Feature CURBS DECK DECK ENCLOSED PORCH

Roof ASHPALT SHINGLE ASHPALT SHINGLE ASHPALT SHINGLE ASHPALT SHINGLE ASHPALT SHINGLEWater Heater GAS GAS GAS GAS GASWater PUBLIC PUBLIC PUBLIC PUBLIC PUBLICSewer PUBLIC PUBLIC PUBLIC PUBLIC PUBLIC


Pricing Your Property to Sell

Pricing your property correctly is crucial. You want to sellyour property in a timely manner at the highest pricepossible. Current market conditions determine the value.

Pricing too high or too low can cost you time and money.Realistic pricing will achieve a maximum sale price in areasonable amount of time.

Analysis of the comparable propertiessuggests a list price range of:

$490,000 to $510,000


Seller’s Estimated Proceeds

Proposed Selling Price

1st MortgageRecording FeeBrokerage FeeHome Warranty PolicyAttorney FeeNJ State Realty Transfer FeeRecording Fee Approximate Net Proceeds

$490,000

$200,000$150

$24,500$600$900

$3,900$90

$259,860

DISCLAIMER: Items and amounts presented are estimates only.


Next Steps

What to Have Ready to List Your Property

Prior year tax billSurveyAccount numbers for mortgage3 copies of the key to the front doorInvoices for repairs or improvements to the propertyA list of inclusions and exclusions in the saleAny interior or exterior pictures of the propertyDeclarations/Covenants/Deed Restrictions (if applicable)Utility bills, actual monthly costs or monthly budgetInformation on special assessments (if applicable)Homeowners/Condominium association information (if applicable)

• Amount• Company• Address• Contact name• Phone number


Now is a good time to consider:

1. A Pre-Sale home inspection to uncover any hidden issues before showing

2. CENTURY 21® Home Protection Plan• Give buyers peace of mind• Sell your home faster• Get closer to your asking price with a protection plan• Sell an average of 23 days faster*• Sell an average of 4% higher at closing*• Sell .63% closer to the list price*

3. The Move Included Program:• Partners with United and Mayflower movers to eliminate a buyer's time

consuming process of finding a reliable moving company• Provides additional marketing support for your property listing through branded

and personalized marketing collateral• Makes your home more desirable than those properties not offering this buyer

incentive

* As reported in the survey A Study of Homeowners’ Appliance and Home System Service Experiences, Decision Analyst (2008) andreprinted with their written permission.


CENTURY 21® Seller Service Pledge®

As an independently owned and operated CENTURY 21 Office, we are dedicated to providing you with service that isprofessional, courteous and responsive in helping you market your property. To fulfill this commitment, we agree to provideyou with the following services:

1. Dedicate ourselves to making the process of selling your home as easy and as successful as possible

2. Respect you and your needs and be honest and forthright, in accordance with Fair Housing regulations and ethicalreal estate practices

3. Hold your best interests in the highest regard throughout the process

4. Value and respect your time, being as efficient and effective as possible

5. Understand your needs and respond quickly

6. Utilize my knowledge, resources and training to best serve you

7. Provide regular progress reports throughout the process and discuss with you comments received about your property

8. Explain each step of the process and act as a guide to help you make the most informed decisions

9. Make recommendations to enhance the marketability of your property

10. Utilize a written Competitive Market Analysis and local market information to help you set an appropriate listing priceto sell your home and receive the value it deserves

11. Review various financing alternatives

12. Develop, present and agree upon a customized marketing plan that will detail specific promotional efforts to helpbest market your property

13. Place the internationally recognized CENTURY 21 yard sign on your property, with your permission and subject tolocal ordinances

14. Post your property on century21.com, a site which receives millions of visitors each month*

15. Explain local real estate procedures and regulations

16. Show your property to potential buyers.

17. Utilize the CENTURY 21 System's vast online resources to expose your property to potential buyers around the world

18. Utilize the CENTURY 21 System to help you obtain the results you deserve, including leveraging our network of morethan 8,000 offices worldwide

19. Submit to you all written offers, assist with negotiations, and provide an estimate of your net sales proceeds, so youunderstand all implications prior to the acceptance of any offer

20. Upon acceptance of an offer to you, pre-settlement (escrow) activities throughout the closing process will bemonitored as permitted by law or local practice

21. Assist you in finding your next home, or offer to refer you to another CENTURY 21 Office in another location

We appreciate your allowing us to help you with the marketing of your property. If at any time you have aquestion, concern, comment or suggestion, please contact:Name:___________________________________________________ Phone:__________________________________This CENTURY 21 Seller Services Pledge Certificate applies only to an exclusive right to sell agreement of not lessthan _____ days. If any terms or conditions contained herein are prohibited by local law, they shall beconsidered severed from this pledge and of no force or effect. In the event of any alleged breach under theterms of this 21 Point Seller Services Pledge Certificate, the seller (as a sole and exclusive remedy) mayterminate the exclusive right to sell agreement, provided that the CENTURY 21 office is given ten days (10)written notice of the reason for termination and an opportunity to cure the default during the notice period.

By Seller(s)______________________________ License#__________________________Current Address_________________________ By (Broker)________________________Current Phone___________________________ Date______________________________E-mail___________________________________*2010 WebTrends Metrics Report

Seller Resources

StagingYour HomeChecklist

When it comes time to prepare your home forshowing you might want to consider hiring aprofessional to help. If you choose to do ityourself here are some tips for you to think about.In doing this, you will be ahead of most of thesellers already on the market in the way yourhome shows.

INSIDEClear all unnecessary objects from furniture throughout the houseClear all unnecessary objects from the kitchen countertopsIn the bathroom, remove items from the countertops, tubs, shower stalls and commode tops

Be sure that the bathroom tubs, tile, sinks, shower floor and ceiling and toilet bowls are freeof mildew and look sparkling clean Rearrange or remove some of the furniture if necessaryTake down or rearrange pictures or objects on wallsPatch and paint where necessaryReview the house inside room by room, and:

-Paint any room needing paint-Clean carpets and vacuum drapes that need it-Clean windows and cobwebs from ceilings and chandeliers

Make sure the closets and garage are not “too full”Replace burned out light bulbs and repair any faulty switchesRepairs and improvements will facilitate a sale being madeMake certain all rooms are odor-free

OUTSIDEGo around perimeter of the house and remove all garbage cans, discarded wood scraps,extra building materials, etc, into the garage or trashCheck gutters and/or roof for leaks and/or dry rotWeed and then mulch all planting areasClear patios and decks of all small items, such as small planters, flowerpots, charcoal,barbecues, toys, etcCheck paint condition on the house, especially the front door and trimReview if shutters, shingles, stone or bricks need replacingCheck exterior stairs and handrails; walkways, screens, screen doors

IN GENERALTry to look at your house “through a buyer’s eyes” as though you have never seen it before

MovingChecklist

6-8 WEEKS BEFORE MOVING DAYSet the dateInterview moving companies and getestimatesGet costs from truck rental companies if youare planning to move yourselfInventory household goodsChoose a mover

AT LEAST 4 WEEKS BEFORE MOVING DAYContact utility companies to arrange for transfer or shut offFile change of address forms- Don’t forget to notify creditors and anyone else who sends you monthly mail or publicationsNotify friends and family of new addressStart organizing items to be moved or packed- Fragile vs. non-fragile- Immediately needed in new homeKitchen itemsClothingToiletriesToolsHold a yard sale to get rid of unnecessary items and junk

2 WEEKS BEFORE MOVING DAYReturn any borrowed or rented items- Cable Boxes- Furniture- Library books- Etc.Pick up any personal items- Cleaning- Tools- Etc.Begin to clear out refrigerator and freezer

1 WEEK BEFORE MOVING DAYConfirm arrangements with the moversNotify friends and neighbors that you may need their helpMake arrangements for care of small children and pets for the day

Moving Checklist (continued)

1 DAY BEFORE MOVINGMake sure each person has a bag packed for essentials at the new addressDefrost refrigerator/freezerConfirm arrival time of movers

DAY OF THE MOVEGet an early startMake sure movers have your contact information during the moveBe available to movers for questionsPerform final check of the home once movers have left- Make sure any appliances left behind are turned off- Be sure to leave keys and garage door openersAll rooms should be at least broom clean and prepared for buyer walk through inspection

DELIVERY DAYMake sure you understand how mover expects to be paidSupervise unloading and any unpackingConfirm receipt of all items on inventory sheetsWelcome to your new home!

My AccomplishmentsRESUME DETAILS:Experience:Broker - OwnerLicensed since 1976

Affiliations:Middlesex County Board of RealtorsMiddlesex Country MLSMonmouth/Ocean County MLSSomerset & Mercer Country MLS's

PersonalLiving in East BrusnwickGraduate of EB High in 1974Married with 2 Daughers and a Labrador Retriever

Awards and Other Achievements/ DesignationsCentury 21 Quality Service AwardMultiple Board of Realtor & Century 21 Million $$ AwardsDistressed Property Expert

Personal:

Bob Geist Office: 732-238-1200

Office Fax: 732-238-3196

E-mail: [email protected]

Cell Phone 908-705-4538

Web Site www.C21Geist.com

Customer References

Buyer, Sellers & Business Associated

Joe and Nikki Leone Manalpan NJ 732-545-4717 (work)

Matt Pazinko EastBrusnwick NJ [email protected]

Jeff and JoAnn Bijas Monore NJ 908-227-1038

George Pressler, Esq East Brusnwick NJ 732-254-2400

Rick Miele Freehold NJ 732-614-7229

Elizabeth Dolan Franklin NJ 908-705-6719

Jordan Dubson Continential Title 732-271-0660

John Marinaro Wells Fargo Mortgage 732-271-0660

Others...

Dawn Valdata East Brunswick NJ [email protected]

Orlando Nazario East Brunswick NJ [email protected]

George & Maryann Gunia South River NJ 908-400-1914

Anthony Iacocca, Esq. New Brunswick 732-545-4717

Andy Carlowicz South Brunswick acarlowicz@hoagland

Frank Harrison Presidential Mortgage 732-609-1771

Beverly Budd East Brunswick 732-354-6531

Susan Newman South Brunswcik 908-812-6899


In Conclusion

When you choose Bob Geistyou will receive:

• Excellent service and support.

• A market analysis of your home.

• A winning marketing plan.

• Every effort to sell your home promptly.

• The resources of Century 21 Sylvia Geist Agency.

List Your Home Nowwith Bob Geist!

Bob Geist Office: 732-238-1200

Office Fax: 732-238-3196

E-mail: [email protected]

Cell Phone 908-705-4538

Web Site www.C21Geist.com

real estate services proposal€¦ · 18. utilize the century 21 system to help you obtain the...

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