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Page 2: Real Estate Bio: 10 Tips Examples From The Pros · Real Estate Bio: 10 Tips & 19 Examples From The Pros How to Write the Perfect Real Estate Bio for 2017 Like all of your marketing

Real Estate Bio: 10 Tips & 19 Examples FromThe Pros

A good real estate bio can make a strong first impression and show potentialbuyers and sellers that you’re a serious professional they can trust. In this article,we’ll give you 10 tips for writing the perfect real estate bio and 19 examples fromsuccessful real estate agents.

Get Your Bio in Front of More Buyers and SellersGet Your Bio in Front of More Buyers and SellersOnce you’ve created a professional bio, you need to get it in front of as manypeople as possible. Update your bio on your website and your Zillow and Truliaprofiles, and then use Zillow Premier Agent to get your name on even more listingsin your area and make yourself the ONLY agent on your listings.

10 Tips to Writing an Amazing Real Estate Bio10 Tips to Writing an Amazing Real Estate BioWe sat down with Jared Cohen, Director of Marketing at Town Residential, to getsome of his secrets for writing real estate bios that increase engagement. In justfive short years, Town Residential has become the preeminent luxury real estatebrokerage in New York City. Their success was no accident. Since its inception,Town has focused on creating meaningful, impactful marketing materials for theiragents and new development clients.

“A well-crafted, succinct bio,” says Jared, “is key to any agent – new orseasoned. A bio can be someone’s first introduction to an agent – the elevatorpitch, if you will.”

Here are 10 tips Jared gives to Town agents that you can follow when craftingyour own real estate bio:

1. Keep It Short & Sweet1. Keep It Short & Sweet

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Real Estate Bio: 10 Tips & 19 Examples FromThe Pros

People read, on average, between 250-400 words a minute. No one is going tospend more than a minute reading a bio. Think about that when considering thelength of a bio.

2. Don’t Overdo It2. Don’t Overdo ItWe know you have accomplishments, but there is a fine line between humility andboasting. Walk that fine line. You do want to include accomplishments, butprospective clients could be turned off if the bio is overzealous or overreaching.

3. Pepper In The Personal3. Pepper In The PersonalReal Estate can be a very personal business. It helps to reveal a little bit aboutyour interests as they may reveal a connection between yourself and aprospective client.

4. Speak To Your Foundation4. Speak To Your FoundationEveryone’s path is di erent, but there is something that drew you into the realestate business. Identify that. People want to know your journey and backgroundas it helps give them context about you.

5. Identify Your Specialty5. Identify Your SpecialtyOf course, there is no deal too big or too small, or a neighborhood you won’t go to,to make a client happy, but if there is a type of property or a neighborhood thatyou do particularly favor, identify it. And finally, you should not think of your bio assomething that solely lives on your firm’s website.

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Real Estate Bio: 10 Tips & 19 Examples FromThe Pros

“A bio is content that can be reused (or edited, parsed, quoted from) on anymailing, any show sheet, or included anytime for an appearance on a panel,inclusion in an article or radio program, or as a summary on one’s LinkedInprofile. It should not be thought of as something that just lives in one place.”Deidre Wollard, Co-Founder of award winning Real Estate PR Firm Lion and Orb.

6. Include Your Social Media Channels: Facebook,6. Include Your Social Media Channels: Facebook,Twitter, Instagram, PinterestTwitter, Instagram, PinterestAt the end of your bio, including links to your social media channels is generally agood idea. You can say something like “Follow me on Twitter” or “Connect with MeOn Facebook” and link to your respective Twitter or Facebook pages. As a generalrule of thumb, you only want to link to a social media channel where you activelyparticipate. When a potential client checks out your social media channel, youwant to send a couple messages: 1) You are clued into the local market; you areregularly sharing interesting, information articles. 2) You will be able to e ectivelyuse social media to sell their home.

Don’t have time to find and post local content on Facebook or Twitter? Noproblem. Services like CityBlast will find great local content and post it for you! TryCityBlast with a 14 day Free Trial.

7. You Don’t Always Have To Say You’re Number One7. You Don’t Always Have To Say You’re Number OneMany agents focus on the volume of sales but people want to know two things:that you will handle their transaction and advocate for them and that you willmake them feel cared for during the transaction. Your stats are important, but theyaren’t the only thing. What makes you special and how will you address theconcerns that buyers and sellers have?

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Real Estate Bio: 10 Tips & 19 Examples FromThe Pros

8. Write For The Analytic & Emotional Mindsets8. Write For The Analytic & Emotional MindsetsThere are two essential types of people who you are marketing to: those who arelooking for numbers/analytics and those who are looking for great customer careand coming from a more emotional place. Your bio should provide enoughfacts/stats from either your track record or your brokerage to show yourexperience but your bio should also convey who you are as a person. For neweragents, focus on the brokerage stats, and bring in any non-real-estate experiencefrom your background that can apply, such as sales, customer service, ornegotiation.

9. Create Two Versions Of Your Bio9. Create Two Versions Of Your BioIdeally you should have two versions, a one paragraph version for websites likeZillow, Trulia, Realtor.com etc. and a slightly longer one for your brokeragewebsite. It’s also helpful to have your elevator pitch, a one-sentence that explainswho you are and what you do. Ask yourself why you are in real estate, beyondneeding a career and making money. Finding that deeper passion and being ableto convey it to others can get them engaged.

10. Think Multimedia10. Think MultimediaHaving both a written bio and a video intro can not only make you seem moretechnologically savvy, but it also let’s people get to know you a little better. Learnhow to make stellar real estate videos here.

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Real Estate Bio: 10 Tips & 19 Examples FromThe Pros

How to Write the Perfect Real Estate Bio forHow to Write the Perfect Real Estate Bio for20172017Like all of your marketing materials, your real estate bio needs to highlight thethree things every client wants from a Realtor:

1. Clients want someone they can trust.2. Clients want someone competent enough to ensure a smooth transaction.3. Clients want someone they’ll enjoy spending time with.

To communicate these three things, your bio should highlight professionalexperience, certifications, personal interests, and how you’re going to add valuefor the client. You’ll want to spend a decent amount of time on your bio becauseyou’ll be using it in several places, including your real estate website, yourmarketing materials, and even things like your Comparative Market Analysis(CMA).

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Real Estate Bio: 10 Tips & 19 Examples FromThe Pros

19 Real Estate Bio Examples from the19 Real Estate Bio Examples from theProsPros1. Leslie Woods’ Bio – 1. Leslie Woods’ Bio – Sereno Group, Palo Alto Sereno Group, Palo Alto

”Representing mid-peninsula homeowners and future homeowners specializingin the towns of Menlo Park, Atherton, Palo Alto, Los Altos, Mountain View and SanCarlos; Leslie’s creative, enthusiastic, and caring nature is perfect for matchingeach client’s desires as well as skillfully featuring a home’s unique presence andcharacter.

Raised on the Peninsula Leslie understands the numerous intangible benefits oflife in the Silicon Valley with its unmatched weather, culture, and diversity. Lesliejoined Sereno Group as her three children approached the Middle School andHigh School years. Educated at Cal Poly San Luis Obispo, receiving a Bachelor ofScience degree in Food Science and Nutrition in 1986, she returned to the BayArea to work as a Diet Technician at a hospital and then went on to excel inpharmaceutical sales with Wyeth Laboratories covering the Peninsula and SanFrancisco for ten years.

A very active and connected community volunteer with the Menlo Park-AthertonSchool District and Education Foundation, Leslie co-chaired several committeesat the schools and served on the district level as a member of the Jeanie Ritchiegrant committee which reviews applications and approves grants for teachersand sta throughout the district to fund innovative programs for students whichhave often become permanent parts of the curriculum. Leslie’s contacts andlifelong area residency leverage her energy and enthusiasm, enhancing herclient dedication and insuring satisfied repeat clients and referrals.”

Leslie showcases her homes on her website, and utilizes a team of professionalservice providers such as a photographer, highly regarded staging companies,virtual tour providers, and graphic designers to assist in marketing her client’sproperties.

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Real Estate Bio: 10 Tips & 19 Examples FromThe Pros

2. Kim Fagerland’s Bio – 2. Kim Fagerland’s Bio – Douglas Elliman,Montauk

“Born and raised in Montauk Kim Fagerland has witnessed the tremendouschange and growth that’s transformed the area into one of the East End’s mostsought-after destinations. Returning to Montauk after attending College she hastaken the knowledge learned in a career of management in the Hamptons,Coastal Carolina and upstate New York to segway into Real Estate and buildingfine homes. Her exceptional knowledge of the market from East Hampton toMontauk Point, coupled with her seasoned insider’s expertise having built, livedin and sold numerous properties throughout the area with her builder husband,makes Kim the unequivocal go-to resource for all your real estate needs.

Whether you want a quaint vacation home in town or an exceptional luxuryresidence on the water, Kim knows everything there is to know about locations,value, property types, pricing, building requirements and zoning – not to mentionevery possible attraction to entertain you and your family. She thoroughly lovesher work, and enjoys the fantastic people she meets every day – many of whombecome her neighbors and friends. “I have the best job in the world. It’s like I’m inVegas every day; you just never know what will happen when you go to work inthe morning, and to me that’s very exciting.”

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Real Estate Bio: 10 Tips & 19 Examples FromThe Pros

3. Aaron Kirman’s Bio – 3. Aaron Kirman’s Bio – Aaron Kirman Partners

“Aaron Kirman, President of the International Estates Division of John AaroeGroup is one of the leading real estate agents in the USA and has repeatedlybeen named Top Agent in Los Angeles. With over 3 Billion in sales, Kirmanrepresents the finest estates across the globe and was ranked #13 in the U.S bythe Wall Street Journal. He has an extensive client base featuring those who seekthe luxury lifestyle including heads of industry, celebrities, royalty, major lendinginstitutions and foreign investors.

As a prominent figure in the luxury real estate market, Aaron has receivedinternational acclaim from the Architectural and Estate communities andrepresents some of the most exclusive residences across the globe including:Frank Lloyd Wright’s Ennis House, Richard Neutra’s Kaufmann Residence, FrankGehry’s Schnabel House, Liongate by Paul Williams and the only Oscar Niemeyerin North America. Aaron’s vast knowledge and expertise in selling exclusiveproperties has helped him to procure some of the highest prices in Beverly Hills,Hollywood Hills, Beverly Hills PO and Malibu. His most recent price record inHollywood set the bar at $4,722 price per sq foot, representing both the sellerand buyer on Case Study 21.

Aaron attributes his success to his vast marketing and advertising strategies,partners, market knowledge, exclusive contact base and true love of luxury sales.He is sought by many developers to sell multi-unit projects including a privateisland in the Pacific, Turks and Caicos, and the W Hotels. Many developers,architects and designers contact Aaron prior to construction and completion oftheir projects to take advantage of his long track record of success to insure thedesign, architecture and plan would appeal to the right high end buyers. Aaronis often featured in various media outlets including CNBC, The New York Times,CNN The Los Angeles Times, Variety, the London Times, E Entertainment andCBS. Media sources often call for information and quotes as he is a go to sourcefor current real estate insight.”

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Real Estate Bio: 10 Tips & 19 Examples FromThe Pros

4. Robert Perlin’s Bio – 4. Robert Perlin’s Bio – Baird & Warner OakPark/River Forest”Robert Perlin brings his experience as a Special Education Teacher to Baird &Warner, Oak Park/River Forest. Prior to joining the Baird and Warner team, hetaught students with special needs in the Chicago Public Schools. As an educator,he learned how to be patient, detail oriented, proactive and a strong advocate forall his students.

As your Realtor, Robert will be an advocate for you. Whether you are buying,selling or renting,he will work tirelessly to promote your best interests. If you areselling, he will work with you to get you the fairest price, in the least amount oftime, by using state of the art technology, team collaboration and Baird andWarner’s superior marketing materials. If you are buying, he will work hard toprovide you with the best information and market data to inform and assist you soyou can be a well equipped buyer with the strongest possible negotiatingposition.

Robert understands that buying and selling real estate can be stressful. As a fulltime Realtor, he will work hard to lower your stress level and make yourexperience as pleasurable as possible. He will accomplish this through constantcommunication, and by being accessible whenever you need him.

Robert has been an area resident since 1999 and earned his master’s degree inSpecial Education at Dominican University, in River Forest. He recognizes theunique characteristics and benefits of living and working in Oak Park, ElmwoodPark, River Forest and Forest Park as well as the Galewood and Monclaireneighborhoods of Chicago.

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Real Estate Bio: 10 Tips & 19 Examples FromThe Pros

When not assisting clients, Robert enjoys spending time with his husband Jonand their family, entertaining their friends, traveling and relaxing at their cottagein Sugar Creek, Wisconsin.

‘It would be a pleasure and an honor to work for you.'”

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Real Estate Bio: 10 Tips & 19 Examples FromThe Pros

5. Maura Neill’s Bio – Realtor, Speaker, and5. Maura Neill’s Bio – Realtor, Speaker, andInstructorInstructor

“Maura Neill, ABR, CRS, CDPE, e-PRO, MRP, MA, REALTOR® is a second-generation REALTOR® who combines her love for the industry with her passionfor education. Before getting into the real estate business in 2001, Maurapreviously taught at The Florida State University, University of Phoenix, andGwinnett County Public Schools (in the Metro Atlanta area). She is an active agentwith RE/MAX Around Atlanta, leading her team and representing buyers andsellers on a day-to-day basis, and considers education – both clients and otherreal estate agents – an important part of her role as a REALTOR®.

Maura is a social media and technology devotee and an active real estatespeaker and instructor on subjects such as real estate technology, building yourbusiness via social media, customer service and client retention. She has spokenfor various conferences, such as RETSO, Inman Agent Reboot, Inman Connect,Council of Residential Specialists’ Sell-A-Bration, Women’s Council ofREALTORS®, and the National Association of REALTORS®, for state and localassociations in Georgia, Hawaii, Illinois, Iowa, Kansas, Louisiana, Mississippi,Missouri, Montana, New Mexico, South Dakota, Tennessee, Virginia, andWisconsin, as well as the Guam Association of REALTORS®, RE/MAX, ERA, andCrye-Leike.

Maura is active with the Atlanta Board of REALTORS® and the NationalAssociation of REALTORS®. An active voice for the real estate industry, Maurawas chosen to be a facilitator for NAR’s “REthink the Future” project in 2012-13. Inaddition, she’s a NAR-approved e-PRO® instructor and is the lead instructor andsubject matter expert for NAR’s newest certification, the Military RelocationProfessional (MRP).

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Real Estate Bio: 10 Tips & 19 Examples FromThe Pros

6. Jason J. Smith’s Bio6. Jason J. Smith’s Bio – Summit Living, Colorado – Summit Living, ColoradoWhile Jason’s bio has almost the same number of words as Maura’s, ColoradoRealtor Jason J. Smith uses subheadings to break up the text in his real estate biowith great results. Notice how much easier it is to scan the page, and how muchless daunting it seems to read.

““Hi. I’m Jason Smith, how can I help you?Hi. I’m Jason Smith, how can I help you?

There’s no place else on earth quite like Summit County, Colorado and owningproperty here is one of the great privileges of life. I love this area and once Ishow you around, I’m convinced you will love it too and want to plant roots of yourown in the mountains. When to buy? Where to buy? What areas should I avoid?How can I really make sure I’m getting a good deal? These are the questions Ican help you answer. Give me a call today at 970-262-7890 and let’s get started!

The Best Service, The Best ResultsThe Best Service, The Best Results

I love the real estate business and have been a full-time broker since 1995. Ihave the experience and local know-how to help you make the best possibledecisions. I also have specialized training in real estate negotiation so havingme on your side means you’re working with a real professional. I’d like to earnyour business so call me today and I’ll work extra hard to make sure your realestate transaction is a complete success!

What makes Summit County, Colorado so unique?What makes Summit County, Colorado so unique?

Summit County is home to the ski resorts of Breckenridge, Keystone, CopperMountain, and Arapahoe Basin. It’s also just about 20 minutes to Vail and BeaverCreek. It’s 90 minutes of scenic driving to Denver International Airport, and hometo two 3000+ acre lakes for unique year around fun.

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Real Estate Bio: 10 Tips & 19 Examples FromThe Pros

Did you know?Did you know?Markets are always driven by supply and demand. Since Summit County is verysmall and it’s surrounded by national forest, future development is very, very,limited and the county has nearly reached its build-out point. That means supplyis very limited now and in the long term. Our ease of access from anywhere onearth and proximity to Denver assures that demand stays steady. This meansthat Summit County, Colorado is a great place to make your real estateinvestment.”

7. Liz Bourneuf’s Bio – Halton Pardee + – Halton Pardee +Partners, Los AngelesPartners, Los AngelesIf you’re relatively new to the industry or working solely as a buyer’s agent, focuson telling your story and showing leads why they should spend time with you.

“Buying her first home with her husband in Seattle ignited Liz’s interest in realestate. Shortly after moving back to LA, Liz began her career at Coldwell Banker,before meeting Tami Pardee through mutual friends. She loves the Halton Pardee+ Partners family and enjoys going to work every day. Meeting new people andhelping clients find the right house to call home is her passion. Her clientdedication and love of helping others are what motivate her most. Naturally, Lizloves the subject of architecture, especially the designs of mid-century modernicon Frank Lloyd Wright. Raised in Ohio, Liz graduated from Ohio State Universityand remains a loyal fan of the college football team (GO Bucks!). In her free time,Liz is busy baking, reading, and exercising. As a long-time Venice beachresident, she, her husband and their two beautiful children enjoy the beach andgreat weather all year long.”

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Real Estate Bio: 10 Tips & 19 Examples FromThe Pros

8. The Bomze Team’s Bio – Compass, New York City– Compass, New York CityLet’s face it, writing a bio for your real estate team is even trickier than writing your own.Instead of summing up just your own career and accomplishments, you need to thinkabout the whole team as well. The Bomze Team at Compass have a perfect team bio.Instead of focusing on numbers, they focus on how they treat their clients like family. Bestof all, they include very short one sentence bios of each team member, then link out to theirfull bios. If you think sticking to 300 words to write your bio is tough, try sticking to 20words!

“Treating customers like family is both a guiding principle and a way of life forthe award-winning Bomze Team. Comprised of mother and daughter duo, Gailand Hannah, alongside Susan Hirschorn and Nancy Arzanipour, the BomzeTeam is dedicated to listening intently and matching individuals and familieswith the properties, buildings and neighborhoods that best suit their needs.

Boasting decades of experience in the real estate industry and deep roots inNew York City, the team excels in navigating the complicated terrain of co-opboards, condos, 1031 Exchanges, investment acquisition, propertymanagement and more. It’s no surprise they’ve consistently ranked among thetop 1 percent of agents in the city.

Leader Gail Bomze is a respected and award-winning veteran with numerousnotable transactions to her name and a deep drive to help people by findinghomes and properties that exceed their expectations.

Hannah Bomze brings a lifetime of New York City living and a strongbackground in digital marketing to her clients, creating deep relationships andstrong referral business.

A 20-year veteran of the events industry, Susan Hirschorn shines when itcomes to providing peerless customer service and attention to detail — skillsthat continually impress her satisfied real estate clients. Nancy Arzanipour is a25-year industry expert dedicated to providing service and expertise thatmakes each transaction as seamless and successful as possible.”

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Real Estate Bio: 10 Tips & 19 Examples FromThe Pros

9. Christine Ko’s Bio – Climb SF, San Francisco – Climb SF, San FranciscoLet’s face it. In the age of Instagram and Snapchat, the process of getting to knowsomeone almost always involves scrolling through their personal pictures. Love it or hate it,this is what many millennial clients want when starting a new professional relationship.Climb SF’s Christine Ko, Senior Sales Associate and one of Realtor Magazine’s 30 Under30, supplements her (impeccable) professional accomplishments in her bio with funpersonal pictures from her life. Remember the three rules of real estate marketing. Clientswant someone they can trust, someone who can complete their transaction, and someonethey want to spend time with. Including personal photos along with a strong professionalbio is a great way to knock out all three in your bio.

“Christine Ko is an accomplished Bay Area agent who brings a strategic yetpersonable approach to the home buying and home selling process. Drawingfrom years of experience as a Silicon Valley entrepreneur, Christine has built areputation for her refreshingly friendly customer care and proven ability to guidebuyers to obtain the best value for their dream home and to assist sellers to asmooth, stress-free sale of their home.

A Bay Area native, Christine has extensive knowledge of the di erent cities andneighborhoods across the South Bay and up the Peninsula. She serves the entireSilicon Valley area and specializes in home buying and selling, investmentproperties, luxury homes, and multi-residential properties. Christine obtained aBachelor’s Degree in Economics from the University of California, San Diego. Shethen studied at the top commercial real estate company, CB Richard Ellis,becoming an expert in current financial options, local and national markets, andthe subtle art of negotiating property purchases. Now she brings her passionand sharp attention to detail to help buyers in a highly focused search for theirnew house and to help sellers get the most value for their home.

As an experienced agent, Christine understands that buying and selling is one ofthe biggest decisions in a client’s life and views representation and guidance ofher clients through this process as a true privilege.

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10. Anthony West’s Bio – LLKC, Kansas City – LLKC, Kansas CityEven though you’re writing about yourself, you still need to talk about yourself inthe third person. That means using “he or she” instead of “I”. However, if you wantto add some personality to your bio, you can always switch to first person andquote yourself. Kansas based realtor Anthony West does a good job of this in hisshort and well written bio.

As a Realtor® licensed in Kansas & Missouri, Anthony provides StrategicMarketing and Transaction Management services to his clients across manyKansas City markets. His business is built on: Dedication, Communication,Determination, & Trust while embodying the ability to cater and adapt to all of hisclient’s Real Estate needs.

“Just as the Real Estate industry evolves to become more innovative ande cient, so do I.” A Kansas City native for over 20 years, his knowledge of thecity’s geography can assist you with all of your Residential Real Estateendeavors on both sides of the state line! In addition, he provides exceptionalReal Estate services to ensure you feel confident with your decision to hire him.“Rest assured I will listen to you! With an understanding of your needs & wants, Iwill do my best to help you achieve them all.”

Anthony graduated with honors from the University of Kansas School of Business,majoring in Business Administration with an emphasis in Entrepreneurship. As aTech Enthusiast, Inman News Real Estate industry writer, & Athlete, he believes:“If you Work Hard you can Play Hard.”

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Real Estate Bio: 10 Tips & 19 Examples FromThe Pros

11. Patricia Ford’s Bio – Sotheby’s – Sotheby’sInternational, New JerseyInternational, New Jersey

“Meet Trish Ford – one of Central New Jersey’s top producers. As the daughter ofa highly successful real estate professional, Trish not only inherited exposure toreal estate, but also developed a keen aptitude stemming from her sincereinterest, knowledge and experience in the industry. Trish understands what it islike to stand in her clients’ shoes. Relocating several times – buying and sellinghouses of her own – has a orded Trish a sensitivity towards her clients’ journey,which can be attributed to the first-had perspective she gained through herpersonal experience. Now, a longtime resident of the area, having navigated herthree children through the Montgomery Township school system, serving onseveral administrative committees, and chairing extra-curricular organizations,Trish has gained a full understanding of the diverse needs of families in thecommunity.

A recipient of the NJAR® Circle of Excellence Sales Award®, 2015, and a memberof the Mercer County Top Producers Association, 2016, Trish has repeatedlygained recognition for e ectively representing her clients. Trish is an AccreditedBuyers Representative, ABR®, and a member in good standing of Hunterdon-Somerset Association of Realtors, Trend MLS, Garden State MLS and MiddlesexMLS.

“Trish was a tremendous asset in selling our home. She suggested a strategythat helped us to not only sell our house quickly, but also to get severalimmediate o ers, some of which were over the asking price. We would workagain with Trish anytime, and highly recommend her. She’s passionate, diligent,and very responsive.”

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Real Estate Bio: 10 Tips & 19 Examples FromThe Pros

12. Travis Smith’s Bio – HomeScout Realty, – HomeScout Realty,ChicagoChicago

Travis Smith is a Broker Associate and Team Leader at HomeScout Realty, a firmthat specializes in all aspects of Residential Real Estate in Chicago, IL. Travis isa Austin, Texas native and graduate of the University of Michigan, where hereceived a BA in Political Science and Sociology.

Since joining HomeScout in 2012, Travis has prided himself in his passionateand heartfelt drive to serve his clients’ best interests. He is dedicated,knowledgeable, and committed to finding the perfect fit, whether apartment orhome, for his clientele. His devotion and unparalleled customer service hasresulted in a continuously expanding network of loyal clients and referrals.Passionate to his craft, he continuously seeks to stay ahead of the game when itcomes to market education and trends.

Whether rooting on the Cubs at Wrigley Field or playing in local intramural sportsleagues, in his free time, you can find Travis watching or talking sports. An avidexplorer of the city, he loves to try new restaurants and check out local music andneighborhood festivals.

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Real Estate Bio: 10 Tips & 19 Examples FromThe Pros

13. Atieno Okelo William’s Bio – DC Home Buzz, – DC Home Buzz,Washington DCWashington DC

Atieno “Ati” Okelo Williams is a philanthropist, real estate broker andowner/founder of DC Home Buzz, a real estate brokerage firm located inWashington, D.C. She started DC Home Buzz in 2008, which has since grown intoa multimillion-dollar entity. Ati is passionate about educating buyers and sellerson the real estate process and committed to educating, mentoring andsupporting other entrepreneurs. Keeping in line with that commitment, she hasbegun training with Pipeline Fellows as an angel investor.

Ati was the recipient of the Jones New York empowerment grant, which she usedto develop a financial education curriculum for homeless women. Ati has beenfeatured on HGTV, Forbes, Ladies Who Launch, Real Estate Radio Washingtonand regularly speaks on her entrepreneurial experiences. Ati is also involved in anumber of other philanthropic ventures including partnerships with theWashington Humane Society and Thrive DC, a food program for homelesswomen. Born and raised in Nairobi, Kenya, she attended college in Toronto,Canada, and now lives in Washington DC with her loving husband, Rob,beautiful baby girl Amelia, and brilliant pup, Cooper.

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Real Estate Bio: 10 Tips & 19 Examples FromThe Pros

14. Shari Cohen’s Bio14. Shari Cohen’s Bio – Town Residential, New – Town Residential, NewYork CityYork City

A real estate professional for more than 12 years, Shari Cohen is known forintegrity, diplomacy and sincerity in all her dealings. In her tenure in thebusiness, she has first and foremost strived to be someone in whom her clienteleand colleagues can put their trust and faith. Every transaction, she believes, isalways about her customer. “You are the driver, I am the passenger who’s thereto guide, educate, and provide the best service possible.”

Key to Shari’s success has also been the result of her patient demeanor anddedicated work ethic. She knows how to listen, is generous in o eringinformation, and more importantly, knows when to stop talking. Her mainintention is to understand her client’s needs and build a relationship that will lastover the course of time. When orchestrating deals for her buyers and sellers,Shari is assertive and e ective without being too aggressive. While she is astrong negotiator and advocate for her clients, she is just as much acompassionate, friendly, humorous partner who eases a process that can oftenbe quite stressful.

A native and lifelong New Yorker, Shari previously lived in Rockland County forclose to a decade, then moved to the Upper East Side where she has residedsince 1990. She o ers clients a seasoned knowledge of New York City and anintimate understanding of what makes each distinct residential niche so specialand unique. Shari specializes in all areas of Manhattan, particularly the far eastto far west sides of her Upper East Side neighborhood which she knowsextremely well. She also serves clients seeking or selling in parts of Brooklynincluding Williamsburg where’s sold quite a bit.

Prior to entering real estate, Shari enjoyed an 18-year career in advertising onboth the television and agency sides of industry. Her comfort level spans servingeveryone from high-profile corporate clients to individuals and families looking tofind their perfect home.

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Real Estate Bio: 10 Tips & 19 Examples FromThe Pros

15. Nelson Alexis Eusebio’s Bio – Town – TownResidential, New York CityResidential, New York City

By keeping his finger on the pulse of the latest trends and movements of the NewYork City real estate market, Nelson Eusebio is able to o er his clients top-notchguidance from start to finish, ensuring the entire process is seamless, e cientand rewarding.

Specializing in premier downtown neighborhoods such as Soho, Little Italy, andNolita, where he used to visit his grandparents as a child, Nelson has longadmired the city’s architecture and has always been fascinated by the processof how occupants come to fill those buildings. Now he’s thrilled to be a key playerin that process, which he considers to be both a privilege and a responsibilitythat he takes quite seriously.

Prior to joining the world of real estate, as a successful entrepreneur in the retailfood industry, Nelson Eusebio became an expert in figuring out how to providecustomers with what they want and need. It starts with fully appreciating eachcustomer and then finding creative ways to fulfill their needs-insight that informshow he approaches his work as a real estate representative. “I treat my clients’needs and wants as my own when searching for the perfect property or helpingthem secure the best deal,” he says.

Originally from Long Island, Nelson received a BA in political science with aminor in business administration and is a fluent speaker of Spanish.

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Real Estate Bio: 10 Tips & 19 Examples FromThe Pros

16. Forrest Gregg’s Bio16. Forrest Gregg’s Bio – Dave Perry – Dave PerryMiller, DallasMiller, Dallas

A great place to live is huge, but Forrest is about something bigger and evenmore meaningful. Take a look at his track record and his ties to the Dallascommunity. Speak to any one of his clients, and hear about how he understandsthe value of our city, its schools, and the neighborhood dynamics. Mostimportantly, hear about each successful deal, and listen to his clients rave abouttheir experience. From the moment Forrest starts working with you, until themoment you close on your home, he will never stop thinking about your realestate experience, how all the pieces fit, and how he can help you put it alltogether. Give him a call to discuss your options, whether you are buying orselling in Dallas!

University of Texas graduate Acting chair of community service for the Dallas Texas Exes Longtime volunteer for Big Brothers Big Sisters of North Texas Former board member for Dallas Area Habitat for Humanity Member of the Leadership Dallas Class of 2012

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Real Estate Bio: 10 Tips & 19 Examples FromThe Pros

17. Nathan Saadat’s Bio – The Agency, Los – The Agency, LosAngelesAngeles

Nathan Saadat is a graduate of UCLA law with a wealth of knowledge in realestate and tax law, but his true passion is and always has been real estate. TheBeverly Hills native, who comes from a family of real estate professionals anddevelopers, was introduced to the business at an early age. His backgroundincludes managing multi-family real estate and residential developments, whichhelped him earn invaluable experience in everything from design and structuralintegrity to the creativity required in the marketing process.

During his time in the legal profession, Nathan learned to navigate the trickyterrain of real estate litigation and how the process a ects both home buyersand sellers. His legal expertise, coupled with his background in residentialdevelopment and management, helped make his transition to the real estateindustry a seamless one.

Nathan, who focuses on the niche markets of Beverly Hills, Westwood andBrentwood, says he most enjoys connecting with clients and guiding themthrough a major step in their lives, buying a home. Being immersed in L.A.’sfantastic, innovative architecture as well as the city’s relaxed, yet hard-workingculture are what inspire him the most. When not selling real estate, Nathan canbe found playing tennis, guitar and enjoying the beaches of SoCal.

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Real Estate Bio: 10 Tips & 19 Examples FromThe Pros

18. Irene Dazzan-Palmer’s Bio – Coldwell– ColdwellBanker, MalibuBanker, Malibu

For nearly 30 years, Irene Dazzan-Palmer has been hailed as “the queen ofcoastal real estate.” A consistent top producer in Coldwell Banker’s MalibuColony o ce and an Estates Director for Coldwell Banker Previews International,she has amassed nearly $2 billion in career sales and a history of selling someof the nation’s most significant coastal homes alongside her partner and son,Sandro Dazzan. These achievements have helped Irene earn a prestigiousmembership in the Society of Excellence, Coldwell Banker’s highest honor for thetop 1% real estate agents nationwide. Irene’s record listings and sales havebeen the subject of international attention over the last three decades, and spanfrom Forbes and the Wall Street Journal to the Los Angeles Times. She has alsobeen widely recognized in the media as a luxury real estate authority, appearingin national television broadcasts such as NBC’s “Today Show” and prestigiouspublications like Los Angeles magazine.

A resident of Malibu since 1980, Irene attributes much of her success to herpassion for the place she calls “paradise” From Malibu’s wine-producingcanyons to its legendary beaches and estate properties, her appreciation andknowledge of the region has become an advantage for her a uent clients, whorange from Fortune 500 executives to celebrities. They continue to value herhands-on approach, persistence, strong negotiating skills, unsurpassed globalnetwork and insider knowledge, above all else. She is particularly belovedamong her seller clients, who tout her aggressive marketing strategies andMalibu market intelligence as her top assets.

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Real Estate Bio: 10 Tips & 19 Examples FromThe Pros

When Irene is not previewing estate properties or helping celebrities find theirnext Hollywood escape, she enjoys spending time with her family, running on thebeach, hiking in the canyons and hitting the gym for a spinning session or winetasting. She is in good company on the latter activity: her husband, Jim Palmer, isthe proud owner of the local award-winning Malibu Vineyards and has beengrowing wine grapes in Western Malibu since 1997. Whether sharing theexperience of wine with her clients or marketing a home to the global elite, Ireneis committed to o ering the highest quality representation and service. Her trackrecord says it all.

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Real Estate Bio: 10 Tips & 19 Examples FromThe Pros

19. Mark Blackwell’s Bio – Town Residential, – Town Residential,New York CityNew York City

Mark Blackwell came to real estate from the art world. While sourcing propertiesfor his art business, which converts vacant storefronts and lofts into temporaryart galleries, he realized he loved the city more than paintings and embarked ona career in real estate. His work transforming spaces sharpened his eye forseeing the potential of an apartment and has enabled him to find creativesolutions for each client’s needs, whether a West Village brownstone or alive/work loft on the Bowery.

Mark is firmly committed to the philosophy “not quantity, but quality,” which hepractices in both his personal and professional life. He takes on a project onlywhen he can give it the full measure of his attention. Moreover, he works closelywith his clients to identify the best options, not the most, in order to streamlinetheir search process. With a background in client services at some of the city’slargest auction houses and museums, Mark possesses a keen ability to listenand respond to client needs.

Mark savors the history of New York and its buildings everyday: he cannot pass57 Great Jones (now a Japanese butcher shop) without thinking of Basquiat inhis studio, and enjoys a pint at Bua on St. Mark’s all the more knowing that JeBuckley made his name playing the bar’s basement.

Originally from Norfolk, VA, Mark holds a BA in Art History from the University ofVirginia and an MA in Art Business from the Sotheby’s Institute of Art/Universityof Manchester. After college he bought a one-way bus ticket to New York and hasnever looked back.