mastering the real estate agent bio - a guidebook
TRANSCRIPT
Mastering The BiographyA REALTORS® Guide
The Importance of “You” to Your
Followers
Define Your Audience
It’s about them after all…
Find Time To Focus on Writing
Your Reader Needs To Enjoy Reading About
You
Tell Them Your Story From Your Point of
View.
Answer Their Questions.1. Who Are You? 2. Why You? 3. Unique? 4. Connection?
Remember that Google Is Reading too
You’ll Need 3 Bios…
• Social Bio • Short Bio • Full Bio
Social Profile
Short Bio
Full Bio
Write The Long Version First and then
Summarize The Other Two
1. Goal 2. Reframe 3. Seek Out Data 4. Organize 5. Write to One Person 6. Produce Ugly Draft 7. Walk Away 8. Re-write 9. Add Great Headline 10.Have Someone Edit 11.One Final Look 12.Publish
Ann HandleyEverybody Writes
Hemingwayapp.com
Post Unique Bios
Everywhere You Can and Keep Them
Fresh
Remember Your
Disclosures:
1. Name 2. REALTOR® 3. City/State 4. Where Licensed
