#AIIM14  #AIIM14  

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Emergence  of  the  Digital  Enterprise      Are  You  Ready  for  2020?     Lubor  Ptacek  

VP,  Product  Marke6ng  OpenText  @lptacek  

#AIIM14  

How will information technology impact your company in the year 2020?�

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Disrup<ve  Innova<on  We  are  living  in  a  6me  of  massive  disrup6on  where  informa6on  and  the  way  we  use  it  is  changing  the  rules  of  business    Informa6on  is  at  the    heart  of  the  disrup6on      

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Digital  Disrup<on  is  Stronger  and  Faster  

Source:  Assess  your  digital  disrup6on  Readiness  Now  by  Corinne  Munchbach,  Forrester  Research  

1   100  

1/10th the cost

100 x the power

10 x the innovators

Web

Dis

rupt

ion

Digital D

isruption

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The  Digital  Age  Informa6on  drives  innova<on  and  growth  Informa6on  leads  to  greater  insight,  higher  customer  sa6sfac6on,  accelerates  6me  to  market,  helps  to  open  new  opportuni6es,  and  enables  you  to  remain  compe66ve  

Informa6on  is  a  key  strategy  component  for  every  organiza6on        

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Informa<on  will  be  the  currency  of  the  digital  economy  

Enterprise Information

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The  Digital  Enterprise  By  2020,  all  of  the  major  opera6ng  func6ons  of  the  enterprise  will  be  digital  Enterprises  will  focus  on  three  key  stakeholders:  §  Customers  

§  Employees  

§  Suppliers  

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Customers  §  Experience  will  be  cri6cal  

throughout  the  en6re  customer  lifecycle  

§  Most  buying  decisions  will  be  made  before  contac6ng  vendor  

§  Most  purchases  will  be  done  online  §  Marke6ng  will  have  to  be  relevant  -­‐  

u6lize  loca6on,  situa6on,  and  presence  

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Employees  By  2020,  majority  of  the  workforce  will  be  digital  na<ves    

The  workplaces  of  the  future  will  be:  §  Social  rather  than  hierarchical  §  Ideas  are  what’s  valued  §  Flexible,  mobile,  global  §  Technology  savvy  

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Suppliers  §  Digital  enterprise  will  create  a  

demand  for  a  real-­‐6me  value  chain  integra6ng  with  suppliers,  agents,  and  business  partners  

§  Fast,  agile,  and  accurate  supply  chain  will  become  cri6cal  for  customer  experience  

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The  Innova<on  Agenda  The  strategic  CIO  needs  to  partner  with  the  line  of  business  to  drive  an  agenda  of  innova6on  and  growth,  by  accelera6ng  

§  Time  to  Market  §  R&D,  Marke6ng  

§  Time  to  Revenue  §  Produc6on,  Opera6ons  

§  Time  to  Sa<sfac<on  §  Sales,  Services    

 

 

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Time  to  Market  

The  CIO  must  work  with  Research  and  Development  to  s6mulate  the  idea6on  process,  and  with  Marke<ng  to  help  them  drive  awareness  and  demand  for  new  products  and  services  

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Time  to  Revenue  The  CIO  has  to  team  up  with  Opera<ons  and  Produc<on  to  accelerate  the  delivery  of  new  business  ini6a6ves,  and  reduce  the  6me  between  order  and  invoice  

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Time  to  Sa<sfac<on  

The  CIO  needs  to  partner  with  Sales  and  Services  to  help  them  open  more  doors,  close  more  business  and  achieve  higher  levels  of  customer  sa6sfac6on  

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Security  and  Governance  The  CIO  must  provide  a  secure  working  environment  across  all  business  func6ons  that  meets  the  need  to  achieve  compliance  without  compromising  produc<vity  and  the  engagement  of  the  workforce  

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Building  the  Digital  Enterprise  

Digital Governance and Security

Digital Experience

Digital Workplace

Digital Supply Chain

Customers Employees Suppliers

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Fabric  of  the  Digital  Enterprise  

Digitization

Social

Governance

Applications

Security

Processes

Integration

Experience

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Enterprise Information Management is the set of technologies and practices that maximize the value of information

while minimizing its risks

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Enterprise  Informa<on  Management  

Discovery Business Process

Management

Enterprise Content

Management

Customer Experience

Management

Information Exchange

www.aiim.org/infochaos�  

Do  YOU  understand  the  business    challenge  of  the  next  10  years?  

This  ebook  from  AIIM  President  John  Mancini  explains.  

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Thank  You!  

@opentext  

@lptacek