ibm: driving a mobile-ready enterprise
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IBMs Chad Peruba on the opportunities for CFO's to prepare enterprises for mobile-driven innovation. Presented at the Smarter Enterprise Summit in Edmonton, October 2, 2014.TRANSCRIPT

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Driving a Future-Ready Enterprise
Chad Peruba,
Business Unit Executive, Performance Management Strategy
IBM Business Analytics

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New dynamics put new pressures on CFOs
In the U.S., non-financial companies have
a record $1.45 trillion in cash (Forbes)
“...growth and job creation are still too
weak. New risks are arising while several
old risks remain.” (IMF)
75% of security breaches are driven by
financial motives (Verizon)
Business model innovation
Uncertainty and volatilityRegulatory environment
• Changing nature of transactions
(e.g., mobile)
• Partnering for speed
• Growth in emerging markets
• Cash-rich balance sheets
• Uneven economic recovery
• Growing shareholder expectations
• Changes to currency and financial
institutions
• Globalization and demographic shifts
• Higher levels of transparency
• New cybersecurity / information
security regulations
• Focus on corporate governance

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19Middle East and Africa 51
Asia Pacific
Central and Eastern Europe
57Western Europe
155
Japan
98
North America
102
South America
94
CFO insights from the IBM Global C-suite Study:
576 CFO interviews from around the world
Source: Question E--Participant Country

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Enterprises want to do better in five key areas

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Transform the
system of
engagement
Span finance and
operations, risk &
performance management
Infuse scenario
and predictive
intelligence
Guided business processes, mobile, collaboration
Financial & Operational Performance Management
Narrative Reporting & Disclosure Management
Sales Performance Management
Governance, Risk and Compliance
Predictive intelligence and scenario analytics
Three analytics imperatives drive a future-ready enterprise
Big data platform

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Spanning the Enterprise
SalesMarketing FinanceOperations HR
• Campaign
scorecards
• Promotion plans
• Customer and
product
profitability
• Revenue plans
• Sales dashboards
• Sales forecasts
• Incentive
compensation
• Quota plans
• Territories
• Sales channels
• Enterprise
scorecards
• Strategic
financial plans
• Profit and loss
• Balance sheets
• Cash flow
• Workforce KPIs
• Headcount
plans
• Salary and
compensation
• Staffing plans
• Training and
development
• Operational KPIs
• Strategy and
operations plans
• Capacity and
inventory plans
• Product allocation
• New products
IBM FOPM Customers use the solution in all areas of their organization…not just finance.
Strategy and activity driver-aligned organization

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Leading customers move beyond Finance
Top Planning Areas From A Survey of Top 75 Best-Practice IBM Customers
Human Resources
Sales Planning
Production & Distribution
Marketing
Other
Beyond
Finance
67%
Finance*
33%
Financial Statements
Expense Planning
Capital & Initiative
*220 Planning Applications across 75 companies.
Every company has at least one Finance implementation

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IBM Big Data & Analytics Performance Blueprints – pre-defined solutions and
accelerators – to speed up automation and best-practices
Pre-defined solution building blocks
Pre-defined data, process, and policy models
Share best-practices
Increase project success rate
Accelerate time-to-value
Drive better outcomes
Increase plan & forecast reliability
Optimize resource allocations
Improve decision quality
IBM Big Data & Analytics Performance Blueprints
IntegratedFinancial Planning
& Forecasting
ExpensePlanning &
Control
CapitalExpenditure
Planning
FINANCEFINANCE
OPERATIONS,MARKETING,
ETC.
DepreciationExpenses
Ca
p E
x
Re
ve
nu
e P
lan
Ma
rke
t D
em
an
dProduct
Profitability Analytics
Other Operating Expenses
Workforce& CompensationExpenses
HUMANRESOURCES
Workforce Planning
SalesPlanning &Forecasting
SALES
Workforce driver

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Latest releases, 4Q2104
• Expense Planning and Control. Create driver-based expense
plans that align with corporate objectives using an intuitive and
integrated planning process that resolves the challenges of
lengthy expense planning cycles and disconnected plans.
• Capital Expenditure Planning. Manage capital project requests,
their justification and the capital request approval process.
• Workforce Planning. Gain forward-looking visibility into
workforce decisions at both the divisional and company levels and
use headcount projections as drivers in other planning processes.
• Sales Planning and Forecasting. Manage your organization’s
revenues, archive historical data and projections for
reference/analysis and integrate the sales planning process into
supply chain forecasts, headcount projections, sales
compensation planning, and integrated financials.
• Product Profitability Analytics. Uncover product level
profitability in the context of operational business decisions,
moving profitability management from your CFO's office to the
front lines where decisions affecting profitability are really made

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What is predictive analytics?
Predictive analytics helps connect
data to effective action by drawing
reliable conclusions about current
conditions and future events.
—Gareth Herschel, research
director,
Gartner Group
I do not know what I may appear to the world, but
to myself I seem to have been only like a boy
playing on the sea-shore, and diverting myself in
now and then finding a smoother pebble or a
prettier shell than ordinary, whilst the great ocean
of truth lay all undiscovered before me.
—Sir Isaac Newton

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The Power of Predictive
• Modeling and quantifying the business
• Scaling the analytics to include small subsets of the business to the entire organization
• Providing an interactive user experience to manage data and scenarios
• Enabling scope to cover almost all operational and financial aspects of the business
• Direct integration to predictive intelligence modeling for statistical impact
IBM offers best-in-class predictive and big data analytics
Likelihood of churn
Credit worthiness
Future lifetime value
Consumer data
Transactionhistory
Social mediahistory
Transactionhistory
Profitability analysis on retention,
performance and patterns

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Need to tap into more knowledge
REDEFINING YOUR SYSTEM OF ENGAGEMENT
Need to make quicker, better
informed decisions
Out of the office shouldn’t mean
out of the loop
Too few peopleengaged too infrequently
Decision makinglatency
Workers tetheredto their laptop

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Today’s System of Engagement
Individual Phone Calls
Excel – AnalysisGroup Email
Delays in Response
More Emails
More Delays
More Delays
More CallsTake Action (Finally) More
Delays
Collaboration?

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© 2013 IBM Corporation Confidential. Do not distribute.

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IBM Concert Transforms the Way You Work
COLLABORATIVEUser Experience
TASK LISTSPersonalized and Prioritized
METRICSFocus On What Is Important
ALERTSInstant Notifications
MOBILESupport for iOS and
AndroidProfitability
Modeling and Optimization
Scorecarding and Strategy Management
Planning Budgeting and
Forecasting
Management and
PerformanceReporting
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Three imperatives for improving management outcomes
Data
collection
New business
modeling
Profitability
and pricing
Performance
scorecarding
Error
checking
Decrease effort Increase focus
Process
monitoring
Increase in value from analytic initiatives
1
2
Span The Enterprise
3 The Power of Predtive
Transform the system
of engagement

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IBM Watson Analytics – consumable predictive intelligenceInfuse scenario
and predictive
intelligence

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Business value assessment
Align business capabilities with business strategy, and recommend a road map for improved value.
Solution workshop
Lay out the path ahead, from immediate improvements to a common future vision.
Proof of concept
Prove the path forward, starting small and scaling up.
1
Visioning workshop
Whether via web seminar, at your facility or in an IBM solution center, we can begin charting a course.
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IBM Big Data & Analytics
Performance Blueprints
Take proven next steps

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Next Steps
• Meet me in the Social Café to continue the conversation
• Find more information about Performance Management at https://ibm.biz/BdFzuE
• Please join us at Insight 2014, the conference for Big Data and Analytics, at
Mandalay Bay in Las Vegas, October 26 – 30. More information is available in
the Social Café or you can visit https://ibm.com/ibminsight

Join us at IBM Insight 2014.
the largest big data in the world
sessions and innovative
Streams on Business Analytics,
Enterprise Content Management
And Information Management
found
networking
opportunities
invaluable
business- and industry-
focused sessions featuring
top experts from around
the world
technical sessions,
hands- on labs and
developer activities that
include cloud, mobile,
security, social, Watson
and more
exhibitors at the EXPO
Including showcases
from 250+ Business Partners
in training, certification, hands-on labs,
networking, executive one-on-one meetings,
expert talks and food and entertainment
client and
Business Partner
speakers from
across all industries
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© Copyright IBM Corporation 2014.
attendees at the one-day
Business Partner Summit
Attend IBM Insight to learn how big data and
analytics can help you outperform your peers.
With IBM business and technical solutions for
big data and analytics, you can turn cloud,
mobile and social into competitive advantage.

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